About the Opportunity

We are hiring a Senior Personalization Solution Architect with deep domain expertise in personalization and experimentation to join Contentful’s Professional Services team. This role is designed for a practitioner who has built, operated, and scaled personalization programs in production, and who also brings the hands-on technical skills required to implement those programs in modern, composable architectures.

This is not a generalist Solution Architect role with light exposure to personalization. Success in this role requires strong opinions and real-world experience across audience strategy, decisioning, experimentation, and measurement—paired with the ability to design and deliver high-quality technical implementations using Contentful Personalization.

You will work directly with customer engineering, product, and marketing teams to design and implement advanced personalization and experimentation solutions, while also serving as a customer-facing extension of Contentful’s Product and Engineering teams. Your work will help reduce implementation risk, accelerate time to value, and create tighter feedback loops into product development—specifically for complex personalization use cases.

What to expect? 

Personalization & Experimentation Domain Leadership 

• Own the end-to-end design of personalization and experimentation programs, including:
• audience and segmentation strategies grounded in behavioral, contextual, and first-party data
• experience decisioning models that balance relevance, performance, and governance
• experimentation frameworks (A/B, multivariate, holdouts) with clear hypotheses and success criteria
  
  
• Design personalization strategies that scale responsibly, including:
• guardrails to prevent over-personalization, bias, and degraded user experience
• approaches for global, multi-brand, or multi-region deployments
• tradeoffs between targeting precision, latency, and operational complexity
  
  
• Define measurement approaches that connect:
• user behavior → decisioning logic → exposure → business outcomes
  
  
• Act as a domain authority for personalization and experimentation in customer engagements, confidently guiding technical and non-technical stakeholders through best practices, limitations, and tradeoffs.

Technical Solution Architecture & Hands-On Delivery

• Architect and implement end-to-end personalization solutions using Contentful Personalization, including:
• user identification and profile stitching
• audience evaluation and decisioning
• personalized content and experience delivery
  experimentation and uplift measurement
  
  
• Lead hands-on implementation activities such as:
• building proof-of-concepts and reference implementations
• configuring personalization models and decision logic
• developing integration services and APIs
• supporting production deployments and performance optimization
  
  
• Integrate personalization solutions with enterprise platforms including:
• CDPs (Segment, Tealium, mParticle, etc.)
• CRMs (Salesforce, Dynamics)
• analytics platforms (GA4, Adobe Analytics, Snowplow)
• identity, consent, and privacy tooling
  
  
• Design personalization delivery patterns across modern rendering strategies:
• SSR, CSR, SSG, ISR
• edge and CDN-based personalization
• hybrid static + runtime personalization approaches
  
  
• Ensure solutions meet enterprise requirements for:
• performance and scalability
• reliability and fallback behavior
• security and privacy compliance

Technical Discovery & Customer Enablement

• Lead technical discovery sessions to assess customer readiness across:
• data quality, identity maturity, and event instrumentation
• architectural constraints (latency, caching, edge delivery)
• content model alignment and operational workflows
  
  
• Translate personalization requirements into detailed technical designs, including:
• integration patterns and API contracts
• data and event schemas
• deployment and observability considerations
  
  
• Enable customer teams through:
• implementation workshops and pair-programming
• architecture and code reviews
• developer documentation and operational runbooks

Cross-Functional Collaboration & Feedback Loops

• Partner closely with Contentful Product and Engineering teams to:
• surface implementation challenges and recurring customer pain points
• provide feedback that influences roadmap, developer experience, and documentation
• validate new personalization capabilities against real customer use cases
  
  
• Contribute to internal enablement by:
• mentoring Solution Architects and delivery team members
• developing reusable accelerators, patterns, and reference architectures
• supporting Sales and Solution Engineering with technical expertise in complex personalization opportunities

What you need to be successful?

Required: Personalization & Experimentation Domain Expertise

• Demonstrated, hands-on experience designing and operating personalization and experimentation programs in production, including:
• ownership of audience strategy and decisioning logic
• designing and running A/B or multivariate experiments beyond basic UI testing
• interpreting experiment results and translating them into iterative improvements
  
  
• Strong understanding of personalization challenges such as:
• identity resolution and anonymous vs known users
• data sparsity and cold-start scenarios
• experimentation validity, bias, and statistical tradeoffs
• privacy, consent, and regulatory constraints

Required: Technical & Architectural Skills

• Advanced proficiency with modern web technologies:
  • JavaScript / TypeScript
  • React with Next.js (preferred), or Vue/Nuxt, Angular
  • REST and GraphQL APIs
    
    
• Deep understanding of web rendering and delivery patterns:
  • SSR, CSR, SSG, ISR
  • caching strategies and personalization at scale
• Strong experience integrating SaaS platforms and enterprise systems via APIs
• Experience designing or implementing cloud-native architectures (AWS, Azure, or GCP), including:
  • serverless or microservices-based systems
  • event-driven or streaming architectures

Professional Services & Collaboration Skills

• Experience delivering customer-facing technical engagements in a consulting or professional services context
• Comfortable leading technical deep dives with engineering teams and explaining experimentation concepts to non-technical stakeholders
• Strong written communication skills, especially technical documentation

Nice to Have

• Experience with CDPs, tag management systems, and event pipelines
• Familiarity with ML-driven personalization approaches (e.g., propensity models, recommenders), even if models are externally managed
• Experience working in composable DXP ecosystems (CMS, personalization, experimentation, commerce)

What Success Looks Like

• Customers successfully deploy production-grade personalization and experimentation programs using Contentful Personalization.
• Personalization solutions you design are:
• measurable and outcome-driven
• performant at enterprise scale
• governed and extensible over time
• Customer engineering teams trust your guidance because you bring deep personalization domain expertise backed by hands-on implementation experience.
• Product and Engineering teams benefit from clear, actionable feedback rooted in real customer implementations.
• Contentful is consistently seen as a credible personalization partner, not just a technology vendor.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business. In addition, this position is not eligible for visa sponsorship. Applicants must be authorized to work without the need for visa sponsorship by the start date of employment.

This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.

The Role

Gradial is hiring a Senior Integrations Engineer to expand our enterprise MarTech integrations practice. In this role, you will design and ship production-ready integrations across a wide range of marketing platforms, content systems, and customer data tools for complex enterprise environments.

You will work directly with customers, product, and engineering to turn messy real-world stacks into reliable connectors that help global brands operationalize AI-native content workflows. This role is ideal for a high-agency engineer who is comfortable moving between well-known platforms and custom internal systems, and who can bring structure to ambiguity without waiting for perfect requirements.

What You’ll Own

• Architect, build, and maintain integrations across ESPs, CDPs, marketing automation platforms, CMSs, DAMs, and adjacent MarTech systems
• Lead technical discovery with enterprise customers to understand system landscapes, define integration requirements, and shape practical delivery plans
• Translate custom or poorly documented environments into clean, scalable integration designs with clear technical documentation
• Own the full integration lifecycle, including API evaluation, authentication flows, data mapping, sync logic, testing, monitoring, and production rollout
• Partner with product and platform engineering to ensure integrations are resilient, observable, and performant at enterprise scale
• Contribute reusable patterns, shared libraries, and connector framework improvements that accelerate support for future platforms
• Serve as a trusted technical partner for customer stakeholders, connecting business requirements to sound engineering decisions
• Identify edge cases, platform constraints, and implementation risks early, then drive pragmatic solutions through delivery

What We’re Looking For

• 5+ years of software engineering experience, with meaningful time spent building and shipping external system integrations in production
• Strong experience working across APIs and integration patterns, including REST, webhooks, OAuth, pagination, rate limiting, retries, and error handling
• Hands-on experience delivering MarTech implementations or integrations for enterprise customers, ideally in an agency, systems integrator, or customer-facing SaaS environment
• Broad familiarity with the MarTech ecosystem, including customer engagement platforms, customer data tools, content systems, analytics platforms, and workflow automation tools
• Ability to operate effectively in ambiguous enterprise environments where requirements evolve, documentation is incomplete, and systems are heavily customized
• Strong communication skills with the ability to work directly with technical and non-technical stakeholders and explain tradeoffs clearly
• Proven ownership mindset with a track record of driving projects end to end and making progress without heavy process or detailed specs
• Solid engineering judgment around maintainability, reliability, testing, and production readiness

Nice to Have

• Experience working with enterprise customers in industries such as retail, financial services, or healthcare
• Familiarity with AI-native content operations, automation workflows, or systems that support content generation and publishing at scale
• Experience with platforms such as Braze, Salesforce Marketing Cloud, Adobe Experience Platform, Contentful, AEM, or other large-scale enterprise content and marketing systems

Compensation 

The salary range for this position is $150,000 – $185,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance-based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave and other employee wellness programs.