Role:  Brand Integration & Content Manager - Strategic Alliances CoE

Location:  Gurgaon, India

About the role: 

We are setting up a Strategic Alliances Centre of Excellence (CoE) to shift Google India Marketing from transactional, media-led deals to long-term, value-multiplying alliances across key products and strategically important business themes.

The Brand Integration & Content Manager sits at the intersection of brand, content, and commercial partnerships. Serving as the connective tissue between Google and the Partner Organization, you will own the delivery of Tier 1 partnerships with top-tier creators, public figures, major broadcast networks, and global brands. This role demands a leader who is equally fluent in brand strategy and editorial thinking, ensuring every co-branded initiative, partner campaign, and collaborative content piece is executed with creative integrity, strategic coherence, and measurable impact.

What you will be doing: 

1. High-Stakes Partnership Management

Serve as the primary lead for tier 1 partnerships, managing complex relationships with top-tier creators, public
figures, major broadcast networks, and leading brands.

Translate high-level agreements into detailed execution plans: milestones, timelines, workstreams, and owners.

Drive day-to-day progress to ensure all agreed deliverables are achieved in full and on time.

2. Brand Integration, Stewardship & Advocacy

Fiercely protect Google’s brand equity during all phases of the partnership to ensure the company’s reputation and
values are upheld.

Ensure Google’s products show up in the best possible way across all partner assets and experiences.

Develop and maintain a Brand Integration Playbook, acting as the primary brand counsel to partnership managers
during deal structuring.

Work with brand and creative teams to enforce brand guardrails, visual identity, tone of voice, and policy guidelines,
proactively flagging risk issues before they impact the public.

3. Content Strategy & Production

Build and execute a content calendar specifically for partnerships, translating commercial relationships into
compelling stories across owned, earned, and partner channels.

Develop content formats tailored to different partnership types (e.g., co-authored thought leadership,
behind-the-scenes integrations, joint research reports).

Write, edit, and commission long-form and short-form content, working tightly with internal creative teams and
external agencies to produce high-quality assets at pace.

4. Single Point of Contact (Internal & External)

Act as the single point of contact for the partner for all operational, content, and execution matters.

Manage creative briefs, feedback loops, and approval workflows between external partners and internal teams.

Coordinate internally with Product Marketing, Brand, Creative, Media, PR/Comms, and Measurement teams.

Ensure information flows smoothly between the partner and internal teams, avoiding duplication and misalignment.

5. Measurement, Risk & Optimisation

Define KPIs for partner content programs (engagement, reach, brand perception lift) and ensure tracking is set up
before launch.

Identify execution risks early (delays, scope creep, creative issues) and escalate in a structured way with actionable
recommendations.

Conduct content audits and post-campaign reviews to surface learnings, highlight impact vs. objectives, and
recommend strategies for scaling.

What you need to be great in this role: 

• Experience: 8-10 years of experience in brand management, content strategy, or integrated marketing, ideally in tech,
  media, or entertainment.
• Track Record: Proven experience managing high-profile external partners, such as major networks,
  celebrities/creators, or top-tier brands, taking campaigns from deal signing to post-mortem.
• Craft: Exceptional writing and editorial skills, with the ability to adapt brand voice and format across channels and
  audiences.
• Brand Acumen: Strong understanding of brand architecture, visual identity systems, and co-branding principles.
• Execution: Excellent project management skills, with a demonstrated ability to juggle multiple workstreams, manage
  creative workflows, and hit tight deadlines.
• Experience managing large-scale, complex partnerships (e.g., OTT, sports leagues, or national broadcast networks).
• Familiarity with content management systems, Digital Asset Management (DAM) tools, and creative project
  management platforms (e.g., Figma, Asana).
• Experience working in or with cross-country/regional teams.
• Exposure to performance marketing metrics and an understanding of how content feeds into brand health.
• Dual Fluency: You speak both "brand" and "editorial" natively.
• Operator Mindset: You enjoy making things happen, closing loops, and sweating the details.
• Diplomat: You have a sharp eye for brand integrity and possess the proven ability to influence without authority in
  external rooms.
• Problem-Solver: You anticipate issues, surface them early, and always come with solutions.

Req ID: 17265

#LI-Hybrid #LI-AS2

At AKQA (part of WPP) we believe in the imaginative application of art, science, and artificial intelligence to create beautiful ideas, products and services.

With an entrepreneurial and collaborative approach, we design intelligent, adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

As a Strategy Lead, you will lead the strategic vision across key client engagements—connecting business ambition with cultural relevance and creative excellence. You will operate as a senior partner to clients and internal leadership, driving transformational thinking that unlocks growth and long-term value.

This is a leadership role that requires commercial acumen, strategic depth, and the ability to inspire multidisciplinary teams to deliver work that is both innovative and impactful.

ROLE REQUIREMENTS

• Lead and define end-to-end strategic direction across key client engagements, ensuring alignment with business objectives and growth ambitions
• Translate complex business challenges into clear, actionable, and inspiring strategic frameworks
• Drive development of brand, experience, and communication strategies across multiple touchpoints
• Act as a senior strategic partner to clients, influencing decision-making at leadership levels
• Lead strategic conversations, workshops, and presentations with confidence and clarity
• Identify and unlock new growth opportunities across existing and prospective clients
• Collaborate closely with Creative, Experience Design, Technology, and Client Services to deliver integrated, high-impact solutions
• Ensure all work is grounded in insight, data, and cultural understanding, while pushing for innovative thinking
• Oversee development of measurement frameworks and KPIs to track effectiveness and impact
• Lead strategy on new business pitches, shaping compelling narratives and differentiated propositions
• Mentor and guide strategists, elevating overall strategy craft, thinking, and output quality
• Contribute to AKQA’s thought leadership, tools, and strategic methodologies

QUALITIES & CHARACTERISTICS

• Bring in more than 10 years of seasoned & proven experience working in established consulting environments, with demonstrated exposure to or collaboration with leading global strategy firms.
• Commercially driven, with a strong understanding of business, growth, and value creation
• Strategically rigorous, able to bring structure and clarity to ambiguity
• Creatively ambitious, with the ability to inspire bold and differentiated thinking
• Influential communicator, confident engaging with senior stakeholders and cross-functional teams
• Culturally attuned, with a deep understanding of consumer behaviour and emerging trends
• Collaborative leader, able to bring together diverse teams and perspectives
• Proactive and future-focused, consistently identifying opportunities beyond the immediate brief
• Decisive and accountable, with strong ownership of outcomes and impact
• Mentor and team builder, committed to developing talent and strengthening capability
• Balances data, insight, and intuition to drive meaningful and effective strategies

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

As an Interactive Visual Designer in the design team, you will shape user experiences for our client’s digital channels, ensuring that each interaction is intuitive, engaging, and reflects design excellence. You will design vibrant, usable, and technically sound visual experiences across digital touchpoints for our clients. You will focus on the intersection of motion, interface, and visual storytelling — enhancing usability through aesthetic and interactive visual designs. You will collaborate closely with UX, product, engineering, and design teams to bring ideas and concepts to life while maintaining visual and brand integrity.

Your work will ensure that every screen, transition, micro-interaction, and visual asset aligns with established design ethos, elevating the creative vision and brand experience.

Location - Mumbai 

Role Requirements

• 6-8 years’ experience in visual, interactive, or UI design roles within agency, product, or digital studio environments

• Strong portfolio demonstrating interactive and/or motion-focused design across web & mobile form factors

• Proficiency in design and prototyping tools (Figma, Sketch, Adobe XD, Principle, Framer, etc.)

• Solid grounding in typography, layout, color, iconography, and visual hierarchy

• Experience designing responsive/ adaptive interfaces across multiple platforms

• Familiarity with design systems, component libraries, and style guides

• Basic understanding of front-end (HTML, CSS, JS) for developer collaboration

• Bachelor’s degree (or equivalent) in Graphic Design, Interaction Design, Visual Communication, or related field

Qualifications and Characteristics

• Strong visual eye: balance, polish, and design integrity

• Ability to craft smooth, thoughtful interactions and motion design

• Detail-oriented with a passion for pixel perfection and consistency

• Skilled at usability evaluation, prototyping, and iteration

• Comfortable working in a multi disciplinary set up and at client locations

• Curious and experimental — actively exploring trends, tools, and new techniques

• Resilient in fast-paced environments, adaptable to ambiguity and shifting priorities

• Proactive mindset, ownership mentality, and accountability from ideation to delivery

• Possess great written and verbal communication skills

At AKQA (part of WPP) our Delivery Discipline sets the approach and standard for project delivery and governance, ensuring that clients maximize their return on investment. Responsible for team performance, they provide team members with the tools, support and training essential to delivering the most effective result possible. We are seeking a highly organized, proactive Project Manager to act as the linchpin between our creative, technical, and client teams. With a background in structuring and delivering creative marketing campaigns, mobile app builds or large-scale web builds.

You will be responsible for planning, executing, and delivering high-impact projects—ranging from traditional / digital marketing campaigns, branding initiatives to web development and software launches. The ideal candidate blends technical understanding with creative empathy, bringing order to creative chaos while ensuring technical feasibility, timely delivery, and budget management. 

ROLE REQUIREMENTS

• Project Planning & Scoping: Define project scope, goals, deliverables, and, where appropriate, technical specifications. Create comprehensive project plans, including detailed timelines, milestones, and resource allocation using tools like Jira, Asana, or Microsoft Project.
• Creative & Technical Coordination: Act as the primary liaison between creative teams (designers, copywriters) and technical teams (developers, engineers, testers). Ensure all creative assets (videos, UI/UX, copy) are seamlessly integrated into technical deliverables.
• Resource & Budget Management: Allocate human, financial, and technical resources effectively to maximize productivity. Monitor project costs, track expenses, and manage budgets to ensure profitability.
• Risk Management & Mitigation: Proactively identify potential roadblocks (scope creep, technical dependencies, team constraints) and develop mitigation strategies to keep projects on track.
• Stakeholder & Client Communication: Maintain regular communication with clients and internal stakeholders to provide status updates, manage expectations, and facilitate feedback loops.
• Workflow Optimization: Utilize, and improve, project management methodologies (Agile, Scrum, or Kanban) to streamline workflows and increase efficiency.
• Quality Assurance (QA): Ensure the final deliverables align with both the creative brief and technical requirements. 

QUALIFICATIONS & CHARACTERISTICS

• Experience: 7-9 years of experience in project management within a creative agency, tech company, or digital production environment.
• Methodologies: Strong knowledge of Agile (Scrum/Kanban) and Waterfall methodologies.
• Tools: Proficiency in project management software (Jira, Asana, Trello, Basecamp, or MS Project).
• Technical Familiarity: Understanding of the software development lifecycle (SDLC), UI/UX principles, content management systems (CMS), and basic web technologies.
• Creative Understanding: Familiarity with creative processes, such as video production, graphic design, and content creation workflows.
• Soft Skills: Exceptional communication, problem-solving, and negotiation skills. Proven ability to lead cross-functional teams and maintain composure under tight deadlines.
• Possess strong sense of personal responsibility for own and team’s work, and will proactively assist to ensure delivery of highest quality work within required timeframes (no matter the situation).
• Education: Bachelor’s degree in Project Management, Marketing, Computer Science, Communications, or a related field. 

Preferred Qualifications:

• PMP, CSM (Certified Scrum Master), or similar certification.