We are seeking a strategically driven Global Senior Brand Marketing Manager to join our centralized Brand Growth team. As part of our new global operating model, all brand strategy and creative development are unified under one structure to ensure stronger consistency, sharper positioning, and scalable brand impact across markets.

In this role, you will focus on translating business priorities, customer insights, and market challenges into clear brand strategies and campaign platforms. You will partner closely with Growth & Innovation, broader Marketing, Product, and Commercial teams to define the role of brand in solving business problems—while working with internal creative and /or external creative agencies, who will lead concept development and production execution.

This is a senior brand strategy role at the intersection of business, insight, and creative direction. The role reports to the Global Head of Brand Marketing.

Key Responsibilities

Brand Strategy & Narrative Development

• Translate business priorities, growth objectives, and customer challenges into clear brand strategies and campaign briefs
• Define the role of brand across key business moments, ensuring alignment between commercial goals and long-term equity building
• Contribute to the evolution of our global brand positioning, narrative frameworks, and value propositions
• Identify strategic opportunities to strengthen differentiation and mental availability across markets

Global Brand Scaling & Execution

• Translate global and market strategies into scalable, market-ready brand frameworks and execution models
• Define how campaigns and brand initiatives are adapted and activated across diverse markets and touchpoints
• Lead the development of toolkits, playbooks, and planning frameworks to enable consistent, high-quality execution
• Identify opportunities to improve speed, efficiency, and creative effectiveness at scale
• Feed market insights and performance learnings back into global strategy to continuously improve relevance and impact

Strategic Briefing & Agency Direction

• Develop high-quality strategic briefs grounded in insight, data, and business context
• Partner with internal creative and external creative agencies to shape campaign platforms and brand concepts
• Provide strategic guidance and feedback to ensure creative work aligns with defined brand and business objectives
• Act as a strategic counterpart to agency partners, ensuring clarity of direction and consistency of messaging

Cross-Functional Business Partnership

• Collaborate closely with Growth & Innovation, broader Marketing, Planning, Product Marketing, Commercial, and Market teams to understand evolving business needs
• Ensure brand strategies support acquisition, retention, and engagement priorities without compromising long-term brand equity
• Align on campaign objectives, target audiences, and success metrics before creative development begins
• Support senior leadership with clear articulation of brand strategy and its commercial impact

Brand Governance & Strategic Consistency

• Safeguard global brand positioning and ensure strategic coherence across initiatives
• Contribute to the development and refinement of brand frameworks, messaging hierarchies, and strategic toolkits
• Ensure brand thinking is embedded early in planning cycles rather than applied late in execution

Insight & Performance Integration

• Leverage customer insight, cultural trends, and performance data to inform brand strategy decisions
• Monitor campaign outcomes and feed learnings back into future brand direction
• Help define the metrics that link brand impact to business growth

Qualifications

• 8-12+ years of experience in brand strategy, brand marketing, or strategic planning roles within global or multi-market organizations
• Strong experience translating business challenges into brand strategy, positioning and campaign platforms
• Proven experience scaling brand initiatives across multiple markets, including developing toolkits, playbooks, or frameworks that enable consistent and effective execution
• Experience developing strategic briefs and working closely with creative agencies
• Ability to connect brand-building with commercial outcomes (e.g., acquisition, retention, mental availability, share of search)
• Experience working cross-functionally across global and local teams in complex organizations
• Strong analytical and insight-driven mindset
• Excellent communication and storytelling skills, with the ability to articulate strategy and influence senior stakeholders
• Strategic thinker with strong judgment and a track record of driving clarity and impact in ambiguous environments

Do you have a passion for uncovering hidden stories in data, driving data-driven strategies, and delivering impactful insights? Do you love understanding human behaviour, turning analysis into strategic recommendations, and helping brands build more meaningful customer relationships? Are you seeking an exciting role that balances analytical depth with client collaboration and a consulting mindset? Then you might be the Experience & Optimisation Consultant we are looking for!

What will your day look like?

As an Experience & Optimisation Consultant, you will:

• Translate Business Challenges into Strategy – Partner with clients and client account leads to understand their needs & challenges to define a structured approach to deliver insights and optimisation opportunities that drive real impact.
• Tell Compelling Data Stories – Present insights to stakeholders with clarity and confidence, using visualisation and storytelling to turn analysis into strategic recommendations.
• Testing & Optimisation – Help define testing hypotheses, measurement strategies, and continuous improvement opportunities that evolve with client needs.
• Collaborate Across Functions – Work seamlessly with CX strategists, data engineers, technical leads, and operational teams to ensure audience insights are embedded throughout campaign planning and execution.
• Support Research & Discovery – Support qualitative and quantitative research initiatives to uncover customer motivations, behaviours, and engagement opportunities that inform strategic recommendations.
• Support Segmentation Strategy Initiatives – Evaluate client first-party data sources (CRM engagement, loyalty) and performance metrics to identify segmentation opportunities, personalization potential, and areas for data maturity and audience growth.

Who are you going to work with?

You'll be a key member of our Insight & Optimization team — a group of naturally curious problem-solvers obsessed with humanizing data and solving client challenges. You'll typically be working closely with research leads, data specialists, and strategy partners. Your role balances analytical depth with client collaboration, presenting insights as a trusted subject matter expert while contributing to strategic workshops and planning sessions. You'll also be part of the broader VML MAP network—a world-leading Centre of Excellence focused on helping brands become truly customer-centric through data, personalization, and marketing technology.

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset with critical thinking skills. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable supporting the analysis and reporting both qualitative and quantitative customer data and translating it into clear insights and recommendations supported by a compelling storyline.

In addition, you have:

Experience & Background:

• 4+ Experience in customer insight strategy or a related field, (client facing marketing agency or consultancy preferred)
• Proven experience in delivering actionable insights that inform customer experience strategy and recommendations to improve key performance metrics (in marketing or customer experience preferred)
• Strong background in qualitative and/or quantitative customer insight planning, analysis and reporting
• Experience with experimentation supporting the design and analysis of A/B and multivariate tests to optimize performance and customer engagement is strongly desired
• Familiarity with CRM marketing and loyalty programs preferred (candidates with strong relevant capabilities are encouraged to apply)
• Familiarity with customer segmentation strategy and campaign audience planning preferred (candidates with strong relevant capabilities are encouraged to apply)

Skills & Capabilities:

• Strong storytelling skills, able to translate data into compelling, action-oriented narratives for senior stakeholders, using clear structure, engaging language and well-designed visuals.
• Consulting mindset – comfortable with workshop planning & facilitation, roadmap development, and structured problem-solving
• Strong analytical skills with the ability to synthesise multiple sources of data into strategic insight.
• Confident problem solving skills, able to turn ambiguous or open-ended tasks into clear and structured questions.
• Excellent written and verbal communication; able to present executive-ready insights
• Proficiency with MS Office (Word, Excel, PowerPoint) and using data visualization tools
• Passion for understanding human behaviour and consumer psychology

Education:

• B.S. or B.A. required; in marketing, statistics, behavioural economics, psychology or related field and Advanced degree (M.A., M.S.,) (nice to have)

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence helping businesses humanize the relationship between brands and customers through hyper-personalized experiences, marketing automation, and customer data strategy. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we partner with some of the world's most admired brands on their transformation journey to becoming truly customer-centric.

A global network

We are part of the global VML network—150+ offices across 60+ markets with 30,000+ employees representing 55+ nationalities. Our culture values connection, belonging, and the power of differences. We offer a hybrid work model that balances in-office collaboration with remote flexibility.

CSQ227R121

Locations - Sweden, Denmark, Finland (Hybrid/Remote)

At Databricks, we are on a mission to empower our customers to solve the world's toughest data problems with the Databricks Data Intelligence Platform. As a Delivery Solutions Architect (DSA), you are a trusted technical advisor to key customers, providing expert guidance that translates data, analytics and AI challenges into high-impact business value. You help design, implement, and scale data and AI solutions, focusing on architecture, operational excellence, and customer enablement. Internally, you will collaborate with our sales and field engineering teams to accelerate the adoption and growth of the Databricks Platform in your customers.

Delivery Solutions Architects (DSAs) are trusted technical advisors embedded within the customer organization, providing expert guidance that translates data and AI challenges into high-impact business value. They help you design, implement, and scale data and AI solutions, focusing on architecture, operational excellence, and team enablement. DSAs focus on:

• Designing secure, scalable architecture 
• Aligning people, processes, and technology 
• Establishing trusted advisor relationships
• Leveraging the broader ecosystem of Databricks experts 

This is a hybrid technical and commercial role. Technically, the expectations are that you become the post-sales technical lead and trusted advisor across all Databricks products for the customer’s top priority use cases. This requires you to use your technical skills and credibility to engage and communicate with technical/technical leadership stakeholders in our customer organizations, do architecture reviews, help with performance and cost optimizations, demonstrate new capabilities, remove blockers, etc. In parallel, it is commercial in the sense that you will drive growth in your assigned customers and use cases through leading your customers' stakeholders, building executive relationships, orchestrating other focused/specialized teams within Databricks, and creating and driving onboarding plans. 

While not a hands-on-keyboard role, this is a highly technical position where architectural skills in fields such as Data Architecture, Data Engineering, Data Warehousing or Data Science are essential.

You will report directly to a DSA Manager within the Field Engineering organization.

The impact you will have:

• Be the Databricks Architect working with customer technical teams working on use cases/data products, from development to go-live, addressing any technical challenges and blockers and providing guidance, best practices and enablement
• Lead the post-technical win technical account strategy and execution plan for the majority of Databricks use cases within our most strategic accounts
• Be the internal point of contact for any questions related to production/go live status of agreed upon use cases within an account, often for multiple use cases within the largest and most complex organizations
• Leverage both Shared Services, User Education, Onboarding/Technical Services and Support resources, along with escalating to expert-level technical teams to address the tasks that are beyond your scope of activities or expertise
• Create  and execute a point-of-view as to how key use cases can be accelerated into production, coordinating with Professional Services (PS) resources on the delivery of PS Engagement proposals
• Navigate Databricks Product and Engineering teams for new product Innovations, private previews and upgrade needs, presenting them to the customers when applicable for their ongoing developments
• internal and external updates - KPI reporting on the status of usage and customer health, risks and blockers, product adoption and use case progression - to your Field Engineering leadership

What we look for:

• Programming experience in PySpark, SQL or Scala 
• Understanding and hands-on experience of solution architecture-related distributed data and analytics systems
• 5+ years of experience where you have been accountable for delivery of projects in  Data, Analytics or AI and where you can contribute to technical debate and design choices with customers
• Experience in a customer-facing pre-sales, technical architecture, customer success, or consulting roles
• Understanding of how to attribute business value and outcomes to specific project deliverables
• Technical program coordination including account and stakeholder management
• Experience resolving complex and important escalation with senior customer technical stakeholders
• Track record of overachievement against quota, Goals or similar objective targets
• Bachelor's degree in Computer Science, Information Systems, Engineering, or equivalent experience through work experience
• Can travel up to 30%