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About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Experience
6 to 10 years in B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products.
Role Overview
We are looking for a Senior Copywriter who can shape how Payoneer communicates its value across a complex, multi-product platform that serves SMBs, enterprises, marketplaces, platforms, and global workforces.
This is a senior, high-judgment role. You will not be writing at volume. You will be expected to bring clarity to complexity, make strategic tradeoffs in messaging, and help users understand Payoneer’s value within seconds.
You will work closely with Product Marketing, Web, Growth, Design, Analytics, Legal and senior stakeholders to define how Payoneer sounds across its most critical website surfaces.
If you enjoy turning global payments, pricing models, compliance workflows, and platform capabilities into sharp, confident, human messaging, this role is for you.
Key Responsibilities
Website and Platform Messaging
Own and evolve core website messaging across homepage, product pages, corridor pages, pricing, and conversion flows
Translate complex fintech and payments workflows into clear, benefit-led narratives without oversimplifying
Help users quickly understand what Payoneer does, who it is for, and why it is different
Product Positioning and ICP Clarity
Partner with Product Marketing to define positioning for Payoneer’s key offerings including global payments, Workforce Management, mass payouts, merchant services, and platform solutions
Tailor messaging for different ICPs such as SMBs, enterprises, platforms, marketplaces, and finance leaders
Ensure clarity across regions and hiring or payment corridors
Conversion and CRO-Led Copy
Write and refine homepage narratives, hero copy, section hierarchy, and CTAs with conversion intent
Balance trust, credibility, and conversion without sounding salesy or generic
Collaborate with CRO and analytics teams to iterate copy based on real user behavior
Launches and Website-Led Campaigns
Lead website copy for product launches, feature releases, and pricing or packaging updates
Write landing pages, supporting email copy, and sales narratives aligned to GTM priorities
Ensure consistency across website, campaigns, and sales surfaces
Brand Voice and Thought Leadership
Help shape Payoneer’s brand voice for senior decision-makers including CFOs, founders, and operations leaders
Support executive thought leadership, long-form content, and strategic narratives when required
Act as a guardian of tone, clarity, and credibility across website content
Cross-Functional Collaboration
Work closely with designers so copy and visual hierarchy function as one system
Partner with sales, customer success, and regional teams to reflect real objections, proof points, and use cases
Review and elevate copy written by other teams when it impacts the website
What We Are Looking For
Must-Have
Proven experience writing for B2B SaaS or fintech products with complex workflows
Strong understanding of SaaS and fintech buying journeys and decision-maker psychology
Ability to write crisp conversion copy and long-form explanatory content with equal confidence
Experience working closely with designers, product marketers, and senior stakeholders
Exceptional clarity of thought and structured writing skills
Nice to Have
Experience with payments, payroll, global hiring, compliance, or financial infrastructure products
Exposure to CRO, experimentation, or SEO for large-scale websites
Experience mentoring or reviewing work of junior writers
Stakeholders trust you with high-visibility, high-impact website narratives
#LI-PB1
The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.
Do it. Own it.
Being fearlessly accountable in everything we do.
Continuously improve
Always striving for a higher standard than our last.
Build each other up
Helping each other grow, as professionals and people.
If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Skills and Experience:
If this opportunity looks right for you, we are looking for candidates who have:
Essential Criteria
Preferred Criteria
Life at WPP Media & Benefits:
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and more.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. At WPP Media, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!
As an Equal Opportunities Employer, we believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status or disability status have no bearing on our hiring decisions, and we encourage all applicants.
We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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