Role:  Brand Integration & Content Manager - Strategic Alliances CoE

Location:  Gurgaon, India

About the role: 

We are setting up a Strategic Alliances Centre of Excellence (CoE) to shift Google India Marketing from transactional, media-led deals to long-term, value-multiplying alliances across key products and strategically important business themes.

The Brand Integration & Content Manager sits at the intersection of brand, content, and commercial partnerships. Serving as the connective tissue between Google and the Partner Organization, you will own the delivery of Tier 1 partnerships with top-tier creators, public figures, major broadcast networks, and global brands. This role demands a leader who is equally fluent in brand strategy and editorial thinking, ensuring every co-branded initiative, partner campaign, and collaborative content piece is executed with creative integrity, strategic coherence, and measurable impact.

What you will be doing: 

1. High-Stakes Partnership Management

Serve as the primary lead for tier 1 partnerships, managing complex relationships with top-tier creators, public
figures, major broadcast networks, and leading brands.

Translate high-level agreements into detailed execution plans: milestones, timelines, workstreams, and owners.

Drive day-to-day progress to ensure all agreed deliverables are achieved in full and on time.

2. Brand Integration, Stewardship & Advocacy

Fiercely protect Google’s brand equity during all phases of the partnership to ensure the company’s reputation and
values are upheld.

Ensure Google’s products show up in the best possible way across all partner assets and experiences.

Develop and maintain a Brand Integration Playbook, acting as the primary brand counsel to partnership managers
during deal structuring.

Work with brand and creative teams to enforce brand guardrails, visual identity, tone of voice, and policy guidelines,
proactively flagging risk issues before they impact the public.

3. Content Strategy & Production

Build and execute a content calendar specifically for partnerships, translating commercial relationships into
compelling stories across owned, earned, and partner channels.

Develop content formats tailored to different partnership types (e.g., co-authored thought leadership,
behind-the-scenes integrations, joint research reports).

Write, edit, and commission long-form and short-form content, working tightly with internal creative teams and
external agencies to produce high-quality assets at pace.

4. Single Point of Contact (Internal & External)

Act as the single point of contact for the partner for all operational, content, and execution matters.

Manage creative briefs, feedback loops, and approval workflows between external partners and internal teams.

Coordinate internally with Product Marketing, Brand, Creative, Media, PR/Comms, and Measurement teams.

Ensure information flows smoothly between the partner and internal teams, avoiding duplication and misalignment.

5. Measurement, Risk & Optimisation

Define KPIs for partner content programs (engagement, reach, brand perception lift) and ensure tracking is set up
before launch.

Identify execution risks early (delays, scope creep, creative issues) and escalate in a structured way with actionable
recommendations.

Conduct content audits and post-campaign reviews to surface learnings, highlight impact vs. objectives, and
recommend strategies for scaling.

What you need to be great in this role: 

• Experience: 8-10 years of experience in brand management, content strategy, or integrated marketing, ideally in tech,
  media, or entertainment.
• Track Record: Proven experience managing high-profile external partners, such as major networks,
  celebrities/creators, or top-tier brands, taking campaigns from deal signing to post-mortem.
• Craft: Exceptional writing and editorial skills, with the ability to adapt brand voice and format across channels and
  audiences.
• Brand Acumen: Strong understanding of brand architecture, visual identity systems, and co-branding principles.
• Execution: Excellent project management skills, with a demonstrated ability to juggle multiple workstreams, manage
  creative workflows, and hit tight deadlines.
• Experience managing large-scale, complex partnerships (e.g., OTT, sports leagues, or national broadcast networks).
• Familiarity with content management systems, Digital Asset Management (DAM) tools, and creative project
  management platforms (e.g., Figma, Asana).
• Experience working in or with cross-country/regional teams.
• Exposure to performance marketing metrics and an understanding of how content feeds into brand health.
• Dual Fluency: You speak both "brand" and "editorial" natively.
• Operator Mindset: You enjoy making things happen, closing loops, and sweating the details.
• Diplomat: You have a sharp eye for brand integrity and possess the proven ability to influence without authority in
  external rooms.
• Problem-Solver: You anticipate issues, surface them early, and always come with solutions.

Req ID: 17265

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