Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball—an industry on the rise.
• Work on high-impact projects seen by millions.
• Collaborate with a fast-moving, innovative brand design team.
• Enjoy a high-energy work environment where your ideas shape the future of the sport.
• Competitive salary, benefits, and opportunities for growth.
• Salary range from MYR 72,000 per annum

About this role

We are looking for a data-driven Performance Designer to bridge the gap between our Creative and Growth Marketing teams. While traditional design focuses on brand aesthetics, your focus will be on conversion.

You will be responsible for the high-volume production of direct-response creative assets—social ads, landing pages, and email graphics—that drive new customer acquisition. You understand that "good design" is design that performs. You will work in a rapid iteration loop: designing concepts, launching them, analyzing performance data with the media buyers, and optimizing the next batch based on what won.

Key Responsibilities

Ad Creative & High-Velocity Testing

• High-Volume Production: Design and iterate on a high volume of static and motion-based ad creatives for email, Meta (Facebook/Instagram), TikTok, Google, and YouTube.
• Modular Design: Create templates that allow for rapid testing of different "hooks," headlines, value propositions, and visual styles without starting from scratch every time.
• Motion Graphics: Produce lightweight, high-converting video ads (using After Effects, CapCut, or Premiere) that are specifically pacing for social media consumption (stopping the scroll).

Funnel & Landing Page Optimization

• CRO Design: Design high-converting landing pages and advertorials. You aren't just making pages look good; you are designing for User Experience (UX) and Conversion Rate Optimization (CRO).
• Visual Hierarchy: Structure layouts to guide the user’s eye toward the "Add to Cart" or "Buy Now" action effectively.
• A/B Testing Support: Partner with the marketing team to design A/B tests for email, paid ads, and landing page elements (hero images, button colors, trust badges) to improve funnel efficiency.

Data Analysis & Collaboration

• Feedback Loops: Attend weekly performance meetings to review metrics (CTR, CPA, ROAS) and translate that data into new design decisions.
• Asset Management: Organize creative assets to ensure the media buying team always has fresh content to rotate into live campaigns.

Qualifications (Required)

• 3+ years of experience in digital design, specifically within a DTC, E-commerce, or performance agency environment.
• Motion Graphics proficiency: Ability to create engaging social video ads is non-negotiable (After Effects, Premiere, or similar).
• Expert in Figma & Adobe Creative Suite: Speed and efficiency in these tools are critical.
• Data Literacy: You don't need to be a media buyer, but you must understand basic performance metrics (Click-Through Rate, Conversion Rate, Cost Per Acquisition) and how design influences them.
• Direct Response Knowledge: You understand the psychology of sales—urgency, social proof, and clear calls to action.

Qualifications (Preferred)

• Experience in the sports, fitness, or outdoor industry.
• Experience with landing page builders (Unbounce, Shogun, Replo, or similar).
• Understanding of UI/UX principles for mobile-first shopping experiences.
• Basic video editing skills for editing UGC (User Generated Content) into ads.

Physical / Environmental Requirements

• The role requires extended periods of screen time.
• Ability to work in a fast-paced environment where priorities shift based on real-time ad performance data.

Additional Expectations

• Ego-Free Design: You are comfortable with the fact that sometimes the "ugliest" ad performs the best. You prioritize data over personal aesthetic preference.
• Curiosity: You actively swipe through your own social feeds to see what other brands are doing to "stop the scroll" and bring those ideas to the table.
• Speed: You thrive on momentum and can move from concept to export quickly.
• Generative AI expert: You know prompts, and can build creative content + pipelines at scale.

Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball—an industry on the rise.
• Work on high-impact projects seen by millions.
• Collaborate with a fast-moving, innovative brand design team.
• Enjoy a high-energy work environment where your ideas shape the future of the sport.
• Competitive salary, benefits, hybrid work arrangement and opportunities for growth.

About the Company

The company is the world’s first licensed hybrid decentralized exchange (DEX), on a mission to make wealth-building as natural as daily life. It is building a compliant, self-custodial platform for premium tokenized strategies—from crypto to alternative investments—on trusted infrastructure. As a Design System Designer, you will play a pivotal role in shaping the visual and functional foundations of a next-generation financial platform. You will be responsible for building, evolving, and maintaining a scalable design language that bridges the gap between complex trading products and high-impact marketing initiatives. This role is ideal for a systems thinker who thrives on creating consistency, scalability, and high-quality craft across both desktop and mobile environments.

Key Responsibilities

• System Evolution & Maintenance: Design and maintain comprehensive, scalable Figma libraries for both product teams (trading platforms, wallets, onboarding) and marketing teams (social templates, landing pages, campaign kits).

• Standardization: Document and govern cross-functional visual standards—including typography, color theory, spacing, iconography, and motion—to ensure a balance between brand expression and accessibility.

• Component Development: Build and document a library of reusable UI components (modals, charts, tables, inputs, etc.) with clearly defined interaction states and technical specifications.

• Engineering Collaboration: Partner closely with developers to ensure design-to-code parity, participating in handoff processes, QA, and the implementation of React-based component libraries.

• Marketing Support: Develop modular systems for social media, email campaigns, webinars, and pitch decks to ensure brand consistency across all touchpoints.

• Interaction Design: Create sophisticated motion patterns and micro-interactions that enhance usability and bring the platform’s brand to life.

• Audit & Governance: Perform regular audits of existing experiences to identify and rectify inconsistencies in design usage and accessibility.

• Strategic Contribution: Participate in design critiques and contribute to the system roadmap based on emerging product features and industry best practices.

Qualifications & Requirements

• Experience: 5+ years of experience in Product, UX, or Interaction Design, with at least 3 years dedicated specifically to building and maintaining design systems.

• Technical Mastery: Deep proficiency in Figma, including advanced features like tokens, variables, auto layout, and variants.

• Systems Thinking: A proven ability to think modularly and create scalable solutions for complex, data-heavy interfaces.

• Communication: Exceptional skills in articulating design decisions and collaborating across engineering, product, and marketing departments.

• Industry Knowledge: Familiarity with Apple’s Human Interface Guidelines (HIG), Google’s Material Design, and accessibility standards (WCAG).

• Portfolio: A strong portfolio demonstrating your ability to bridge the gap between branding and functional product design.

We are working with a decentralised exchange which looks to innovate on providing the best of CEXs and DEXs, focusing on building a safe, simple and scalable platform for trading. They differentiate themselves by offering institutional level systems and support whilst remaining on-chain and decentralised.

As a Lead Product Designer, you will spearhead and implement comprehensive design initiatives for medium to large-scale projects. Your primary responsibility will be to create pixel-perfect designs that enhance the user experience across multiple platforms, including iOS, Android, web, and mobile web. You will play a vital role in maintaining the brand’s visual consistency and accessibility by developing reusable design templates and overseeing a cohesive Design Language System (DLS).

Key Responsibilities:

• Lead and manage design projects from conception to production for medium to large scales.
• Craft platform-optimized, pixel-perfect designs tailored for iOS, Android, web, and mobile web.
• Develop, maintain, and refine reusable design templates, ensuring they align with company's DLS.
• Create detailed specifications and redlines that reference the DLS to guide product implementation.
• Review and ensure all design assets accurately render in products and adhere to brand standards.
• Collaborate effectively with engineering, product, QA, and research teams to ensure design consistency.
• Design new components and icons, contributing to the ongoing evolution of the DLS, with a focus on brand alignment and accessibility.
• Maintain documentation of design workflows and processes, ensuring comprehensive design records.
• Conduct user research to better understand needs and behaviors.

Your Experience & Skills:

• Minimum of 6 years in product design, including at least 3 years in a leadership role managing complex, cross-platform projects.
• Strong focus on detail with a passion for achieving pixel-perfect design.
• Significant experience managing and working within design systems, tokens, and variable structures.
• Proficient in using Figma’s components, shared libraries, and branching functionalities.
• Proven experience in managing stakeholders and effectively collaborating with product, engineering, and QA teams.
• Expert in Figma, with possible proficiency in Sketch, Photoshop, and Illustrator.
• Highly self-driven, solution-oriented, and able to work independently in a fast-paced environment.
• Demonstrated ability to build a product’s UI/UX from the ground up.

#LI-REMOTE