Copywriter Jobs in Gurugram.
All active Copywriter roles based in Gurugram.
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Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
As a Designer at Burson, you are expected to set a new bar for design (including websites, apps, layouts, motion graphics, and storyboard, etc.), collaborate and oversee projects through their entire process from conception to execution, translating marketing and branding strategies into innovative and impressive campaigns that stimulate target audiences. You are also expected to have strong conceptual skills and a deep understanding of digital and social media.
What you'll do:
- Study design briefs and determine requirements.
- Collaborate closely with the copywriter and the rest of the creative team, and account team to ensure deadlines are met.
- Conceptualize & execute visuals based on campaign requirements.
- Apply creative in the copy/design for diversified medium, including traditional and offline, digital, social, motion graphics, websites, blogs, newsletters, brochures, etc.
- Work with copywriter, and the rest of the creative team to produce final designs.
- Amend designs after client or servicing feedback.
- Ensure the final graphics and layouts are visually appealing and meet client’s brief.
- Stay up to date with industry developments and design tools.
- Your portfolio must include work produced by Generative AI, including a description of tools, workflows and prompts used for their creation.
Experience that contributes to success:
- Strong conceptual and visual design skills across platforms with atleast 1-2 years of experience in relevant field
- Experience working on integrated campaigns (digital + offline)
- Proficiency in design tools and creative software
- Understanding of branding, layout, and storytelling through visuals
- Ability to collaborate effectively with cross-functional teams
- Experience in handling feedback and delivering within timelines
- Awareness of digital trends, social media, and emerging formats
- Exposure to Generative AI tools and workflows in design
#LI-DNP [Change this to your person LinkedIn User Tag]
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Ready to apply?
Apply to Burson
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Experience
6 to 10 years in B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products.
Role Overview
We are looking for a Senior Copywriter who can shape how Payoneer communicates its value across a complex, multi-product platform that serves SMBs, enterprises, marketplaces, platforms, and global workforces.
This is a senior, high-judgment role. You will not be writing at volume. You will be expected to bring clarity to complexity, make strategic tradeoffs in messaging, and help users understand Payoneer’s value within seconds.
You will work closely with Product Marketing, Web, Growth, Design, Analytics, Legal and senior stakeholders to define how Payoneer sounds across its most critical website surfaces.
If you enjoy turning global payments, pricing models, compliance workflows, and platform capabilities into sharp, confident, human messaging, this role is for you.
Key Responsibilities
Website and Platform Messaging
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Own and evolve core website messaging across homepage, product pages, corridor pages, pricing, and conversion flows
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Translate complex fintech and payments workflows into clear, benefit-led narratives without oversimplifying
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Help users quickly understand what Payoneer does, who it is for, and why it is different
Product Positioning and ICP Clarity
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Partner with Product Marketing to define positioning for Payoneer’s key offerings including global payments, Workforce Management, mass payouts, merchant services, and platform solutions
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Tailor messaging for different ICPs such as SMBs, enterprises, platforms, marketplaces, and finance leaders
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Ensure clarity across regions and hiring or payment corridors
Conversion and CRO-Led Copy
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Write and refine homepage narratives, hero copy, section hierarchy, and CTAs with conversion intent
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Balance trust, credibility, and conversion without sounding salesy or generic
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Collaborate with CRO and analytics teams to iterate copy based on real user behavior
Launches and Website-Led Campaigns
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Lead website copy for product launches, feature releases, and pricing or packaging updates
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Write landing pages, supporting email copy, and sales narratives aligned to GTM priorities
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Ensure consistency across website, campaigns, and sales surfaces
Brand Voice and Thought Leadership
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Help shape Payoneer’s brand voice for senior decision-makers including CFOs, founders, and operations leaders
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Support executive thought leadership, long-form content, and strategic narratives when required
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Act as a guardian of tone, clarity, and credibility across website content
Cross-Functional Collaboration
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Work closely with designers so copy and visual hierarchy function as one system
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Partner with sales, customer success, and regional teams to reflect real objections, proof points, and use cases
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Review and elevate copy written by other teams when it impacts the website
What We Are Looking For
Must-Have
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Proven experience writing for B2B SaaS or fintech products with complex workflows
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Strong understanding of SaaS and fintech buying journeys and decision-maker psychology
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Ability to write crisp conversion copy and long-form explanatory content with equal confidence
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Experience working closely with designers, product marketers, and senior stakeholders
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Exceptional clarity of thought and structured writing skills
Nice to Have
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Experience with payments, payroll, global hiring, compliance, or financial infrastructure products
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Exposure to CRO, experimentation, or SEO for large-scale websites
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Experience mentoring or reviewing work of junior writers
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Stakeholders trust you with high-visibility, high-impact website narratives
#LI-PB1
The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Do it. Own it.
Being fearlessly accountable in everything we do.
Continuously improve
Always striving for a higher standard than our last.
Build each other up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.
Ready to apply?
Apply to Payoneer