*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday–Thursday in-office, Monday and Friday remote.* 

Overview 

LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace—and performance marketing is the engine that powers that ecosystem. 

We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system—continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value. 

We are seeking a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments. 

What You’ll Own 

• Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
• Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion 
• Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome
• Drive growth by expanding and optimizing key performance marketing channels, including: 
  • SEM (core growth driver)  
  • Paid Social  
  • Programmatic / Display  
  • Affiliate / Partner / Aggregator channels  
• Experience driving a high-velocity testing culture
• Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
• Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies. 

What We’re Looking For 

• 15+ years in performance marketing with a strong lead generation focus 
• Experience managing large-scale paid media budgets  
• Deep expertise across multiple channels: 
  • SEM  
  • Paid Social  
  • Programmatic  
  • Affiliate / Partner ecosystems  
• Proven ability to drive profitable growth at scale
• Strong analytical mindset with ability to make rapid, data-driven decisions  
• Experience operating in: 
  • Marketplace businesses 
  • Financial services / high-consideration categories (strong plus) 
• Hands-on operator with experience running campaigns, not just managing teams or agencies
• Track record of building and developing high-performing teams  

COMPENSATION: The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience. 

INCENTIVE COMPENSATION 

Eligible for annual performance bonus 

BENEFITS 

Medical, dental, and vision insurance and 401(k) matching 

OUR CULTURE 

We’re a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you’ll meet — and we celebrate innovation, inclusion, and ownership. At LendingTree, you’ll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another — with the flexibility and trust that help you thrive both personally and professionally. 

We’re proud to offer generous benefits, wellness programs, and time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes — we still have fun doing it (our “GSD – Get Stuff Done” award is a fan favorite!) 

Come grow with us, make an impact, and be part of a company that truly cares about its people and its community. 

LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status. 

CCPA Disclosure 

About your role

Rocket Lawyer is seeking a highly motivated Business Intelligence Analyst Intern to join our team. This position is perfect for someone who wants to learn about the legal industry and how data is used to inform business decisions. By joining our team, you will have the opportunity to work on challenging projects that have a real impact on people's lives. You will support the Rocket Lawyer team in driving business insights, reporting, and analytics to help drive growth and optimize business performance. This role will partner closely with Product, Finance, Marketing, & Data Engineering teams to deliver actionable insights and act as a thought leader for data at Rocket Lawyer.

How you will make a difference day to day

• Analyze and optimize user engagement and experience with our services and investment across Search Engine Marketing (SEM), Search Engine Optimization (SEO), email, and offline channels
• Collaborate with business leads to understand KPIs & test hypotheses to drive revenue, customer acquisition, retention, and sales
• Support revenue and cost model assumptions are they relate to customer acquisition costs and lifetime value
• Conduct research and analysis to support business decisions, including reporting and communication of results to leadership
• Maintain and optimize BI tools and dashboard solutions. Contribute to ongoing data governance efforts

What you’ll need

• Experience with business analysis and problem-solving by drawing insights from large data sets
• Superior skills with SQL, Excel, and Python
• Experience with business intelligence applications (Tableau, Looker) and online marketing tools (Amplitude)
• Experience with Snowflake, other databases a plus
• SaaS, digital media, ecommerce, or online marketing based business experience a plus
• Light-hearted attitude and ability to have FUN while working hard
• Keen attention to detail, ability to work autonomously, & bias for action
• Excellent communication and interpersonal skills, with strong business acumen
• Pursuing a Bachelor's or Master’s Degree in Finance, Economics, Engineering or related quantitative field

Interview Process

• Recruiter Phone Screen
• Hiring Manager Interview
• Final Interview

As the Growth Marketing Manager, you’ll be responsible for executing and optimizing demand generation programs that drive high-quality inbound pipeline. You’re a strong, hands-on operator who loves turning strategy into action, running campaigns end-to-end, and improving performance through testing, iteration, and data. You’re comfortable owning channels and campaigns, measuring what matters, and working closely with sales to make sure marketing efforts actually translate into pipeline and revenue. You thrive in scrappy environments where clarity, judgment, and execution matter more than headcount or big budgets. You want real ownership, clear accountability, and the opportunity to grow into broader marketing leadership as the business scales.

This role is ideal if you’re ready to take meaningful ownership of growth programs, sharpen your strategic instincts, and help build a demand engine that actually works.

THE IMPACT YOU’LL HAVE

• Execute and optimize demand generation programs with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders
• Run day-to-day execution across customer acquisition channels including SEO/GEO, SEM, paid social, AI-driven campaigns, and events, within a disciplined budget
• Execute and optimize account-based marketing (ABM) campaigns to generate qualified pipeline from key enterprise and mid-market lending accounts, in close alignment with sales
• Manage campaign performance from audience to impression to MQL to opportunity, using tools such as 6sense, Demandbase, HubSpot, and Pardot to deploy targeted content and measure engagement across account lists
• Track, analyze, and report on campaign performance, pipeline contribution, conversion rates, and ROI, sharing insights with marketing and sales leadership
• Partner closely with sales to align on targeting, messaging, campaign execution, and follow-up
• Support event strategy by owning execution and optimization, including pre-event outreach, on-site execution, and post-event pipeline follow-through
• Own and optimize key sections of the website as a growth asset, testing and improving conversion across the funnel
• Collaborate with content and creative partners to develop assets that support pipeline generation and sales conversations 
• Contribute insights and recommendations to improve demand generation performance as the business grows
• Experiment intelligently, starting digital-first and expanding into new channels  when data supports it.

IDEALLY YOU’LL HAVE

We don't expect people joining our team to know everything about mortgages. Passionate, driven, empathetic, and performance-oriented people willing to learn quickly
can be taught, and we're excited to help you learn and grow.

To succeed in this role, it’ll help if you have: 

• 3–5 years of hands-on experience in growth marketing, demand generation, or performance marketing in a B2B SaaS environment
• Proven experience executing campaigns that contribute meaningfully to inbound pipeline
• Hands-on experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
• Experience supporting or executing account-based marketing programs
• Strong analytical skills and comfort measuring performance beyond vanity metrics
• Experience with marketing automation and CRMs, particularly Salesforce and/or Pardot
• Comfort experimenting with new tools and acquisition models (AI-assisted content, automation, personalization) and learning quickly from results
• A scrappy, owner mindset — you’re comfortable being the person who does the work
• Solid design and messaging judgment, even if you’re not a designer by trade
• Strong cross-functional collaboration skills, especially with sales
• Motivation to grow into broader ownership and leadership as the marketing function scales

WHY THIS ROLE IS DIFFERENT

• You’ll have real ownership over growth programs that directly impact pipeline and revenue
• Inbound demand generation is mission-critical here, not a side project
• You’ll work closely with sales and senior marketing leadership with clear goals and accountability
• This is a chance to build durable growth skills and grow into broader responsibility over time

Salary Band: $85,000 to $110,000 (depending on experience and location)

WHY US

Here, you get an opportunity to be a vital part of an agile team of thinkers and doers collaborating to change a multi-trillion dollar industry. We offer meaningful equity, a competitive salary, top-tier medical, dental, and vision insurance, flexible work hours, and vacation time.