Highlights

• Location: Cyprus, Remote (core hours 9:00–18:00 CET)
• Stock options
• Languages: Fluent in English and Russian
• Reports to VP, Product

About Fundraise Up

Fundraise Up is a global fundraising platform that powers tens of millions of dollars in donations every month for leading nonprofits — including UNICEF, the Alzheimer's Association, and a wide range of global NGOs. We're known for product quality, performance, and a 4.9/5 rating across top review platforms.

As we scale the core, we're deliberately investing in high-risk, high-upside product bets that could define the future of digital fundraising. That's where the Lab comes in.

The Lab

The Lab is Fundraise Up's 0→1 track. It operates ahead of the roadmap, investigating opportunities driven by new technologies, AI, data, and infrastructure shifts — often before there's a clear buyer or demand signal.

The Lab does not run scaled products. It finds, validates, and hands off the ones worth scaling.

The Role

This is a player-coach role. You'll build and lead the Lab function while personally owning 1–2 of the highest-leverage bets.

Your job is to reduce uncertainty, not ship features. You'll own ideas end-to-end — from hypothesis framing through fast experiments to explicit investment decisions: scale, pivot, or kill. Most ideas should die early. A few may graduate into Core or New Products with strong evidence behind them.

Success = learning velocity, decision quality, and team leverage — not output volume or adoption.

Key Responsibilities

• Portfolio & Strategy: Own the Lab bet portfolio. Size opportunities, set entry/exit criteria, and make decisive scale/iterate/kill calls. Maintain a visible exploration backlog.
• Experimentation: Frame experiments around the single riskiest assumption. Define kill criteria before building. Choose the right fidelity (prototype, spike, wizard-of-oz, no-code, live pilot). Ship fast and protect learning speed.
• Investment Decisions: Synthesize results into opinionated recommendations. Communicate what was tested, learned, and what remains unknown. Kill zombie initiatives — every experiment ends with a decision.
• Handoffs: When a bet shows strong signal, prepare validated hypotheses, evidence packs, risks, and a proposed scaling model. Transfer ownership fully.
• GTM & Partnerships: Source and close lighthouse pilots with clear scope, metrics, and off-ramps. Identify enabling partners and join strategic calls to move pilots to business validation.
• Team: Build a repeatable Lab Operating System (pipeline reviews, kill reviews, demo days, post-mortems).
• AI & Transparency: Use AI tools to accelerate research, synthesis, and prototyping. Explore AI-enabled product ideas with a realistic lens on cost, data, and accuracy. Publish decision memos and share failed experiments openly.

What Great Looks Like in 12 Months

• 3–5 high-risk bets tested with clear outcomes (scaled, iterated, or killed with rationale)
• 1–2 bets graduated to New Products or Core with evidence packs and clean handoffs
• A transparent kill list that saves months of misdirected effort
• A functioning Lab team with clear ownership, experiment discipline, and stakeholder trust
• A repeatable Lab Operating System that compounds learning

Requirements

Experience (Must-Have)

• 8–10+ years in Product with a proven 0→1 track record
• Personally owned multiple high-risk bets with explicit go/kill decisions
• 3+ years managing PMs (player-coach or group lead)
• Fluency across validation tools: discovery, prototypes, engineered MVPs — knows when each is appropriate
• Cross-functional leadership across Eng/Design/Analytics and GTM; comfort in pre-sales/pilot settings
• Experience where learning speed mattered more than polish and real downside risk was present

AI & Technical Judgment (Critical)

• Hands-on experience using AI as a product-building and exploration tool
• Can prototype with LLMs, APIs, or modern tooling and ship a functional prototype quickly
• Able to scope AI experiments realistically and judge feasibility without full engineering validation
• Can spot capability shifts and turn them into testable hypotheses
• Evaluates build vs. buy vs. partner decisions

This background often comes from: founder/co-founder roles, early-stage startups, internal labs/innovation teams, or new market bets inside larger companies.

Bonus

• Ex-founder with a clear ship/scale/kill story and measurable outcomes
• Payments, fintech, e-commerce, or nonprofit domain experience
• EU market familiarity (PSD2/SCA, data/privacy norms) and additional languages

This Role Is Not For You If…

• Your background is mostly in roadmap-driven delivery with stable scope
• You prefer incremental optimization of mature products
• You need long planning cycles and large teams to move
• You avoid pilot conversations or hesitate to ask customers for real commitments
• Ambiguity makes you uncomfortable

Why Work With Us

• Real ownership over high-impact bets with the authority and team to pursue them
• Leadership that values clear thinking over activity
• Permission — and expectation — to kill bad ideas early
• Access to real customers, real data, and real constraints
• Flat structure, transparent culture, and equity participation

Benefits

Our compensation package includes comprehensive benefits and perks, meaningful equity, and a competitive salary:

• 31 days of paid time off
• 100% paid telemedicine plan
• Home office setup assistance
• English learning courses
• Professional education budget
• Gym or swimming pool membership
• Co-working support
• Fully remote work

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols. 

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).  

*A select number of positions require full-time in office attendance*

As a member of a growing team, the dynamic individual will be responsible for nurturing ongoing affiliate client relationships as well as pursuing new partnership opportunities. The candidate should have an analytical mind and strong organizational skills.

What You'll Be Doing:

• Manage the full campaign lifecycle across adult networks (TrafficJunky, ExoClick, etc.) - from setup and launch to real-time optimization and scaling successful campaigns
• Optimize performance through strategic adjustments to bids, targeting (geo, device, OS, carrier, time), and creative rotations while efficiently allocating budget to high-ROI opportunities
• Lead creative testing for various ad formats (banners, native ads, popunders, push notifications) and collaborate with creative teams to develop high-converting assets
• Analyze campaign performance using network dashboards and Voluum to track KPIs (CPC, CPM, CTR, CR, CPA, ROAS), generating actionable reports and insights
• Research competitive strategies using tools like AdPlexity to identify market trends and opportunities across adult sub-verticals (dating, cams, tubes)
• Work cross-functionally with affiliate managers, offer owners, and development teams to align traffic acquisition with converting offers
• Innovate by testing new traffic sources, verticals, and ad formats to expand our acquisition strategy

What You'll Need to Be Successful:

• 3-5 years of experience managing paid media campaigns, preferably with exposure to adult traffic networks
• Familiarity with digital advertising platforms and campaign optimization techniques
• Analytical mindset with previous experience interpreting performance data and make data-driven decisions
• Experience with or willingness to learn tracking platforms like Voluum
• Understanding of creative testing and optimization for digital advertising
• Budget management skills with focus on performance metrics
• Comfort working with adult content
• Detail-oriented approach to campaign management and testing

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.

In this role you will be exposed to adult content

Why this role exists:

This role exists to scale our market presence and drive high-quality lead generation. You’ll help us hit aggressive growth targets by owning the entire media lifecycle—from strategic channel selection to the final click and conversion.

What you’ll drive:

Strategy & Media Planning

• Own the end-to-end media strategy across Meta, LinkedIn, Google, and DSPs to ensure our brand is where our audience lives.
• Partner with the Marketing Manager to translate business goals into high-performing campaign structures and KPIs.
• Audit market trends and competitor movements to identify untapped opportunities in high-risk or niche B2B sectors.

Execution & Optimization

• Ship data-driven ad placements, managing significant budgets with a relentless focus on ROI and efficient fund allocation.
• Measure real-time performance using GA4 and platform analytics, pivoting strategies instantly when data reveals a bottleneck.
• Scale winning campaigns while ruthlessly cutting underperforming spend to maintain a lean, high-impact engine.

Analysis & Reporting

• Simplify complex datasets into actionable insights through regular performance reports that tell a story, not just list numbers.
• Negotiate with media vendors to secure premium placements and better rates, maximizing the impact of every dollar spent.

What makes you a GR8 fit:

Must-have:

• 4+ years of hands-on media buying experience (Agency background is a massive plus).
• You understand the long-tail conversion cycle and how to reach professional decision-makers.
• Deep technical mastery of Google Ads, LinkedIn Ads, and Meta Ads Manager.
• You’ve navigated the complexities of regulated or high-risk industries and know how to get ads approved where others fail.
• You don’t just "look" at data; you use GA4 and platform tools to drive 10% MoM improvements.
• Upper-intermediate or higher (you’ll be communicating across global markets).

Nice-to-have:

• Experience with DSPs and Programmatic buying.
• Creative copywriting skills for ad testing.
• Bachelor’s degree in Marketing or Advertising.