Role:  Brand Manager

Location: Delhi, India 

About the role: 

As a Creator/Writer at Google India, you'll be responsible for crafting compelling content for social media channels, including moments, daily content, and campaigns. With a strong understanding of social media trends and marketing strategies, you'll develop and implement comprehensive content plans that drive engagement and brand awareness. Your expertise will be sought after by partners and agencies, and you'll work closely with them to bring creative ideas to life. 

What you will be doing: 

• Creating content for Google India’s social channels: for moments, every day content, and campaigns etc.  
• Includes campaign planning, campaign strategy, calendar management, working with partners, creators and agencies to create the content 
• Oversee creative delivery for always on social content, social first short form video, paid social ads and creator content. 
• Manage internal stakeholders across global teams, ensuring great work is reported well and inputs are taken from cross functional teams before executing any campaign. 
• Manage budgets across different work streams across the campaign lifecycle 
• Oversee annual contracting and budgets with agencies and vendors

What you need to be great in this role: 

• A strong eye for quality social content 
• Organisational and multitasking skills 
• Stakeholder management and collaboration  
• Being resourceful, a self-starter and inherently innovative and creative in problem solving. 
• Adept at brand and creative strategy 
• Agency management
• 6-10 years of experience working in marketing: ideally social and digital 
• A keen interest in and understanding of social, trends, marketing and how brands are built online 
• A strong eye for quality social content 
• Organisational and multitasking skills 
• Copywriting skills and experience running social channels are a really big plus 
• Being able to work with partners and agencies and bring an idea together 
• Coming up with an idea, and producing it - end to end. 
• Self-starter, content producer attitude 
• Knowledge and awareness of the social media influencer ecosystem 
• Understanding of reading data and working with the analytics team to implement insights as part of content strategy
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 16389

#LI-RO1 #LI-Remote

Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

What’s the InMobi family like?   

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission-critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training, and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.  

What will you do as a Manager Research & Thought Leadership?

We are seeking an exceptional individual to join our Corporate Affairs and Public Policy team at the InMobi Group as a Manager of Research & Thought Leadership.. We are looking for an expert academic researcher who can analyze and write scientific and popular content with ease. The ideal candidate should possess excellent communication skills, be adept at asking probing questions, and possess a natural curiosity for seeking answers.

Job responsibilities

• Assist Chief Corporate Affairs & Public Policy Officer: Support the Chief Corporate Affairs & Public Policy Officer in driving the research and thought leadership brand building activities of the company.
• Research and Analysis: Read, analyze, and summarize scientific papers, academic research, industry reports, and other relevant materials with quick turnaround time. Stay updated on the latest developments and trends in the tech policy environment in India and globally.
• Policy and Research Papers: Write policy, position, and research papers, incorporating insights from industry experts and academic research. Draft responses to consultation papers based on business priorities, risks, and opportunities.
• Academic Publications: Author academic papers and position them in top academic journals, showcasing the company's expertise and contributing to thought leadership in the field.
• Stakeholder Engagement: Assist the Chief Corporate Affairs & Public Policy Officer in engaging with government officials, political leaders, and policymakers. Provide discussion points, summaries, briefing papers, and reports to facilitate meaningful interactions.
• Information Dissemination: Keep relevant team members informed of policy and regulatory updates through well-researched, concise, informative, and insightful briefings.
• Content Review: Review content prepared by marketing and public relations teams to ensure alignment with policy goals, risk mitigation, and compliance with local sensitivities.
• Research Partnerships: Plan and execute research activities in collaboration with relevant institutions on topics of importance. Identify opportunities to collaborate with external researchers and thought leaders.
• Thought Leadership Content: Create a repository of thought leadership content for use on various media platforms, ensuring high-quality and impactful materials.

Essential qualifications

• Exceptional researcher and writer with a proven academic background.
• Strong understanding of social research design and methods.
• Advanced degree in a related field, with a passion for the internet, communication theory, and tech products and services.
• Minimum of 8 years of experience in research and writing on diverse subjects.
• Excellent interpersonal and presentation skills, with the ability to prioritize deliverables in a high-stakes environment.
• Self-starter with the ability to thrive in a fast-moving environment.

Preferred qualifications

• Published author in academic journals, demonstrating expertise in a specific field.
• Understanding of using appropriate keywords for SEO optimization of thought leadership content.
• Experience in implementing robust measurement and reporting strategies, with established benchmarks and clear goals.
• Ability to work independently and as a team player in a fast-paced, multi-tasking, and multi-location environment, delivering work in a timely manner.
• Thorough understanding of different research approaches, referencing styles, indexing systems, etc.
• Curiosity, hardworking nature, and a persistent desire to learn and express.
• Join our team at InMobi Group and take on the exciting opportunity to shape policy across key industries in India and global markets. Help us drive forward-thinking policies and foster thought leadership in the emerging tech space.

Note: Please include writing samples or a portfolio showcasing your research and thought leadership work along with your application.