A career driven by you.

Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where growth marketing, demand generation, and data-driven campaigns directly impact business growth.

For a career where you can turn data into action and see your campaigns move key funnel metrics, join our international community.

Why this role is unique

• Key role in growth marketing across the full customer lifecycle
• Ownership of end-to-end campaigns from acquisition to retention
• Direct impact on funnel performance, product usage, and revenue
• Strong focus on data-driven decision-making and experimentation
• Part of a lean, high-performing team

What you’ll do

• Own buyer lifecycle strategy across acquisition, activation, and retention
• Execute multi-channel campaigns across email, paid, content, and events
• Build and optimise customer journeys, onboarding flows, and win-back programmes
• Define target audiences, messaging, and campaign concepts
• Collaborate with Sales, Content, Design, and RevOps
• Run A/B tests across messaging, channels, and timing
• Track KPIs and optimise performance across the funnel
• Work with data teams to ensure reporting and attribution accuracy
• Automate lifecycle communication using HubSpot and similar tools
• Identify opportunities to improve performance through automation and AI

What you’ll bring

• 4+ years of experience in growth marketing, demand generation, or lifecycle marketing
• Strong track record in performance-driven campaigns
• Experience with marketing automation and CRM tools (HubSpot preferred)
• Comfort working with data, dashboards, and experimentation
• Strong project management and ability to manage multiple campaigns
• Experience collaborating across cross-functional teams
• Excellent Danish and English communication skills

Nice to have

• Experience in B2B, SaaS, or marketplace environments
• Experience with paid channels or in-product messaging
• Familiarity with AI tools in marketing workflows
• Additional language skills such as German

A culture of growth

We offer an environment where you can take ownership, experiment, and contribute to a business that is continuously evolving.

For a career where you can drive our business and shape your future, apply now.

About the role

WPP Media is on an ambitious growth journey, and we’re looking for an experienced Sr. Marketing Manager who can help turn marketing into a true driver of demand and commercial impact. 

This role is for someone proactive, curious, and relentless - someone who goes beyond execution and uses marketing to shape market perception, create demand, and support business growth. 

The team you’ll join

You’ll be part of our Strategy & Growth team, a cross-functional unit working closely across New Business, Communication Strategy, Client Growth, Media Strategy & Innovation, and Growth Marketing & Brand. Built on close collaboration, the team gives you direct access and a unique opportunity to turn insights into impactful, market-facing initiatives. Together, we aim to grow and position WPP Media Danmark by developing and facilitating insight-driven, collaborative solutions that drive innovation and transformational growth for our clients.

Key responsibilities  

You’ll play a key role in defining how we show up in the market, what we’re known for, and how that translates into tangible growth.

• PR & Market Presence: Drive proactive PR initiatives and build strong media relationships to elevate brand visibility and support the overall market narrative. 
• Organisational Activation: Mobilise teams across the business to surface expertise and translate it into clear, market-facing stories that reinforce strategic positioning.
• Client Events & Experiences: Own end-to-end execution of client events - from concept to delivery - ensuring high quality and clear commercial impact aligned with growth priorities.
• Channel & Content Strategy: Develop and execute channel and content strategies across platforms, with a strong focus on LinkedIn. Create sharp, engaging content and ensure consistency across the Nordic region.
• Client Cases & Commercial Storytelling: Build and maintain a strong pipeline of client cases. Turn work and results into compelling, commercially driven stories that demonstrate value and differentiation.
• Awards & Industry Recognition: Collaborate with our Communications Strategy team on award submissions end-to-end, developing standout cases and ensuring a strong pipeline of entries that strengthen market credibility and leadership.
• Paid Media Direction
Support the definition and execution of paid media strategies, including objectives, audiences, messaging, and performance tracking.
• CRM & Lead Generation: Work closely with the CRM lead to execute CRM strategies and targeted campaigns that nurture leads and convert prospects into clients.
• Performance & Reporting: Monitor and analyse the performance of campaigns and initiatives, ensuring continuous optimisation, measurable impact, and delivery against KPIs.
• Creative & Brand Excellence: Uphold high creative standards across all outputs. Contribute to concept development, messaging, and visual direction to ensure a strong and consistent brand expression.
• Internal Communication & Alignment: Drive clear and consistent internal communication, supporting leadership messaging, key initiatives, and organisational alignment.

Why this role matters 

Marketing at WPP Media Danmark is not a support function - it’s a growth engine. This role plays a central part in shaping how we are perceived in the market, driving demand, and directly contributing to new business and client growth.

What success looks like

• WPP Media Danmark has a stronger, clearer market position and is perceived as a thought leader in the market 
• Marketing initiatives generate measurable demand and commercial impact
• A consistent flow of high-quality content, cases, and (industry) PR strengthens our visibility and credibility
• Events, thought leadership and campaigns actively support new business and client growth

Who you are: Skills & Qualifications

• 6-8+ years of experience in marketing, ideally within media or advertising 
• Degree in Marketing, Business Administration, Media, or a related field
• Strong hands-on experience with digital marketing, CRM systems, content strategy, and event planning
• Solid understanding of business and client environments - you know what drives decisions
• Commercial mindset with a clear view of how marketing contributes to growth
• Proven ability to build and maintain relationships with media and industry partners
• Highly collaborative with strong organizational and project management skills
• Able to manage multiple priorities and deliver with strong execution power
• Proactive, self-motivated, and curious mindset
• Strong storytelling skills - able to turn work into impactful, commercial narratives
• Fluent in English and the local market language
• Experience from both agency and client side is a strong advantage 

Application

This is a full-time, permanent positions based in Copenhagen. Apply now with your CV and other relevant documents. Interviews are conducted ongoingly.

If you have any questions you are welcome to contact our Talent Lead Johan Hillers (johan.hillers@wppmedia.com)