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Performance Marketing Manager - Wellos
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AT A GLANCE
RVO Health is looking for a Performance Marketing Manager who wants to help drive our mission of health and wellbeing for everyone.
Within this role, you will be responsible for driving enrollments with B2B2C acquisition marketing strategies for our Wellos product, focusing on promoting the clinical value to prospective members, healthcare providers, employer clients and other stakeholders. Key responsibilities include creating strategy, messaging, collateral, and campaigns, analyzing campaign results, conducting market research, supporting sales, and ensuring brand consistency and compliance. The role requires a blend of data proficiency, clinical understanding and marketing expertise to drive product adoption, engagement, and business growth.
Within this role, you will be responsible for strategizing and executing acquisition campaigns in payer and partner channels, primarily through email. You’ll work closely with Product, Marketing, Tech, Finance, and Operations to pull together a compelling and data-driven plan, owning results and projections for marketing-driven enrollments.You’ll also work closely with the broader marketing and product teams to identify white space for revenue opportunities.
The ideal candidate will have experience marketing in a clinical business, hospital, healthcare network, or other clinical setting, as well as familiarity with best practices, rules and regulations for clinical marketing, with success in driving new patients or adoption to clinical approaches. This person will direct innovative acquisition strategies by telling our story in a compelling way that drives new clinical program enrollments. They will have a passion for member experience, and a unique knack for testing new approaches to reach new members in a competitive market. They will be creative, with a keen eye for detail, process and analytics to translate data-driven insights into tangible marketing strategies for the clinical sector.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 11000 Optum Cir Eden Prairie, MN 55344
What You’ll Do
- Marketing Strategy Development: Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement through strategic briefs, presentations, and plans for end-to-end campaign execution, readout, and collaboration with partners.
- Campaign Management: Own multi-channel, top and mid-funnel enrollment-driving marketing campaigns while maintaining brand standards, ensuring compliance with regulations, and managing the approval process for all marketing materials.
- Budget Management and Projection: Own and share campaign results, aligning pacing and actuals to projections, tracking opportunities and misses to ensure business alignment and growth.
- Cross-Functional Collaboration: Influence creative, research, analysis, and project management teams to ensure the campaign vision aligns with the strategic approach.
- Stakeholder Engagement: Collaborate with stakeholders across RVO Health, Optum, and UnitedHealthcare to align on member marketing strategy, goals, materials and audience approaches.
- Email Campaign Proficiency: Demonstrate expertise in email campaign testing, learning, and robust analysis skills.
- Messaging and Positioning: Craft compelling clinical and technical messaging to emphasize product value and establish differentiation from competitors.
- Content Development: Create diverse marketing materials, including emails, toolkits, websites, presentations, and digital content tailored for top and mid-funnel audiences.
- Data-Driven Marketing: Utilize data, insights and tools to research, develop, execute, measure and report on campaign performance, applying key learnings to inform future planning
What We’re Looking For
- Required: Bachelor’s Degree or equivalent experience
- 3+ years of experience in consumer marketing, specifically must have experience in a clinical marketing business
- Ability to manage multiple projects and deliverables simultaneously, as the accountable enrollment strategy owner
- Expertise with top of and mid funnel marketing in traditional and digital marketing channels
- Ability to work in a highly matrixed organization for cross-functional collaboration: Partner with sales, product, clinical, and legal teams to ensure alignment and support business objectives.
- Strong experience in data/analytics, ie Microsoft Excel, Amplitude, Looker, Google Analytics and leveraging data for testing and segmentation:
- Strong understanding of the health marketing/advertising landscape or or another highly regulated industry
- Excellent written and verbal communications skills
- Creative and strategic thinking skills
- Strong project management and organizational skills
- Team player
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $75,000 - $80,000
*Note actual salary is based on geographic location, qualifications and experience - Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Ready to apply?
Apply to RVO HealthPerformance Marketing Manager - Wellos
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AT A GLANCE
RVO Health is looking for a Performance Marketing Manager who wants to help drive our mission of health and wellbeing for everyone.
Within this role, you will be responsible for driving enrollments with B2B2C acquisition marketing strategies for our Wellos product, focusing on promoting the clinical value to prospective members, healthcare providers, employer clients and other stakeholders. Key responsibilities include creating strategy, messaging, collateral, and campaigns, analyzing campaign results, conducting market research, supporting sales, and ensuring brand consistency and compliance. The role requires a blend of data proficiency, clinical understanding and marketing expertise to drive product adoption, engagement, and business growth.
Within this role, you will be responsible for strategizing and executing acquisition campaigns in payer and partner channels, primarily through email. You’ll work closely with Product, Marketing, Tech, Finance, and Operations to pull together a compelling and data-driven plan, owning results and projections for marketing-driven enrollments.You’ll also work closely with the broader marketing and product teams to identify white space for revenue opportunities.
The ideal candidate will have experience marketing in a clinical business, hospital, healthcare network, or other clinical setting, as well as familiarity with best practices, rules and regulations for clinical marketing, with success in driving new patients or adoption to clinical approaches. This person will direct innovative acquisition strategies by telling our story in a compelling way that drives new clinical program enrollments. They will have a passion for member experience, and a unique knack for testing new approaches to reach new members in a competitive market. They will be creative, with a keen eye for detail, process and analytics to translate data-driven insights into tangible marketing strategies for the clinical sector.
Where You'll Be
To prioritize togethernes, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 1101 Red Ventures Dr Fort Mill, SC 29707
What You’ll Do
- Marketing Strategy Development: Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement through strategic briefs, presentations, and plans for end-to-end campaign execution, readout, and collaboration with partners.
- Campaign Management: Own multi-channel, top and mid-funnel enrollment-driving marketing campaigns while maintaining brand standards, ensuring compliance with regulations, and managing the approval process for all marketing materials.
- Budget Management and Projection: Own and share campaign results, aligning pacing and actuals to projections, tracking opportunities and misses to ensure business alignment and growth.
- Cross-Functional Collaboration: Influence creative, research, analysis, and project management teams to ensure the campaign vision aligns with the strategic approach.
- Stakeholder Engagement: Collaborate with stakeholders across RVO Health, Optum, and UnitedHealthcare to align on member marketing strategy, goals, materials and audience approaches.
- Email Campaign Proficiency: Demonstrate expertise in email campaign testing, learning, and robust analysis skills.
- Messaging and Positioning: Craft compelling clinical and technical messaging to emphasize product value and establish differentiation from competitors.
- Content Development: Create diverse marketing materials, including emails, toolkits, websites, presentations, and digital content tailored for top and mid-funnel audiences.
- Data-Driven Marketing: Utilize data, insights and tools to research, develop, execute, measure and report on campaign performance, applying key learnings to inform future planning
What We’re Looking For
- Required: Bachelor’s Degree or equivalent experience
- 3+ years of experience in consumer marketing, specifically must have experience in a clinical marketing business
- Ability to manage multiple projects and deliverables simultaneously, as the accountable enrollment strategy owner
- Expertise with top of and mid funnel marketing in traditional and digital marketing channels
- Ability to work in a highly matrixed organization for cross-functional collaboration: Partner with sales, product, clinical, and legal teams to ensure alignment and support business objectives.
- Strong experience in data/analytics, ie Microsoft Excel, Amplitude, Looker, Google Analytics and leveraging data for testing and segmentation:
- Strong understanding of the health marketing/advertising landscape or or another highly regulated industry
- Excellent written and verbal communications skills
- Creative and strategic thinking skills
- Strong project management and organizational skills
- Team player
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $75,000 - $80,000
*Note actual salary is based on geographic location, qualifications and experience - Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Ready to apply?
Apply to RVO Health
Senior Staff Data Scientist, Borrow
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Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
The Borrow Data Science team is seeking a Senior Staff Data Scientist who will help support growth in our Home Loans business by improving SoFi’s ability to execute with data. This is an exciting role for someone to leverage their analytical skills to create robust reporting, identify growth opportunities and insights, and build ML models using Snowflake, Airflow, dbt, and Sagemaker.
As a Senior Staff Data Scientist, you will serve as a data leader, balancing urgent requests, and delivering high quality projects to key stakeholders, through a clear and repeatable data informed approach. You will be a technical leader, helping the team build reliable, efficient, and scalable data foundations. You will create a culture of strong technical ownership, documenting your approach and ideas to socialize, resulting in strategies that have a wide impact within the organization. You will perform analytical deep-dives to proactively identify most impactful opportunities, and inform future experimentation design and product roadmaps.
In this role, you'll use your expertise in data analysis, statistical modeling, and machine learning to uncover insights that will directly influence product strategy and revenue growth. This role demands a strong technical foundation (SQL, Python/R, Tableau, Statistics), a deep understanding of business metrics, A/B testing, causal inference analysis, and exceptional collaboration skills.
Additionally, you are expected to work cross-functionally, including: engineering, product managers, lifecycle marketing, data science, design, operations, finance, risk, legal, compliance, and executive teams to set business objectives, define product strategy, prioritize features, and execute on them.
What you’ll do:
-
Identify high impact business opportunities to help members achieve their financial goals
-
Mentor and guide data scientists in the team by promoting best practices, strong technical decisions, coding standards, and thorough documentation.
-
Develop and apply machine learning models to solve business problems
-
Evaluate and interpret the results of data analysis
-
Build strong relationships with stakeholders and present insights on a regular cadence communicating findings to both technical and non-technical stakeholders.
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Design and implement data collection. Build data pipelines to deploy production level datasets.
-
Collaborate with cross-functional teams and business leaders to understand needs and offer data-driven solutions
-
Act as a technical leader by mentoring and supporting the growth of less experienced team members.
What you’ll need:
-
Masters’ or above in quantitative areas: Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field
-
10+ years of relevant experience leveraging data-driven analysis to influence key decisions, preferably in a Tech or Finance company
-
Proven track record of being able to work independently, and proactively engaging with business stakeholders with minimal direction and drive measurable business impact.
-
Experience with using Airflow and DBT to build Data Pipelines in Snowflake
-
Strong programming skills in SQL and Python
-
Experience with building data visualizations with Tableau, Looker or other BI tools
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Knowledge of varied ML algorithms, applicability to different business problems, and experience in deploying ML models at scale in production with monitoring metrics.
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Ability to work in a dynamic, cross-functional environment, with a strong attention to detail;
-
Effective communication and presentation skills and ability to explain complex analyses in simple terms to business leaders;
-
Strong relationship building and collaborative skills;
-
Exceptional problem-solving
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Ready to apply?
Apply to SoFi
Senior Data Engineer
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WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
BASE SALARY: $150,000 to $190,000 per year, paid semi-monthly
MUST HAVE:
- 5+ years of experience in data engineering within fast-paced, cloud-native environments
- Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
- Experience building and managing scalable ETL pipelines and data lake infrastructure
- Familiarity with distributed systems, Spark, and data quality best practices
- Strong cross-functional collaboration skills to support BI, analytics, and engineering teams
EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.
YOUR ROLE
Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.
OUTCOMES
- Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
- Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
- Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
- Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
- Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
- Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
- Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture
COMPETENCIES
- Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
- Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
- Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
- Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
- Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
- Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Ready to apply?
Apply to Launch Potato
Lead Data Engineer
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WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
BASE SALARY: $150,000 to $190,000 per year, paid semi-monthly
MUST HAVE:
- 5+ years of experience in data engineering within fast-paced, cloud-native environments
- Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
- Experience building and managing scalable ETL pipelines and data lake infrastructure
- Familiarity with distributed systems, Spark, and data quality best practices
- Strong cross-functional collaboration skills to support BI, analytics, and engineering teams
EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.
YOUR ROLE
Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.
OUTCOMES
- Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
- Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
- Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
- Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
- Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
- Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
- Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture
COMPETENCIES
- Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
- Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
- Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
- Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
- Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
- Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Ready to apply?
Apply to Launch Potato
Product Performance Marketing Manager - Real Appeal
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AT A GLANCE
As a Product Performance Marketing Manager at RVO Health, you’ll be at the forefront of a mission-driven team, owning the high-impact strategy to ensure we hit our goals for Real Appeal, a behavior change weight loss program. In this role, you are the bridge between the new members enrolling in the program and our business and financial goals. You’ll have the autonomy to test, iterate, and scale your campaigns within a role that requires a blend of data proficiency and marketing expertise to drive product adoption and business growth. You won't just be managing channels; you will collaborate with cross-functional leaders to identify white space for revenue and pioneer new ways to tell our story in a regulated, fast-paced environment. We are looking for a member marketing trailblazer with a passion for testing, segmenting and analyzing results to drive increased enrollments in a competitive market. This role combines a creative spirit with a keen eye for detail, process, and analytics to translate data-driven insights into tangible marketing strategies for the business.
Where You'll Be
To prioritize togethernes, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 1101 Red Ventures Dr Fort Mill, SC 29707
What You’ll Do
- Marketing Strategy Development: Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement through strategic briefs, presentations, and plans for end-to-end campaign execution, readout, and collaboration with partners.
- Campaign Management: Own multi-channel, top and mid-funnel enrollment-driving marketing campaigns while maintaining brand standards, ensuring compliance with regulations, and managing the approval process for all marketing materials.
- Budget Management and Projection: Own and share campaign results, aligning pacing and actuals to projections, tracking opportunities and misses to ensure business alignment and growth.
- Cross-Functional Collaboration: Influence creative, research, analysis, and project management teams to ensure the campaign vision aligns with the strategic approach.
- Stakeholder Engagement: Collaborate with stakeholders across RVO Health, Optum, and UnitedHealthcare to align on member marketing strategy, goals, materials and audience approaches.
- Email Campaign Proficiency: Demonstrate expertise in email campaign testing, learning, and robust analysis skills.
- Messaging and Positioning: Craft compelling messaging to emphasize product value and establish differentiation from competitors.
- Content Development: Create diverse marketing materials, including emails, toolkits, websites, presentations, and digital content tailored for top and mid-funnel audiences.
- Data-Driven Performance Marketing: Utilize data, insights and tools to research, develop, execute, measure and report on campaign performance, applying key learnings to inform future planning
What We’re Looking For
- Required: Bachelor’s Degree or equivalent experience
- 3+ years of experience in consumer marketing, specifically must have extensive experience marketing analytics and comfortable being hands-on with data.
- Expertise in A/B testing: strategizing a testing plan, building the test, deploying, analyzing results, determining statistical significance, understanding the why of the results, and then critical thinking to understand what is the next best action based on the results and what to test next.
- Strong experience in data/analytics, ie Microsoft Excel, Looker, Google Analytics and leveraging data for testing and segmentation
- Ability to manage multiple projects and deliverables simultaneously, as the accountable enrollment strategy owner
- Expertise with top of and mid funnel marketing in traditional and digital marketing channels
- Ability to work in a highly matrixed organization for cross-functional collaboration: Partner with creative, product, and legal teams to ensure alignment and support business objectives.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $75,000 - $80,000
*Note actual salary is based on geographic location, qualifications and experience - Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Ready to apply?
Apply to RVO HealthProduct Performance Marketing Manager - Real Appeal
Share this job
AT A GLANCE
As a Product Performance Marketing Manager at RVO Health, you’ll be at the forefront of a mission-driven team, owning the high-impact strategy to ensure we hit our goals for Real Appeal, a behavior change weight loss program. In this role, you are the bridge between the new members enrolling in the program and our business and financial goals. You’ll have the autonomy to test, iterate, and scale your campaigns within a role that requires a blend of data proficiency and marketing expertise to drive product adoption and business growth. You won't just be managing channels; you will collaborate with cross-functional leaders to identify white space for revenue and pioneer new ways to tell our story in a regulated, fast-paced environment. We are looking for a member marketing trailblazer with a passion for testing, segmenting and analyzing results to drive increased enrollments in a competitive market. This role combines a creative spirit with a keen eye for detail, process, and analytics to translate data-driven insights into tangible marketing strategies for the business.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 11000 Optum Cir Eden Prairie, MN 55344
What You’ll Do
- Marketing Strategy Development: Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement through strategic briefs, presentations, and plans for end-to-end campaign execution, readout, and collaboration with partners.
- Campaign Management: Own multi-channel, top and mid-funnel enrollment-driving marketing campaigns while maintaining brand standards, ensuring compliance with regulations, and managing the approval process for all marketing materials.
- Budget Management and Projection: Own and share campaign results, aligning pacing and actuals to projections, tracking opportunities and misses to ensure business alignment and growth.
- Cross-Functional Collaboration: Influence creative, research, analysis, and project management teams to ensure the campaign vision aligns with the strategic approach.
- Stakeholder Engagement: Collaborate with stakeholders across RVO Health, Optum, and UnitedHealthcare to align on member marketing strategy, goals, materials and audience approaches.
- Email Campaign Proficiency: Demonstrate expertise in email campaign testing, learning, and robust analysis skills.
- Messaging and Positioning: Craft compelling messaging to emphasize product value and establish differentiation from competitors.
- Content Development: Create diverse marketing materials, including emails, toolkits, websites, presentations, and digital content tailored for top and mid-funnel audiences.
- Data-Driven Performance Marketing: Utilize data, insights and tools to research, develop, execute, measure and report on campaign performance, applying key learnings to inform future planning
What We’re Looking For
- Required: Bachelor’s Degree or equivalent experience
- 3+ years of experience in consumer marketing, specifically must have extensive experience marketing analytics and comfortable being hands-on with data.
- Expertise in A/B testing: strategizing a testing plan, building the test, deploying, analyzing results, determining statistical significance, understanding the why of the results, and then critical thinking to understand what is the next best action based on the results and what to test next.
- Strong experience in data/analytics, ie Microsoft Excel, Looker, Google Analytics and leveraging data for testing and segmentation
- Ability to manage multiple projects and deliverables simultaneously, as the accountable enrollment strategy owner
- Expertise with top of and mid funnel marketing in traditional and digital marketing channels
- Ability to work in a highly matrixed organization for cross-functional collaboration: Partner with creative, product, and legal teams to ensure alignment and support business objectives.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $75,000 - $80,000
*Note actual salary is based on geographic location, qualifications and experience - Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Ready to apply?
Apply to RVO Health
Director of Paid Social | Home
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This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.
This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.
Our RV Home vertical is looking for an analytical, innovative paid media leader to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications and entertainment industry. This role will oversee Paid Social strategy, execution, and KPI attainment, as well as management and development of a team of analysts.
Curious how Home fits into Red Ventures? Click here.
What You’ll Do
- Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid social and expansion into additional channels where impact is demonstrated.
- Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
- Lead team of analysts responsible for planning, implementation, monitoring, analyzing, and optimizing campaign performance across paid platforms, internal reporting tools, and visualization dashboards.
- Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems.
- Develop and implement experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs.
- Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders.
- Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality.
- Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences.
What We’re Looking For
- Demonstrated experience (6-10 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with deep experience in Paid Social.
- A proven leader and developer of talent with a track record of driving strong performance and growth through a team.
- Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
- Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
- Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly.
- Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
- Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
- Total Cash Compensation Range: $140,000 – $190,000 per year
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.
For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!
Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice
Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.
Ready to apply?
Apply to Red Ventures
Director of Paid Social | Home
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*This role requires a hybrid schedule and will be based in our New York, NY Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.
*This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.
Our RV Home vertical is looking for an analytical, innovative paid media leader to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications and entertainment industry. This role will oversee Paid Social strategy, execution, and KPI attainment, as well as management and development of a team of analysts.
What You’ll Do
- Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid social and expansion into additional channels where impact is demonstrated.
- Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
- Lead team of analysts responsible for planning, implementation, monitoring, analyzing, and optimizing campaign performance across paid platforms, internal reporting tools, and visualization dashboards.
- Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems.
- Develop and implement experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs.
- Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders.
- Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality.
- Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences.
What We’re Looking For
- Demonstrated experience (6-10 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with deep experience in Paid Social.
- A proven leader and developer of talent with a track record of driving strong performance and growth through a team.
- Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
- Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
- Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly.
- Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
- Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
- Total Cash Compensation Range: $175,000 – $240,625 per year
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.
For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!
Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice
Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.
Ready to apply?
Apply to Red Ventures
Director of Paid Social | Home
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*This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.
*Remote candidates will be required to travel to our Charlotte, NC HQ 1x month in order to build the team and collaborate with the rest of the Home cohort.
Our RV Home vertical is looking for an analytical, innovative paid media leader to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications and entertainment industry. This role will oversee Paid Social strategy, execution, and KPI attainment, as well as management and development of a team of analysts.
What You’ll Do
- Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid social and expansion into additional channels where impact is demonstrated.
- Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
- Lead team of analysts responsible for planning, implementation, monitoring, analyzing, and optimizing campaign performance across paid platforms, internal reporting tools, and visualization dashboards.
- Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems.
- Develop and implement experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs.
- Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders.
- Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality.
- Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences.
What We’re Looking For
- Demonstrated experience (6-10 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with deep experience in Paid Social.
- A proven leader and developer of talent with a track record of driving strong performance and growth through a team.
- Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
- Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
- Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly.
- Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
- Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
- Total Cash Compensation Range: $175,000 – $210,000 per year
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.
For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!
Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice
Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.
Ready to apply?
Apply to Red Ventures
Director of Agentic Digital Operations | Growth & Transformation
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This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.
This role requires a hybrid schedule and will be based in our South Charlotte, NC or New York, NY office (Tuesday through Thursday) and optional remote days on Mondays and Fridays each week.
Our RV Growth and Transformation team is seeking a Director of Agentic Digital Operations to serve as a strategic operator and transformation leader at the intersection of AI, digital experience, and business operations.
In this role, you’ll work with RV senior leaders and partner with Fortune 500 clients to drive growth across their digital experiences while designing and deploying AI-powered (agentic) systems that enable broader business transformation.
You will own the overall strategy development, system and workflow design, roadmap definition, enablement, and ongoing operation of client partnerships. You will operate across cross-functional groups (including agentic workforce, data science / AI, compliance, creative, and engineering), with the ability to think at the enterprise level while working deeply in systems, data, and execution.
Travel to partner locations is an expected component of this role to support relationship management and business objectives.
What You'll Do:
- Operate as an owner across the full lifecycle, from strategy formation to system design, deployment, and operational execution, defining vision, pressure-testing with data, and delivering measurable business outcomes.
- Translate strategic objectives into scalable, production-grade workflows and system designs, including:
- Multi-step, event-driven processes
- API integrations across internal and third-party systems
- AI-powered decisioning (e.g., routing, scoring, prioritization)
- Architect and deploy agentic workflows that combine:
- LLM-powered reasoning (e.g., OpenAI, Anthropic)
- Retrieval systems (structured and unstructured data, RAG)
- Tool execution via APIs (e.g., CRM updates, content generation, customer interactions)
- Identify and deploy AI-native workflows across the workstreams, embedding them into our joint operations complying with industry and client specific regulations. Improving our speed to market, client revenue growth, insight generation and efficiency.
- Define and manage quantifiable KPIs, tying them to P&L outcomes to build business cases for new initiatives and strategies.
- Establish and iterate on evaluation and monitoring frameworks for AI systems, including:
- Accuracy and task success rates
- Latency and cost optimization (LLM/API usage)
- Reliability, fallback logic, and observability
- Leverage data to understand user behavior and system performance, using SQL, BI tools, and/or Python to uncover insights and inform both strategy and system improvements.
- Operate with agility—continuously pivoting and refining systems and strategies as new data, model capabilities, and business needs emerge.
- Shape narratives and own key communication channels with senior leaders, translating complex system performance and data into clear business insights and strategic recommendations.
- Build strong, trust-based relationships with client stakeholders by understanding their goals and clearly communicating system designs, roadmaps, and performance outcomes.
- Support RVGT’s broader business development efforts by identifying opportunities to expand and deepen client engagements through AI-driven transformation.
What We're Looking For:
- 7+ years of experience in digital operations, product, analytics, or technical strategy roles, with a strong track record of driving measurable business outcomes. Financial services experience preferred.
- Demonstrated experience designing and deploying AI-powered or automated workflows in production environments, including systems that:
- Make decisions (not just trigger actions)
- Integrate multiple data sources and APIs
- Execute multi-step processes across tools and platforms
- Proven track record of leading large-scale technology and/or operational initiatives, from concept through deployment and optimization.
- Strong understanding of agentic systems and modern AI architectures, including:
- LLM integrations (e.g., OpenAI, Anthropic)
- Retrieval-augmented generation (RAG)
- Experience working with API-driven systems and cross-platform integrations, in close partnership with engineering teams.
- Ability to translate ambiguous business problems into structured, scalable system designs and workflows.
- Strong analytical capabilities, including experience:
- Querying data with SQL
- Building visualizations in BI tools (Looker, Tableau, Power BI)
- Using data to drive decision-making and system optimization
- Python experience is a plus
- Deep experience defining and managing KPIs tied to business performance, including acquisition, engagement, retention, and revenue outcomes.
- Proven ability to operate in ambiguous, fast-paced environments, creating structure and driving execution.
Show Us Your Work
We care about what you’ve built. In your application, please share GitHub repos, demos, writeups, or anything that shows your approach to AI-native development. Side projects, open-source contributions, and technical blog posts all count.
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
- Total Cash Compensation Range: $122,000 - 183,000 + bonus + potential equity
*New York City Total Cash Compensation Range: $152,000 - 228,000 + bonus + potential equity
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.
For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!
#LI-HYBRID
Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice
Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.
Ready to apply?
Apply to Red Ventures
Paid Media Analyst
Share this job
This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.
This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.
We’re looking for an analytical, innovative paid media talent to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications industry. This role will focus on launching new campaigns, optimizing performance to drive customer growth, and communicating the performance story with our partners.
Curious how Home fits into Red Ventures? Click here.
What You’ll Do
- Own and optimize paid media campaigns to drive customer acquisition at scale.
- Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve efficiency and grow customer acquisition.
- Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
- Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners.
- Leverage analytical tools such as SQL, Tableau, Python, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
- Continuously iterate through experimentation, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
- Collaborate cross-functionally with creative, engineering, and customer experience teams to optimize the end-to-end user journey—from impression to conversion.
- Maintain and grow best-in-class paid media practices, staying current on product innovations and new strategies by building relationships with vendors.
What We’re Looking For
- Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
- Curiosity demonstrated through experience proactively pressure-testing best practices via structured experimentation, translating test insights into strategic roadmaps.
- Advanced excel skills and preferably SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
- Prefer demonstrated experience (1-3 years) executing paid media strategy and performance for high-volume or complex acquisition programs.
- Experience navigating attribution, incrementality, and measurement bias, while maintaining execution and optimization velocity.
- Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
- Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
- Total Cash Compensation Range: $80,000 – $100,000 per year
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.
For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!
Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice
Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.
Ready to apply?
Apply to Red Ventures
Revenue Operations Analyst II
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Role Overview
The Revenue Operations Analyst II is the analytics engine behind AvidXchange's go-to-market organization. This role owns the design, development, and maintenance of Sales and Marketing dashboards and reporting by translating complex data into compelling visual narratives that help leaders make faster, better decisions. You already speak the language of Sales and Marketing KPIs fluently, you bring a strong QA discipline and meticulous documentation habits, and you know that trust in the data is the foundation everything else is built on. You will partner closely with RevOps Partners, Sales, Marketing, and executive leadership to stay ahead of evolving business needs and you're actively exploring how AI is transforming analytics to push the boundaries of what our data can tell us.
What you'll do:
Dashboard & Reporting Ownership
• Own the end-to-end design, development, and maintenance of all Sales and Marketing dashboards across BI platforms serving as the single point of accountability for GTM analytics delivery
• Build and optimize complex data models, calculated fields, and cross-source joins powering GTM reporting — ensuring scalability as data volumes and business complexity grow
• Support executive-ready reporting for Board meetings, operating reviews by distilling complexity into clear strategic narratives
Insights & Business Partnership
• Partner with RevOps Partners, Sales, and Marketing leadership to translate business questions into precise reporting requirements — ensuring dashboards drive decisions, not just display data
• Track and report on the full revenue funnel — from lead creation and MQL/SQL conversion through opportunity stages to closed won — identifying where volume, velocity, or conversion breaks down
• Support the recurring forecast cadence by maintaining accurate pipeline reporting, sales activity metrics, and providing data that helps sales leadership pressure-test and validate the number
• Deliver ad hoc analysis in response to strategic business questions — campaign performance, product launches, segment deep dives, or anything else the GTM team needs to move faster with better data
• Proactively monitor data freshness and pipeline integrity, surfacing issues and forward-looking recommendations before stakeholders ask
QA, Documentation & Data Governance
• Build and maintain a rigorous QA process including automated validation checks, data reconciliation protocols, and regression testing before anything reaches a stakeholder
• Develop and maintain comprehensive documentation for all reporting assets — data dictionaries, calculation logic, source-to-dashboard lineage, and refresh schedules
• Partner with Revenue Systems and Data Engineering to define data architecture requirements and advocate for upstream data quality from Salesforce, marketing automation, and other GTM sources
AI & Innovation
• Champion adoption of AI-powered analytics tools — AI-assisted data exploration, automated insight generation, natural language querying — to accelerate how the GTM org discovers and acts on insights
• Evaluate, pilot, and integrate emerging BI and AI capabilities to enhance visualization quality, automate repetitive tasks, and surface patterns traditional analysis might miss
Who you are:
• 4–7 years in analytics, business intelligence, or data visualization within a B2B SaaS or high-growth environment
• Fluency in Sales and Marketing KPIs — pipeline coverage, win rates, deal velocity, CAC, LTV, MQL-to-SQL conversion, attribution, and funnel mechanics
• Advanced proficiency in at least one major BI platform (Power BI, Tableau, or Looker) with demonstrated ability to build complex, production-grade dashboards from scratch
• Strong SQL skills: complex queries, data modeling, and troubleshooting across multiple source systems
• Deep understanding of Salesforce data architecture and experience building analytics on top of CRM data
• Strong QA discipline with experience building validation frameworks and reconciliation checks to ensure data accuracy at scale
• Meticulous documentation habits — data dictionaries, calculation logic, and source lineage are non-negotiable parts of your build process
• Thrives in a fast-paced, dynamic environment — able to manage competing priorities and deliver high-quality work on tight timelines
• Excellent communication skills: can explain technical concepts to non-technical stakeholders and translate vague business questions into precise analytical requirements
Preferred
• Experience integrating data from marketing automation platforms (Marketo, HubSpot, Pardot) into unified reporting views
• Advanced Excel/Google Sheets proficiency for ad hoc analysis
• Active engagement with AI analytics tools — AI copilots, automated insight engines, natural language BI, predictive analytics
• Bachelor's degree in Analytics, Data Science, Information Systems, Business, or related field; advanced degree or BI certifications a plus
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
Who you are:
- A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
- Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
- Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
- 18 days PTO*
- 11 Holidays (8 company recognized & 3 floating holidays)
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive Healthcare
- High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
- 100% AvidXchange paid Dental Base Plan Coverage
- 100% AvidXchange paid Life Insurance
- 100% AvidXchange paid Long-Term Disability
- 100% AvidXchange paid Short-Term Disability
- Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
- Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
- 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
- Parental Leave: 8 weeks 100% paid by AvidXchange**
- Discounts on Pet, Home, and Auto insurance
- WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
- Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
- Onsite gym fitness center, yoga studio, and basketball court
- Tuition Reimbursement up to the federal maximum of $5,250***
- Hybrid Workplace Flexibility
- Free parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Must be full-time for at least 3 months
***Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
Ready to apply?
Apply to AvidXchange, Inc.
Associate Director, Paid Media
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AT A GLANCE
RVO Health is seeking a dynamic and highly experienced Associate Director, Paid Media to lead and develop performance marketing strategies for a dedicated pod of health media websites, including Healthline.com and Healthgrades.com.
In this role, you will lead a specialized team of managers and analysts, owning the full-funnel performance strategy for your business unit. You will be responsible for translating high-level business objectives into actionable media tactics, fostering a culture of mentorship, and driving profitable customer acquisition through rigorous, data-driven optimization.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
1101 Red Ventures Dr Fort Mill, SC 29707
What You’ll Do
Leadership & People Development
- Lead, mentor, and develop a high-performing pod of managers and analysts, fostering a culture of continuous improvement, psychological safety, and professional growth.
- Establish clear roles and feedback loops within your team to ensure alignment, transparency, and consistent delivery against marketing goals.
- Be a "player-coach": While leading strategy, you are willing to roll up your sleeves to train team members on-platform and pitch in on execution when needed.
- Foster a culture of high performance and professional development both within your pod and across the broader marketing function.
Strategy & Channel Management
- Own and evolve the pod-specific media strategy, aligning your team’s execution with broader business objectives, P&L outcomes, and acquisition targets.
- Oversee day-to-day execution of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video), ensuring spend is efficient and hits KPI targets.
- Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, and bidding strategies to scale new opportunities within your business unit.
- Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios and incremental profitability.
Analytics & Cross-Functional Collaboration
- Act as a key liaison to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance to ensure paid media insights inform the broader business.
- Collaborate cross-functionally with lifecycle and site experience teams to improve yield and optimize the entire customer journey beyond the initial click.
- Partner with Finance on pod-specific forecasting, budgeting, and performance reporting to ensure fiscal responsibility and growth.
What We’re Looking For
- 5+ years of progressive experience in performance marketing or paid media, with a proven track record of meeting or exceeding ROI-based goals.
- Demonstrated experience leading and developing direct reports (managers and/or analysts).
- Proven experience managing large-scale media budgets (e.g., $10M+ annually) with high attention to detail.
- Deep hands-on-keyboard expertise in performance platforms such as Google Ads, Meta Ads Manager, Taboola, or various DSPs.
- A data-driven mindset with proficiency in data analysis and visualization tools (e.g., advanced Excel, SQL, Tableau, Looker, or similar BI tools).
- Excellent communication skills, with the ability to translate complex media data into actionable insights for stakeholders across executive, technical, and creative functions.
- A self-starter who thrives in a fast-paced environment and possesses the flexibility to adapt to evolving business needs.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $101,250 - $130,000*
*Note actual salary is based on geographic location, qualifications and experience - Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Ready to apply?
Apply to RVO HealthAssociate Director, Paid Media
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AT A GLANCE
RVO Health is seeking a dynamic and highly experienced Associate Director, Paid Media to lead and develop performance marketing strategies for a dedicated pod of health media websites, including Healthline.com and Healthgrades.com.
In this role, you will lead a specialized team of managers and analysts, owning the full-funnel performance strategy for your business unit. You will be responsible for translating high-level business objectives into actionable media tactics, fostering a culture of mentorship, and driving profitable customer acquisition through rigorous, data-driven optimization.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
250 Park Avenue South, 6th FL New York, NY 10003
What You’ll Do
Leadership & People Development
- Lead, mentor, and develop a high-performing pod of managers and analysts, fostering a culture of continuous improvement, psychological safety, and professional growth.
- Establish clear roles and feedback loops within your team to ensure alignment, transparency, and consistent delivery against marketing goals.
- Be a "player-coach": While leading strategy, you are willing to roll up your sleeves to train team members on-platform and pitch in on execution when needed.
- Foster a culture of high performance and professional development both within your pod and across the broader marketing function.
Strategy & Channel Management
- Own and evolve the pod-specific media strategy, aligning your team’s execution with broader business objectives, P&L outcomes, and acquisition targets.
- Oversee day-to-day execution of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video), ensuring spend is efficient and hits KPI targets.
- Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, and bidding strategies to scale new opportunities within your business unit.
- Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios and incremental profitability.
Analytics & Cross-Functional Collaboration
- Act as a key liaison to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance to ensure paid media insights inform the broader business.
- Collaborate cross-functionally with lifecycle and site experience teams to improve yield and optimize the entire customer journey beyond the initial click.
- Partner with Finance on pod-specific forecasting, budgeting, and performance reporting to ensure fiscal responsibility and growth.
What We’re Looking For
- 5+ years of progressive experience in performance marketing or paid media, with a proven track record of meeting or exceeding ROI-based goals.
- Demonstrated experience leading and developing direct reports (managers and/or analysts).
- Proven experience managing large-scale media budgets (e.g., $10M+ annually) with high attention to detail.
- Deep hands-on-keyboard expertise in performance platforms such as Google Ads, Meta Ads Manager, Taboola, or various DSPs.
- A data-driven mindset with proficiency in data analysis and visualization tools (e.g., advanced Excel, SQL, Tableau, Looker, or similar BI tools).
- Excellent communication skills, with the ability to translate complex media data into actionable insights for stakeholders across executive, technical, and creative functions.
- A self-starter who thrives in a fast-paced environment and possesses the flexibility to adapt to evolving business needs.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $116,437 - $155,000*
*Note actual salary is based on geographic location, qualifications and experience - Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Ready to apply?
Apply to RVO Health