About Media Management and Delivery Team:

Media Management and Delivery Team (MMD) is a community of more than 300 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media. MMD is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WWP Media and its brands, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

Role Summary and Impact:

Skills and Experience

• Client budgets are to be managed with the highest integrity, ensuring accurate tracking, minimal wastage, and adherence to agreed limits.
• Oversee the planning, execution, and optimization of media campaigns across various channels (reserved media, social, search, programmatic, e-commerce, etc.), ensuring they meet client objectives and KPIs.
• Manage and mentor Senior Implementation Planning Executives, delegating tasks effectively and reviewing their work to maintain high-quality standards.
• Act as the primary point of contact for clients, leading presentations on campaign strategies, performance, and insights while addressing client needs and expectations.
• Work closely with the trading team to ensure campaigns align with agency trading deals and partnerships. Coordinate with activation and analytics teams to monitor campaign pacing, budget allocations, and performance across platforms.
• Analyze campaign data to identify trends, opportunities, and areas for improvement. Provide actionable insights and recommendations to both clients and internal teams.
• Ensure creative assets meet required specifications and taxonomy is correctly set up for accurate tracking and reporting. Address any revisions needed by collaborating with clients or creative agencies.
• Review and validate consolidated reports from activation teams to ensure accuracy and relevance. Interpret the data effectively to identify key insights and client needs, ensuring that presentations for clients and internal stakeholders are clear, actionable, and aligned with campaign objectives. Leverage automation and AI tools to streamline reporting processes and enhance efficiency.
• Stay updated on industry trends, platform updates, and best practices. Integrate new features and innovations into client strategies to drive better results.
• Collaborate closely with the Implementation Planning Director to align on strategy, share updates, and contribute to the overall success of the department.

Qualifications

• Strong leadership and team management abilities. 
• Advanced experience in media planning and buying across digital channels. 
• Excellent client-facing communication and presentation skills. 
• Proficiency in media planning tools, AdTech solutions, and data analysis platforms. 
• Strategic thinking with the ability to translate data into actionable insights. 
• Strong organizational skills and attention to detail. 
• Ability to work collaboratively across departments and manage multiple projects simultaneously. 

We are seeking a dedicated and experienced Senior Executive, Programmatic Buying to join our team.

• Oversight of the implementation, management, and daily optimization of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and correct adherence to process
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyze campaign results extracting insight to supply recommendations for future activity
• Drive revenue growth through spotting new optimization opportunities, services or products and delivering excellent results
• Working with partners and attending regular platform training to further develop programmatic skillset

• The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes
• Maintain standards and process throughout the end-to-end campaign lifecycle

• Passionate about programmatic activation and driving continued excellence
• Proactive approach to expanding knowledge and capabilities
• Confidence in core trading platforms, DV360, Adform and Amazon
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships

• Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs.
• End-to-end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of Paid Social strategy & best practices across a variety of channels, objectives, formats, audience types etc.
• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. Working with the local team and Global Hub team as necessary to ensure standards remain high.
• Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.

• Able to effectively manage your time whilst working on multiple projects simultaneously. Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Help those more junior in the team with their tasks, providing guidance where needed.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with line-manager and more junior team members to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

• 2-4 years of experience in Digital/Social Marketing or related industry
• Able to display a good foundation in setting up and optimising paid social campaigns across one of more of the key social platforms (Meta, Instagram, X, TikTok etc).
• To have certificates from these platforms, especially Meta Blueprint Planner and Buyer certifications, TikTok Media Buying, X Flight School Badges
• Any working experience in Digital Marketing or relevant internship programs
• Proficient with Microsoft Excel and PowerPoint
• Strong desire to learn and grow
• Effective communication skills and ability to adjust to a fast-changing environment
• Team player - able to receive and provide feedback professionally, thrive in a team environment and able to work collaboratively
• Passionate about digital media and technology and eager to keep learning 

• Strong analytical, creative thinking, problem solving and time management skills 
• Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints Knowledge of digital marketing or hands-on execution experience across any Social platforms preferred 
• Proactively seek feedback on your work to take it to the next level 
• Detail oriented, meticulous, responsive to deadlines and able to multitask 
• Ongoing interest in digital marketing, industry trends, best practices and emerging technologies 

• Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
• Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.

• Conduct performance analysis, internal data maintenance, issue identification and solution development.
• Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
• Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.

• 2-4 years of experience in digital marketing and deep Paid Search knowledge and experience, with current dated certifications (Google Ads Apps Certification, AI Powered Shopping Ads Certification, Google Ads Creative Certification, AI Powered Performance Ads Certification, Google Ads Measurement Certification). 
• Understanding of bid management and core PPC technology platforms (Google Analytics, SA360 for example).
• Self-motivated and able to manage your and your direct report’s time effectively.
• Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.

• Responsibility for the output of your team, client facing and operational, TR-based and Global Hub, and acountability for adherence to controls and best practices across paid search.
• Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
• Maintain a forward thinking and innovative approach in the development of all paid search activity.

• Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
• Advises internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses.
• Demonstrates expert knowledge of and monitors the client’s industry and competitive environment in order to create effective solutions.

• Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
• Take responsibility for your TR and Global Hub team’s development and career progression within the agency. Leading by example to motivate and encourage those with less experience on the team.
• Ensuring the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.

• Helping to drive process automation through adoption of scripts, third party solutions and efficient ways of working.
• Lead on application and adherence to all areas of paid search activation finance process.
• Contributes to the development of strategic revenue and services opportunities.

• Minimum 6 years of digital marketing experince a and expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across media owner and technology vendor platforms.
• Current certifications: Use Ga4 with other tools and data sources, Dive Deeper into GA4 data and reports, Manage GA4 data and learn to read reports and Search Ads 360 Certification
• Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.
• Proven Project Management, Leadership, Stakholder and People Management Experience.

Team Leadership & Development

• Lead, mentor, and inspire Implementation Planning Managers and Senior Executives, fostering their professional growth and development. 
• Provide guidance to managers on delegating tasks, reviewing work, and maintaining high-quality standards across all deliverables. 
• Create a collaborative and high-performing team culture by encouraging knowledge sharing, training, and skill-building initiatives. 
• Act as the escalation point for complex challenges, providing strategic direction and solutions. 

Campaign Oversight & Strategic Direction

• Oversee the end-to-end execution of media campaigns across all channels (reserved media, social, search, programmatic, e-commerce, etc.), ensuring alignment with client objectives and KPIs. 
• Collaborate with Implementation Planning Managers to review campaign strategies, monitor pacing, and ensure budgets are managed with integrity, minimizing wastage and adhering to agreed limits. 

Media Management and Delivery Deal & KPI Management

• Monitor and track Media Management and Delivery trading deals and KPIs, ensuring campaigns align with global agreements and deliver maximum value for clients. 
• Serve as the primary contact between the team and Media Management and Delivery activation leadership, providing updates, insights, and recommendations on deal performance and opportunities for improvement. 

Client Relationship Management

• Act as the senior point of contact for high-level client discussions, addressing escalations, presenting campaign strategies, and delivering actionable insights. 
• Partner with clients to understand their evolving needs and translate them into innovative media solutions. 
• Represent the agency in client meetings, pitches, and presentations, showcasing thought leadership and expertise. 

Tool Adoption & Process Automation

• Drive the adoption of agency tools and technologies, ensuring teams are equipped to maximize their efficiency and effectiveness. 
• Integrate automation solutions and AI-driven tools into operational workflows to improve campaign quality, reduce manual workloads, and save time. 
• Identify opportunities to streamline processes and implement best practices that enhance both internal operations and client outcomes. 

Data Analysis & Innovation

• Review and validate consolidated reports from activation teams, ensuring accuracy and relevance. 
• Interpret data to identify trends, opportunities, and areas for improvement, and provide actionable recommendations to clients and internal stakeholders. 
• Stay updated on industry trends, platform updates, and emerging technologies, integrating these into client strategies to drive better results. 

Operational Excellence

• Establish and refine processes to improve campaign efficiency, scalability, and overall performance. 
• Collaborate with the Head of Media Management and Delivery leadership to align on long-term goals, share updates, and contribute to the overall success of the agency. 
• Drive innovation within the team by introducing new tools, techniques, and methodologies that enhance campaign outcomes. 

Qualification

• Proven leadership experience in managing and developing high-performing teams. 
• Advanced expertise in media planning and buying across digital channels, including social, search, programmatic, and e-commerce. 
• Strong understanding of trading deals, KPI management, and global partnership frameworks (e.g., Media Management and Delivery). 
• Exceptional client-facing communication and presentation abilities. 
• Deep knowledge of media planning tools, adtech solutions, and data analysis platforms. 
• Experience with automation tools and AI technologies to optimize workflows and improve efficiency. 
• Strategic mindset with a focus on innovation and continuous improvement. 
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. 
• Collaborative approach to working across departments and building strong relationships. 

ROLE: Hybrid AM/PM 

LOCATION: Istanbul, Turkey 

Time zone: Turkey 

Onsite – 2-3 days in clients’ office 

FTC – 12 months  

A LITTLE BIT ABOUT THE ROLE AND TEAM 

OLIVER is a global marketing agency.  Our skilled creative talents are dedicated to high-profile clients and are based either onsite, near site or offsite in our hubs. OLIVER partnered with this client in 2015 building out a language localisation team and since then we have launched multiple teams, and we are now embarking on our biggest venture with them in the form of a centralised adaptation global team. 

With an unmatched history and tradition of creating iconic products, consumer connections and experiences, this client has been defining sport culture since the beginning. And they’re not done. We are working with this client to build a dedicated global centralised adaptation dedicated team, which will deliver all their global localised remastering and adaptation needs. 

Our team will support clients' global markets from our centralised offices as well as being onsite/near-site with the clients in these markets. The support will span from eCom, social, print and their retail content needs. This team will serve as client’s bespoke global adaptation global agency, working at the heart of their business.    

We are looking for people who want to work closer with clients and brands, who are entrepreneurial and relish the opportunity to be a part of something new and dynamic.  

WHAT IS REQUIRED:  

• Working with globally supplied creative, delivering end to end management of large brand campaigns. Channels: Retail and in-store advertising, Digital, Social, OOH, DOOH, Ecom, Paid Media   

• End to end management of all asset creation across; Retail and in-store advertising, Digital, Social, OOH, DOOH and Press   

• Working with offsite / international hubs to deliver work 

• Delivering project ownership, with support from the Account Team, including:  

• Interrogating and adapting client briefs so they’re Production and Studio friendly 

• Working with client to forecast and plan workloads 

• Planning and booking the required studio resource with the Resource Manager 

• Briefing work to the creative team to execute 

• QC of all assets before sharing with clients 

• Managing review and amends with clients 

• Developing and managing project timelines 

• Estimating how long a job will take 

• Communicating project milestones to all relevant team members 

• Final delivery of assets to client and media partners 

• Work collaboratively within the team to deliver high quality work 

• Daily and weekly status reports delivered both internally and externally with client 

• Work collaboratively, motivate and encourage the closest and wider teams ensuring all team members remain focused on delivering the best work possible and feel supported in doing so 

• Be pro-active and therefore anticipate and rectify issues at the project outset before they become a problem. Identify, manage and mitigate against project risks at all times 

• Plan and schedule projects efficiently, therefore ensuring the optimum  

       use of company resources 

• Communicate project status both internally and externally according to agreed 

       account process 

• Oversee the creative output; acting as guardian to ensure quality is kept high  

       across all projects 

• Strive to follow and implement the best practice production process within OLIVER and with clients 

• A strong passion for sport and particularly for sportswear brand.  

• Ideally a strong background in advertising campaign production. 

WHAT GOOD LOOKS LIKE:  

• 2-4 years experience working in an agency / high volume production environment  

• Experience working in an advertising agency; sports and lifestyle category is a plus 

• Experience delivering creative or creative production for retail and paid media campaigns  

• Cross channel experience; Retail and in-store advertising, Digital, Social, OOH, DOOH, Ecom, Paid Media   

• Experience with multiple projects across multiple languages at once 

• A solid understanding of channel best practices 

• A mindset that thrives in a fast-paced environment, with high volumes of activity 

• Be a solution focused team member, with confident communication skills both        

      internally and externally with client  

• Strong project management skills and highly detail-oriented and organised  

• Ability to quickly immerse in brands, problem-solve and be fully into role within 90  

       days 

• Smooth team operations with flawless execution of projects on time and with excellence 

• Confident in contributing to daily and project stand-ups  

• A basic understanding of Adobe Photoshop, InDesign and AfterEffects and what 

       they’re used for 

• Good understanding of how long things take and ability to estimate time required for creatives 

• Experience in managing external stakeholder relationships such as media, wholesale or ecom partners 

• Comfortable with working with remote clients and functional team in different time zones and cultures 

• Experience managing projects from briefing to delivery 

Req ID: 16466

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