As the Marketing Operations Specialist, you are the engine room of our Marketing GTM machine. While you will support the Manager, Marketing Operations design the blueprint, you are also the builder and the guardian of the systems. You will be responsible for the "day-to-day" excellence of our Martech stack; ensuring data flows seamlessly between marketing platforms and Salesforce, building the workflows that power our campaigns, and turning raw data into the dashboards that drive executive decisions.

This is a role for a technical executor who loves "the plumbing" and takes pride in a perfectly clean CRM and a flawlessly executed campaign launch.

What You Will Be Doing

1. System Administration & Integration Health

• HubSpot <> SFDC Sync: Own the day-to-day health of the HubSpot-Salesforce integration. You will monitor sync errors, map new fields, and ensure that data integrity is maintained across both platforms.
• Tech Stack Maintenance: Assist in the administration of our leading tech stack, including Qualified, LeanData, and Demandbase, ensuring users are provisioned and tools are firing correctly.

2. Campaign Operations & Data Management

• The Campaign Launchpad: Act as the primary technical resource for campaign execution. You will support the marketing team with the "back-end" of marketing initiatives i.e. the underlying automation that ensures every click is tracked and every lead is routed.
• The Post-Event Engine: Own the end-to-end data process for offline events (trade shows, conferences etc). This includes cleaning lead lists, enriching data via Clay, uploading to HubSpot, and triggering the correct follow-up processes.
• Data Hygiene: Run regular audits to deduplicate records, fix formatting issues, and ensure our ICP (Ideal Customer Profile) attributes are accurately captured.

3. Reporting & Insight Delivery

• Dashboard Construction: Build and maintain reports in HubSpot, Salesforce and Looker to track MQLs, SQLs, and conversion rates.
• Attribution Support: Work within Dreamdata to ensure all touchpoints are being tracked correctly to ensure we have full funnel attribution reporting.
• Performance Monitoring: Provide weekly updates on campaign performance, highlighting bottlenecks in the lead funnel.

4. Workflow & Process Automation

• Automation Build: Build and test complex workflows in HubSpot for lead scoring, automated nurturing, and internal notifications.
• Process Documentation: Keep our "GTM Playbook" up to date by documenting every workflow and system change you implement.

What You Bring to the Team

• Experience: 2–4 years of hands-on experience in Marketing or Revenue Operations within a B2B SaaS environment.
• The HubSpot/SFDC Specialist: You have deep experience in HubSpot (Marketing Hub) and Salesforce. You know how to build a report, map a custom object, and troubleshoot a sync error in your sleep.
• Data Obsessive: You are highly proficient in Excel/Google Sheets. You find satisfaction in a clean CSV and have a "measure twice, cut once" mentality.
• Tool Curious: While you are a HubSpot expert, you are eager to learn and master other Martech tools like Clay, LeanData, and Dreamdata.
• Agility: You can pivot from a technical deep-dive into a Salesforce mapping issue to the rapid execution of a post-event lead upload.

Why this role?

You will be working under a strategic leader in a "future-stack" environment. You won't just be doing traditional Ops; you will be learning how to use AI (Gemini/Claude) and Clay to automate the boring parts of your job, giving you more time to build sophisticated GTM motions.

What’s in it for you?

• Equity as we want you to have a part of what we are building 
• Unlimited Time Off Policy- A work-life balance and focus on our well-being are critical 
• Budget to set up your home office upon joining
• Annual learning budget to drive your performance and career development
• Meal Vouchers 35 RON/ Day 
• Access to an Employee Assistance Programme (Atlas) 
• Medical Insurance 
• 7Card Subscription (upon request)

Responsibilities:

• Work with the product manager to define and detail the product requirements
• Define software architecture and design matching the requirements
• Write and push high-quality code efficiently for both the frontend and backend
• Apply synchronous and asynchronous design patterns
• Scale distributed applications
• Identify and leverage opportunities to improve general engineering productivity
• Integrate with various tools for CI/CD, test automation, monitoring, logging, documentation
• Develop multi-tier scalable, high-volume performing, and reliable user-centric applications that operate 24x7

Qualifications We Value:

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is the German Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and co-founder, Tim Shi, an early member of Open AI.

We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.

Join us on this thrilling journey to revolutionize the contact center workforce with AI. The future of work is here, and it's at Cresta.

About the role:

The Knowledge Assist (KA) team at Cresta builds AI solutions that help contact center agents access the right knowledge at the right time. Our projects include real-time generative assistance (GenKA), knowledge search (KS), retrieval-augmented generation (RAG) capabilities, and knowledge connectors to integrate with customer systems.

We are looking for a software engineer who enjoys working across the stack and thrives in a dynamic, fast-paced environment. While this role leans toward backend development, a full stack skill set is highly valued.

Responsibilities:

• Build scalable, reliable backend services that power real-time AI assistance and search.
• Design APIs and data flows to support integrations with knowledge bases and customer systems.
• Work across the stack when needed, including backend, frontend, and infrastructure layers.
• Collaborate closely with product managers, machine learning engineers, and fellow software engineers.
• Take ownership of projects end-to-end, from design through implementation and operation in production.
• Contribute to technical discussions, architecture reviews, and continuous improvement efforts.

Qualifications We Value:

• Bachelor’s degree in Computer Science or a related field, or equivalent practical experience.
• 3+ years of experience in software engineering roles.
• Strong backend development skills, preferably with Python, Go, Node.js, or similar languages.
• Proficiency in designing clear, maintainable APIs (e.g., REST, gRPC).
• Familiarity with frontend development (e.g., React or similar frameworks) is a plus.
• Experience working with databases (PostgreSQL, ClickHouse, Elasticsearch, or equivalents).
• Solid understanding of system design, distributed systems, and cloud platforms (AWS, GCP, or Azure).
• Clear communication skills and a collaborative working style.