Role: Gen AI Copywriter  

Location: Cairo, Egypt 

About the role: 

We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.

What you will be doing: 

Creative Writing & Development: 

• Craft compelling narratives and copy using Gen AI tools
• Maintain premium brand tone of voice across all content 
• Develop innovative approaches to AI-assisted copywriting
• Create content that resonates with luxury and beauty audiences
• Ensure emotional connection in AI-enhanced writing

Technical Expertise: 

• Master Gen AI writing tools and platforms
• Develop sophisticated prompting techniques
• Optimize AI-generated copy for brand voice 
•  Pioneer new approaches to AI content creation 
• Balance automation with creative craft

Content Creation: 

• Write across multiple formats and channels:
• Social media content
• Digital advertising copy
• Website content
• Email marketing
• Long-form articles
• Brand storytelling
• Product descriptions
• Campaign concepts 

Required Experience: 

• 4 years copywriting experience
• Proven experience in beauty or luxury sectors
•  Portfolio demonstrating premium writing capability 
• Experience with Gen AI writing tools
• Track record of successful campaign work

Technical Skills: 

• Advanced Gen AI prompt engineering
• Understanding of AI content optimization
• SEO and digital content best practices
• Content management systems
•  Social media platform expertise

Brand Voice Expertise: 

• Ability to adapt tone for premium brands
• Understanding of beauty/luxury language
• Multilayered messaging capabilities
• Emotional storytelling ability
• Cultural sensitivity and awareness

AI Writing Capabilities: 

• Advanced prompting techniques
• Content enhancement and refinement
• Quality control processes
• Style guide implementation
• Innovation in AI applications

Editorial Excellence: 

• Impeccable grammar and style
• Strong editorial judgment
• Attention to detail
• Understanding of regulatory requirements
•  Quality control expertise

Research & Strategy: 

• Trend analysis and implementation
• Audience insight development
• Competitive analysis
• Performance optimization
• Cultural relevance maintenance

Personal Qualities: 

• Creative thinking
• Problem-solving ability
• Collaborative mindset
• Adaptability
• Innovation focus

Personal Project Management: 

• Timeline management
• Stakeholder communication
• Process optimization
• Quality control
• Workflow efficiency

Our Commitment: 

•  Access to cutting-edge AI tools 
• Ongoing professional development
• Flexible working arrangement
• Creative community involvement
• Career growth opportunities

Success Metrics: 

• Writing quality excellence
• AI implementation effectiveness
• Content performance
• Innovation in approach
• Team collaboration

Required Outputs: 

• Campaign concepts
• Social content calendars
• Digital advertising copy
• Website content
• Editorial content
• Brand guidelines
• Training documentation

Learning & Development: 

• Regular AI tools training
• Writing craft workshops
• Industry trends education
• Best practice sharing
•  Peer learning opportunities

What you need to be great in this role: 

Deep understanding of beauty or luxury sector 

• Strong portfolio of premium brand work
• Excellent communication skills
• Proven ability to work collaboratively
• Commitment to continuous learning

Technical Requirements: 

• High-speed internet access
• Proficiency in collaborative tools 
• Content management system experience
• Digital asset management knowledge
• Quality monitoring capabilities

Req ID: 16711 

#LI-MR1 #LI-REMOTE #LI-MIDSENIOR

About the team

The Design team at Careem crafts user experiences that are simple, intuitive, and delightful. As part of our interdisciplinary group of designers, researchers, writers, and brand experts, you will play a crucial role in shaping how millions of users across the region engage with the Careem app. The team is now building an in-house content marketing team to support copy needs across all verticals, reducing reliance on external vendors and Studio X.

About the role

We are looking for an experienced and culturally tuned Senior Copywriter (Arabic) to join our Product Design team. This role is essential in meeting the growing demand for localized Arabic content across our platforms. You’ll help write compelling Arabic copy for digital experiences and campaigns—ensuring that our tone, clarity, and impact resonate in Arabic-speaking markets.

What you'll do:

• Write engaging Arabic UX and marketing copy for notifications, campaigns, and product surfaces
• Collaborate with cross-functional partners to ensure accurate and timely translations of content requests
• Adapt Careem’s tone of voice for Arabic, maintaining clarity and cultural relevance
• Contribute to content operations by reviewing Arabic content at scale
• Assist with localizing push notes and CRM content with appropriate tone and message fit

What we're looking for:

• 2–4 years of experience writing Arabic content for apps, with strong preference for Q-commerce or e-commerce backgrounds
• Native Arabic fluency and excellent command of English
• Portfolio showing app-related content, push notes, and CRM copy
• Ability to work in fast-paced environments with rapid turnaround needs
• Experience with CRM platforms, push notifications, and banner content
• Nice-to-have: Familiarity with Figma or design collaboration tools

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  

Role Summary and Impact 

We are looking for a creative and detail-oriented Arabic-first Copywriter with strong English capabilities to join our team. You will primarily be responsible for crafting compelling Arabic content across multiple platforms, while also supporting English copy when needed. Your role will focus on bringing brands to life through impactful storytelling, sharp messaging, and culturally relevant communication. 

• Develop creative Arabic copy (primary focus) for social media, campaigns, websites, and digital ads 

• Support in writing and adapting English copy when required 

• Translate brand strategies into engaging, on-tone messaging in both Arabic and English 

• Collaborate with designers, strategists, and account managers to deliver integrated campaigns 

• Adapt copy across different formats (captions, text on visuals, scripts, headlines, etc.) 

• Ensure consistency in tone of voice and brand identity across both languages 

• Stay up to date with trends, cultural insights, and platform best practices 

• Proofread and edit content to maintain high linguistic and creative standards 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

• Native or fluent Arabic speaker (must) with exceptional writing skills 

• Strong command of English writing (good to very good level) 

• Strong understanding of Arabic dialects (especially Egyptian dialect is a plus) 

• 2–4 years of experience in copywriting (agency experience preferred) 

• Ability to write in different tones: witty, emotional, informative, and sales-driven 

• Familiarity with social media trends and digital content formats 

• Strong attention to detail and ability to meet deadlines 

• Comfortable working on bilingual content when needed 

• Experience in scriptwriting for reels, ads, or video content 

• Background in marketing, communications, or advertising 

• Ability to contribute to creative concepts and campaign ideation 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.