About this Social Media Group Head role at VML
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Responsibilities
- Lead the social media strategy and day-to-day operations for assigned brands.
- Guide the content planning process by providing clear briefs, setting priorities, and directing the team.
- Ensure content plans align with brand tone of voice, platform best practices, campaign objectives, and creative direction.
- Collaborate closely with Creative, Strategy, Client Services, Media, and Production teams to deliver integrated social media campaigns.
- Lead the development, briefing, execution, and publishing of content across social media channels.
- Oversee the workflow of Social Media Specialists, Community Managers, and Content team members while supporting their growth and development.
- Monitor campaign calendars, cultural moments, real-time marketing opportunities, and emerging social media trends to identify opportunities for brands.
- Participate in client meetings, translate client feedback into actionable briefs, and communicate priorities clearly to internal teams.
- Analyze performance reports and audience insights to identify opportunities and recommend actions that improve results.
- Support presentation development, content reviews, copy evaluation, and operational processes whenever needed.
What We're Looking For
- 5+ years of experience in Social Media, Digital Marketing, or Brand Communications.
- Previous agency experience, with the ability to manage multiple brands simultaneously.
- Proven experience in team coordination, workload management, and prioritization.
- Strong understanding of Instagram, TikTok, YouTube, X, and LinkedIn, including platform-specific best practices.
- Experience with content ideation, integrated campaigns, real-time marketing, and influencer marketing.
- Strong client management and communication skills, with the ability to interpret briefs and translate them into actionable plans.
- Ability to collaborate effectively with creative teams, contribute to idea development, and provide clear, constructive feedback.
- Analytical mindset with the ability to interpret performance data and turn insights into actionable recommendations.
- Highly organized, proactive, solution-oriented, and able to thrive in a fast-paced environment.
- A hands-on team player who is willing to step into execution when needed, not just oversee the process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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