About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Senior Manager works with the Digital Associate/Director, teams and clients to develop strategy scope and recommended approach for digital projects and campaigns for assigned accounts and then manages them.

Skills and Experience

• Assists the Digital Director/Associate in the development and management of digital strategy and campaigns.
• Interprets the client’s brief and translates this into a clearly defined strategy to achieve business objectives/campaign objectives utilizing the best digital mix looking out for maximum efficiencies and enhance ROI.
• Selects, suggests and evaluates each digital channel, including consultancy on determining and estimating required budget.
• Provides online users’ behavior insights, psychographics, usage of the different digital channels, to produce the soundest digital strategy to fulfill business and campaign objectives and to complement or work with other efforts to achieve a full-on 360 campaign pushing a single-minded proposition.
• Client representation of WPP Media's digital arm will be top most.
• Provides online analytical reports relevant to the market when new data and research are available. Manages digital campaign launch and implementation thru:
• Coordination with client/agency and/or third parties in the production of creative materials.
• Coordination with publishers to secure launch dates and inventory for the duration of the campaign.
• Management of display media and social media campaigns
• Management of SEM campaigns
• Overseeing mobile and production related requirements
• Preparation of regular campaign reports
• Preparation of post campaign reports, highlight key points and provide key insights
• Attends and participates in internal and external meetings as required or requested.
• Attends training to develop relevant knowledge, techniques and skills.
• Adheres to Company policies and procedures.
• Performs other duties as may be assigned
• Prepares reports (internal and external) that may be requested from time to time, especially during audits
• Attends and participates in internal and external meetings as required or requested
• Attends training to develop relevant knowledge, techniques and skills.
• Adheres to company policies and procedures

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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What will you be doing? 

Microsoft and InMobi have entered into partnership. As per which, InMobi will be exclusive partner for Microsoft’s Advertising inventory. Microsoft Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Ads platform. InMobi will be responsible for complete management / transaction across Bing.  

We are seeking a Lead Account Manager with search advertising experience an attention to detail, customer obsession and passion to learn and adapt in an evolving environment. The individual will be coordinating with a team of Account Strategists and supporting Account Management Head to achieve customer satisfaction and revenue objectives. As an AM, you will be serving Corporate customers by applying customer obsession to what clients care about and need, and building and maintaining strong, trusted-advisor relationships with day-to-day practitioner contacts at advertiser/agency/tool provider. The AM will be responsible to manage an assigned set of clients focused on attaining revenue targets, feature adoption and client driven goals 

Role requirement & expectation: 

• Shared culture of diversity and respect: Create a collaborative, trust-based work environment where differences in communication styles are considered, and the perspectives of others are respected and valued. Demonstrate Search Advertising’s culture of inclusiveness and diversity at all times. Contribute to the success of others by promoting mutual learning 
• Strong customer relationships and account health: Own the day-to-day management for newly onboarded & existing customers. Flawless execution of campaigns. Strong coordination with internal resources for execution of core tasks. Awareness and understanding of all required billing and compliance requirements. Contribute to quality and actionable Customer Plan. 
• Pursue optimizations to deliver quota expectations: Drive campaign-level budget upsell and optimization opportunities that align to ROI goals of client and drive incremental revenue. Leverage internal tool-directed tactics to inform and prioritize upsells and optimizations, seeking to drive swift implementation. Drive tactic improvement by providing thoughtful feedback to make opportunities more relevant to client goals. Leverage self-serve tools and community forums to deliver insights for non-Insights enabled clients. 
• Fluent advocate of the Bing Story: Educate clients on how the Bing Ads platform and existing features help them to reach their business goals and execute on budgets. Ensure regular client engagement with the BingAds platform, and aim to reduce customer reliance on AM for routine tasks. Utilize all available readiness and insights to ensure you are a fluent advocate of the Bing story. Develop and demonstrate an intermediate level knowledge of emerging products/features. 
• Collaborative and high-performing account team:  Ensure timely and proactive customer escalations by effectively leveraging Account Executive and internal partner network to resolve day-to-day escalations & revenue blockers. Partner with account team to submit actionable feedback on product, tool and processes through relevant channels. Own and effectively execute the customer transition process and operational excellence in execution of change management (Book of Business update).  
• Continuous business learning and professional growth: Continually strengthen your Bing Ads and Search Industry expertise, take personal accountability for your career and personal development; create, update and regularly check in on your career development plan. Complete required and recommended trainings and apply what you learn to further your growth in role and career progression. 

What is expected out of you ? 

• Minimum 3 years’ in Search Engine Marketing Sales or online media and Service experience required in Philippines 
• Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc. 
• Strong troubleshooting and problem solving tools with a 'can do' attitude and the ability to partner collaboratively with other functional areas within the company in support of the sales process. 
• Demonstrated ability to consistently meet or exceed revenue goals or targets  
• Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions 
• Effectively navigate through ambiguity and complexities related to client management 
• Talented in storytelling and delivering engaging presentations  
• Solid knowledge of the search industry, trends, and customers needs 
• Passion for technology as an enabler for customer and company growth 
• Bachelor’s degree required. MBA preferable 
• Critical thinker who is organized and can make decision based on clear priorities 
• Collaborative teammate who can build successful team relationships with partners; and can prioritize multiple tasks 
• Flexible and able to quickly adapt to changing business needs and processes 
• Excellent written and verbal communication skills 
• Willingness  to travel 

Preferred 

• Bing Ads Certification 
• Experienced using Excel to analyze information, including data manipulation, V-Lookups, creating and using pivot tables, and data analysis