Jobs Companies VML Supervisor, Commerce Operations - Multi Retailer

About this Supervisor, Commerce Operations - Multi Retailer role at VML

VML · Onsite · Chicago, Illinois, United States; New York, New York, United States; Rogers, Arkansas, United States

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Supervisor, Commerce Operations - Multi Retailer

Position Summary

The Supervisor, Commerce Operations is responsible for day-to-day digital shelf stewardship AND commercial performance support across a portfolio of retail partners including Target, Kroger, Sam's Club, and mid-to-long-tail retailers (Food, Drug, DIY). This role serves as the operational backbone for our CPG clients, ensuring product content is accurate, compliant, and discoverable while also providing trading intelligence, competitive monitoring, and structured client reporting with clear recommendations.

This is a client-facing role. The Supervisor delivers monthly reporting meetings, triages platform alerts, executes approved optimizations and provides proactive recommendations that improve digital shelf health, commercial performance, and retailer readiness. They operate VML Commerce dashboards, retailer native portals, Profitero as primary tools, translating automated data into actionable insight for clients’ Omni-marketing and Sales teams.

The ideal candidate combines digital shelf operations experience with commercial acumen: comfortable discussing content compliance and category share trends in the same client meeting.

Key Responsibilities

Digital Shelf Operations & Content Stewardship

Own operational health of the digital shelf across Target, Kroger, Sam's Club, and assigned mid-tail retailers

Execute product content updates

Submit and maintain content through retailer portals, Salsify, and syndication platforms

Verify syndication outcomes and monitor publication status

Validate product data accuracy, taxonomy, and retailer-specific requirements prior to publication

Implement pre-syndication readiness checklist

Content Monitoring, Alert Triage & Quality Assurance

Assess alert severity, identify root cause (retailer overwrite vs. syndication failure vs. data quality issue), and route to appropriate owner with recommended action

Perform manual PDP audits for retailers not covered by Profitero (Food, Drug, DIY) on monthly cadence

Monitor content contribution scores, retailer compliance scorecards, and publication health

Escalate systemic issues and recurring patterns for structural resolution

Commercial Performance Support & Trading Intelligence

Prepare and deliver monthly competitive pricing snapshots for Tier 3-5 retailers using syndicated data (Nielsen, Circana, 84.51°)

Maintain quarterly category share tracking: is client gaining or losing vs. competition at total category level

Flag new entrant detections, delistings, and major competitive price shifts within 1 week of occurrence

Support line review preparation and QBR data pulls for Target and Kroger Sales teams

Client Reporting & Insight Delivery

Deliver monthly structured reporting meetings to Omni-marketing and Sales teams for assigned retailers

Reports include: content health scorecard, search visibility trends, competitive positioning, and trading metrics — each with written "so what" and recommended actions

Execute approved content changes resulting from search/keyword recommendations (title rewrites, bullet updates, image swaps) and brief the creative agency

Pre-campaign retail-readiness verification: confirm products are content-complete and compliant before media spend activates

Search & Optimization Execution

Execute approved keyword and content optimizations

Receive and apply cross-retailer optimization learnings from Amazon/Walmart teams

Monitor share of search and organic rank for priority keywords (where data available via Profitero/retailer portals)

Flag optimization opportunities when data suggests content underperformance

Ticket & Workflow Management

Manage daily ticket queues across retailer portals; prioritize by SLA and business impact

Coordinate execution across Brand, Omni-marketing and Sales teams

Track work through completion; provide status updates to stakeholders

Resolve retailer publication issues, validation errors, and operational roadblocks

Document recurring issues for root cause analysis and continuous improvement

Documentation & Process Improvement

Maintain retailer execution guides: portal processes, content requirements, ticket workflows, escalation paths

Document brand-specific standards, retailer nuances, and client preferences for consistent execution

Identify recurring manual activities and recommend automation opportunities (partner with Tech team)

Contribute to ongoing refinement of managed service offerings based on client needs and retailer changes

Cross-Retailer Coordination

Receive monthly insight cascade, assess applicability to assigned retailers and execute relevant optimizations

Share Tier 2-3 retailer insights back to Tier 1-2 teams where relevant

Support Amazon/Walmart teams on overflow during peak periods (holiday, NPD surges) — cross-trained on core VC/SupplierOne workflows

Participate in quarterly cross-retailer strategy review alongside full Retail Services team

Qualifications

Required:

  • 3-5 years in eCommerce operations, digital shelf management, PIM or retail services
  • Experience with Target and/or Kroger retailer portals and content requirements
  • Proficiency with digital shelf intelligence platforms (Profitero, Stackline or equivalent)
  • Experience with PIM/syndication platforms (Salsify, Syndigo or equivalent)
  • Strong data fluency: can read dashboards, spot anomalies and write actionable "so whats"
  • Client-facing communication skills: comfortable presenting findings and recommendations
  • Exceptional attention to detail with ability to manage multiple concurrent retailer priorities
  • Advanced Excel; comfortable with structured reporting

Preferred:

  • CPG industry experience (Home Care, Laundry, Air Care, Consumer Health or Food categories)
  • Familiarity with GS1 standards and retailer content scorecards
  • Experience with syndicated data sources (Nielsen, Circana, 84.51°)
  • Understanding of retail media fundamentals (how content performance connects to paid search ROI)
  • Experience in agency or managed services environment

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

_
$60,000$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Ready to apply to VML?
Apply to VML

Similar jobs

VML
Account Manager (Health)
VML
⚡ Apply early New York, New York, United Sta... Onsite $45,000–$100,000
● New 👁 Seen ✓ Applied 13h ago
VML
Client Lead *
VML
⚡ Apply early Mexico City, Mexico Onsite
● New 👁 Seen ✓ Applied 15h ago
VML
Content Specialist (CMS)
VML
⚡ Apply early Poznań, Poland Onsite PLN 6,333–PLN 12,500
● New 👁 Seen ✓ Applied 16h ago
VML
Social Insights Analyst
VML
⚡ Apply early Madrid, Spain Onsite
● New 👁 Seen ✓ Applied 18h ago
VML
Senior Experience Strategist - Freelance
VML
⚡ Apply early Kalamazoo, Michigan, United St... Onsite $75–$90
● New 👁 Seen ✓ Applied 19h ago
VML
Executive Director, Data Engineering
VML
⚡ Apply early Detroit, Michigan, United Stat... Onsite $155,000–$390,000
● New 👁 Seen ✓ Applied 1d ago
VML
Executive Director, Marketing Intelligence Platforms & Innovation
VML
⚡ Apply early Detroit, Michigan, United Stat... Onsite $155,000–$390,000
● New 👁 Seen ✓ Applied 1d ago
VML
Creative Director, Art and Design
VML
⚡ Apply early New York, New York, United Sta... Onsite $100,000–$230,000
● New 👁 Seen ✓ Applied 1d ago
VML
Creative Director, Art and Design
VML
⚡ Apply early Newport Beach, California, Uni... Onsite $100,000–$230,000
● New 👁 Seen ✓ Applied 1d ago

Sign up for suggestions tailored to the jobs you open and the searches you save.

More jobs at VML

See all jobs at VML →

Apply now
🤖

Whoa — hold up

JobsRadar was built for real people having a rough time in their job search — not for automated requests. You're clicking way too fast and you're now temporarily blocked.

Come back later. If you're genuinely job hunting, we've got your back — just act like a human.

Catch your next role the second it’s posted.

Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

Create free account

Free forever · takes 30 seconds · already have one?

Get an edge on your job hunt.

Join our Telegram channel for the stuff that helps you land the role — salary benchmarks, the weekly market pulse, and new-feature drops. No spam, just signal.

Join the channel — it's free