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Senior Solution Architect - Personalization Strategist
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About the Opportunity
We are hiring a Senior Personalization Solution Architect with deep domain expertise in personalization and experimentation to join Contentful’s Professional Services team. This role is designed for a practitioner who has built, operated, and scaled personalization programs in production, and who also brings the hands-on technical skills required to implement those programs in modern, composable architectures.
This is not a generalist Solution Architect role with light exposure to personalization. Success in this role requires strong opinions and real-world experience across audience strategy, decisioning, experimentation, and measurement—paired with the ability to design and deliver high-quality technical implementations using Contentful Personalization.
You will work directly with customer engineering, product, and marketing teams to design and implement advanced personalization and experimentation solutions, while also serving as a customer-facing extension of Contentful’s Product and Engineering teams. Your work will help reduce implementation risk, accelerate time to value, and create tighter feedback loops into product development—specifically for complex personalization use cases.
What to expect?
Personalization & Experimentation Domain Leadership
- Own the end-to-end design of personalization and experimentation programs, including:
- audience and segmentation strategies grounded in behavioral, contextual, and first-party data
- experience decisioning models that balance relevance, performance, and governance
- experimentation frameworks (A/B, multivariate, holdouts) with clear hypotheses and success criteria
- Design personalization strategies that scale responsibly, including:
- guardrails to prevent over-personalization, bias, and degraded user experience
- approaches for global, multi-brand, or multi-region deployments
- tradeoffs between targeting precision, latency, and operational complexity
- Define measurement approaches that connect:
- user behavior → decisioning logic → exposure → business outcomes
- Act as a domain authority for personalization and experimentation in customer engagements, confidently guiding technical and non-technical stakeholders through best practices, limitations, and tradeoffs.
Technical Solution Architecture & Hands-On Delivery
- Architect and implement end-to-end personalization solutions using Contentful Personalization, including:
- user identification and profile stitching
- audience evaluation and decisioning
- personalized content and experience delivery
experimentation and uplift measurement - Lead hands-on implementation activities such as:
- building proof-of-concepts and reference implementations
- configuring personalization models and decision logic
- developing integration services and APIs
- supporting production deployments and performance optimization
- Integrate personalization solutions with enterprise platforms including:
- CDPs (Segment, Tealium, mParticle, etc.)
- CRMs (Salesforce, Dynamics)
- analytics platforms (GA4, Adobe Analytics, Snowplow)
- identity, consent, and privacy tooling
- Design personalization delivery patterns across modern rendering strategies:
- SSR, CSR, SSG, ISR
- edge and CDN-based personalization
- hybrid static + runtime personalization approaches
- Ensure solutions meet enterprise requirements for:
- performance and scalability
- reliability and fallback behavior
- security and privacy compliance
Technical Discovery & Customer Enablement
- Lead technical discovery sessions to assess customer readiness across:
- data quality, identity maturity, and event instrumentation
- architectural constraints (latency, caching, edge delivery)
- content model alignment and operational workflows
- Translate personalization requirements into detailed technical designs, including:
- integration patterns and API contracts
- data and event schemas
- deployment and observability considerations
- Enable customer teams through:
- implementation workshops and pair-programming
- architecture and code reviews
- developer documentation and operational runbooks
Cross-Functional Collaboration & Feedback Loops
- Partner closely with Contentful Product and Engineering teams to:
- surface implementation challenges and recurring customer pain points
- provide feedback that influences roadmap, developer experience, and documentation
- validate new personalization capabilities against real customer use cases
- Contribute to internal enablement by:
- mentoring Solution Architects and delivery team members
- developing reusable accelerators, patterns, and reference architectures
- supporting Sales and Solution Engineering with technical expertise in complex personalization opportunities
What you need to be successful?
Required: Personalization & Experimentation Domain Expertise
- Demonstrated, hands-on experience designing and operating personalization and experimentation programs in production, including:
- ownership of audience strategy and decisioning logic
- designing and running A/B or multivariate experiments beyond basic UI testing
- interpreting experiment results and translating them into iterative improvements
- Strong understanding of personalization challenges such as:
- identity resolution and anonymous vs known users
- data sparsity and cold-start scenarios
- experimentation validity, bias, and statistical tradeoffs
- privacy, consent, and regulatory constraints
Required: Technical & Architectural Skills
- Advanced proficiency with modern web technologies:
- JavaScript / TypeScript
- React with Next.js (preferred), or Vue/Nuxt, Angular
- REST and GraphQL APIs
- Deep understanding of web rendering and delivery patterns:
- SSR, CSR, SSG, ISR
- caching strategies and personalization at scale
- Strong experience integrating SaaS platforms and enterprise systems via APIs
- Experience designing or implementing cloud-native architectures (AWS, Azure, or GCP), including:
- serverless or microservices-based systems
- event-driven or streaming architectures
Professional Services & Collaboration Skills
- Experience delivering customer-facing technical engagements in a consulting or professional services context
- Comfortable leading technical deep dives with engineering teams and explaining experimentation concepts to non-technical stakeholders
- Strong written communication skills, especially technical documentation
Nice to Have
- Experience with CDPs, tag management systems, and event pipelines
- Familiarity with ML-driven personalization approaches (e.g., propensity models, recommenders), even if models are externally managed
- Experience working in composable DXP ecosystems (CMS, personalization, experimentation, commerce)
What Success Looks Like
- Customers successfully deploy production-grade personalization and experimentation programs using Contentful Personalization.
- Personalization solutions you design are:
- measurable and outcome-driven
- performant at enterprise scale
- governed and extensible over time
- Customer engineering teams trust your guidance because you bring deep personalization domain expertise backed by hands-on implementation experience.
- Product and Engineering teams benefit from clear, actionable feedback rooted in real customer implementations.
- Contentful is consistently seen as a credible personalization partner, not just a technology vendor.
What's in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
- Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
This role will need to be conducted in a state in which we are currently registered to do business. In addition, this position is not eligible for visa sponsorship. Applicants must be authorized to work without the need for visa sponsorship by the start date of employment.
This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.
Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have.
By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
Ready to apply?
Apply to Contentful
About Smartcat
Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.
We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.
Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.
Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with consistently high year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.
Join us in unlocking global potential, one human and agent team at a time.
Mission
As a Senior Backend Engineer, you'll be at the forefront of enhancing our platform's capabilities. You'll design and implement scalable, high-performance backend services that power critical features for our growing client base.
Outcomes
- Design, develop, and deploy backend services and APIs that solve real-world customer challenges
- Optimize application performance, scalability, and security
- Collaborate with product managers, frontend engineers, and DevOps to ensure seamless integration of services
- Troubleshoot and resolve production issues efficiently
- Actively participate in code reviews, knowledge sharing, and continuous learning
Requirements
- 8+ years of proven professional experience as a Software Engineer, with at least 3 years in .NET and C#
- 2+ years of experience in product companies (SaaS)
- Passion and strong skill for writing clean, maintainable, and testable code and well-documented C# code
- Experience with writing and maintaining Unit tests and E2E tests
- Advanced experience with MongoDB
- Upper-intermediate or higher English proficiency (written and spoken)
- Strong problem-solving skills and a growth mindset
- Readiness to thrive in a fast-paced startup environment with extreme focus, a strong sense of ownership, and determination
- Openness to constructive feedback and value the ideas and opinions of others
Our technologies
- Backend: .NET Core (C#), Python
- Frontend: Vue.js 2/3, Nuxt 3, Typescript
- Databases: MongoDB, PostgreSQL, Elasticsearch
- Messaging Queue: Kafka
- Cloud Provider: Amazon AWS
- Monitoring & Logging: ELK (EFK), Prometheus, Grafana
Why joining Smartcat might be your best move so far
- A global, connected team
We’re a team of 200+ people across 30+ countries, working together through a hub-and-spoke model anchored in eight key locations: New York, London, Lisbon, Costa Rica, Serbia, Armenia, Georgia, and Spain. Most of our roles are remote-friendly, giving you the flexibility to do your best work from where you thrive. For customer-facing teams, we prioritize proximity to our customers, ensuring we stay deeply connected to their needs and deliver an exceptional experience. No matter where you’re based, you’ll be part of a highly collaborative, globally-distributed team that values ownership, speed, and meaningful impact. - Be part of an AI Native Organization
We are highly innovative, using AI across all areas of the organization to accelerate decision-making and free people to focus on strategy and high-impact work. We embrace new ideas and encourage all Smartcaters, regardless of level or department, to manage their own AI Agents. At Smartcat you’ll shape how AI transforms the workplace and play an integral role in ensuring Smartcat remains a leader in AI innovation. - Innovating a $100 Billion industry
Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform that makes it easy for companies to create, translate, and localize global content at scale. Our platform enables enterprise teams to move away from slow, traditional outsourcing methods, and achieve fast, high-quality results, at a fraction of the cost. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture Code: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment..png)
Ready to apply?
Apply to Smartcat