ABOUT THE ROLE: 

As a Senior Performance Marketing Manager at Tide, you will play a key role in driving the growth of our UK market. Working closely with the Performance Marketing Lead, you will support the acquisition roadmap for our core Business Current Account while also spearheading marketing initiatives for our high-growth verticals, including Wealth Services and Insurance.

This is a versatile, cross-functional role that offers a holistic view of the business. You will collaborate with channel specialists, analytics teams, and commercial stakeholders to ensure we hit our core KPIs. We are looking for a data-driven professional who can not only support existing plans but also identify and execute their own growth initiatives to bring scale and efficiency to our marketing efforts

SOME OF THE THINGS YOU'LL BE DOING:

• Growth Execution: Partner with the Performance Marketing Lead and channel owners (Paid Search, Social, Affiliates, CRM, etc.) to deliver the UK acquisition roadmap.
• Product Expansion: Lead performance marketing activities for Wealth Services, Insurance, Admin Services and others, ensuring these products are integrated into our broader growth strategy.
• Data & Analysis: Own performance analysis and reporting. You will use data to draw actionable conclusions, optimize campaigns, and define next steps for the team.
• Forecasting: Support the planning process by building data-driven forecasts that help the business understand performance trends and scaling opportunities.
• Operational Excellence: Manage day-to-day operational tasks, including website and offer updates, to ensure all marketing communications remain compliant with regulatory requirements and market changes.
• Stakeholder Management: Act as a key point of contact for stakeholders across Product, Engineering, and Commercial teams. You will be expected to clearly communicate objectives and secure buy-in for new projects through data-backed evidence.
• One Team Collaboration: Support the wider Member Accession Marketing (MAM) department by translating strategic ideas into clear, executable briefs for channel managers.

WHAT WE ARE LOOKING FOR:

• Professional Background & Channel Expertise - 5+ years of hands-on experience in performance marketing. You should have deep expertise in at least one (ideally two) of the following areas: Paid Search, Paid Social, Affiliates, CRM, SEO, Programmatic, Offline channels e.g. Direct Mail, Print, TV
• Technical Proficiency - proven experience using tools to manage, execute, and monitor the results of performance channels, such as: Google Ads and SA360, Appsflyer, Impact Radius, Contentful, Salesforce Marketing Cloud, Figma 
• Data-Driven Mindset - you are naturally Data Driven and highly analytical. You have strong experience using BI tools (such as Looker) to extract insights, build performance forecasts, and define clear next steps based on rigorous analysis.
• Stakeholder Management & One Team Approach - a clear and concise communicator who can align different teams toward a common goal. You are comfortable working as One Team with stakeholders across Product, Engineering, and Commercial departments to secure buy-in for new initiatives through data-backed logic.
• Autonomy & Execution - you are expected to execute quickly with limited guidance. You have a track record of project managing small working groups independently and maintaining excellence level standards for every task, from high-level strategy to operational updates.
• Member First Focus - you always put the Member First. You have the ability to understand the small business landscape and translate member needs into effective, compliant marketing messaging that drives value for both the user and Tide.

WHAT YOU’LL GET IN RETURN:

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get:

• 25 days paid annual leave

• 3 paid days off for volunteering or L&D activities

• Extended maternity and paternity leave covered by the company

• Personal L&D budget 

• Additional health & dental insurance

• Mental well-being platform

• Fully covered Multisports card

• Food vouchers

• Snacks, light food, and drinks in the office

• WFH equipment allowance

• Flexible working from home

• Sabbatical Leave

• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

We are looking for a top-level CRM Leader to join us as the Director of Customer Engagement. This individual will bring forward-thinking ideas, knowledge, and practices to add significant value to our business. The role is crucial as we aim to enhance our customer interactions and loyalty, ensuring we remain ahead of industry trends and continue to meet the evolving needs of our clients.

The Director of Customer Engagement will be instrumental in driving our CRM strategies, optimizing customer experiences, and leading a dedicated team of over 100 professionals. This position is essential for sustaining our growth momentum and achieving our ambitious goals.

Location: on-site in Spain, Poland, Portugal, or Bulgaria.

Key Responsibilities:

• Develop and implement comprehensive customer engagement strategies to enhance customer loyalty and retention.
• Align engagement initiatives with overall business objectives and marketing strategies.
• Oversee the day-to-day operations of customer engagement activities, ensuring data integrity and system efficiency.
• Lead the selection, implementation, and optimization of engagement tools and technologies.
• Ensure the CRM system provides an effective sales funnel.
• Manage customer registration, retention, activation, reactivation, and other CRM strategies.
• Design and execute targeted marketing campaigns to drive customer engagement and satisfaction.
• Develop personalized communication strategies to enhance the customer experience.
• Oversee top-line management of customer acquisition strategies.
• Plan and manage multi-channel marketing campaigns (email, SMS, push notifications, etc.).
• Assist with organizing promotional events to reach prospective customers.
• Analyze customer data to identify trends, insights, and opportunities for growth.
• Track marketing metrics and trends, such as conversion rates and web analytics.
• Create and present regular reports on engagement performance, customer behavior, and campaign effectiveness.
• Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to customer engagement.
• Partner with IT and data teams to ensure seamless integration of engagement systems with other business platforms.
• Manage and mentor a team of customer engagement specialists and analysts.
• Foster a culture of continuous improvement and innovation within the engagement team.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
• 12+ years of experience in the CRM Department.
• 7+ years of experience in iGaming.
• Proven and successful work experience as a Director of CRM, VP of Engagement, or similar role in iGaming.
• Experience in leading teams of 100+ people.
• Solid background in customer acquisition strategies.
• Proficiency in a specific language, if required for the role.
• Knowledge of CRM systems and principles, particularly customer lifecycle touchpoints such as email, SMS, push notifications, and more.
• Technical expertise with CRM and analytical systems.
• Strong analytical and problem-solving skills.
• Exceptional leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau).
• Ability to manage marketing projects end-to-end.
• Customer-oriented attitude with a focus on enhancing the customer experience.
• Fluent English.

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

We are looking for a high-energy, ambitious Marketing Content Strategist to report to the VP of Corporate Marketing. This is an individual contributor role for a "digital-first" storyteller. You will be the architect of our editorial engine, responsible for making MariaDB the most visible and well-positioned database in the era of AI.

If you are a former journalist or a content creator who is obsessed with how LLMs (like ChatGPT, Gemini and Claude) are changing the way people find information, this is your role.

Key Responsibilities

Strategy & Repositioning

• The Narrative Architect: Execute a content strategy that aligns with corporate messaging to reposition MariaDB as the modern, higher-value alternative to MySQL and PostgreSQL.
• LLM & SEO Visibility: Own our visibility in the new search landscape. Working with SEO/GEO agencies or resources, you will optimize content not just for Google, but for LLM (Large Language Model) rankings, ensuring MariaDB is the top recommendation when users ask AI for architectural advice.
• Editorial Calendar: Build and own the global editorial calendar. You will ensure a consistent, high-quality "drumbeat" of content (blogs, articles that keeps MariaDB top-of-mind.

Production & Execution

• Content Factory: Act as the primary editor and a key writer. You will work with internal engineers and external freelancers to ensure we publish regular, high-impact blogs and articles. Work with MariaDB’s copy editor as needed for final polish on content.
• AI Force Multiplier: Use AI writing and research tools as a core part of your workflow to 10x your output. You will be the internal expert on how to use AI to scale our content without losing our unique brand voice.
• Operational Transparency: Establish a clear process for content production, giving the entire organization visibility into what is being published and when.

Position Requirements

• Experience: 3–5 years of professional writing or content marketing experience. A background in journalism, reporting, or professional blogging is highly preferred.
• Writing Excellence: You are a fast, versatile writer. You can take a 30-minute interview with a developer and turn it into a provocative, SEO/LLM-optimized blog post by the end of the day.
• AI Native: You are already using LLMs (ChatGPT, Claude, etc.) to brainstorm, outline, and draft. You see AI as a tool to make you faster and more effective.
• Technical Curiosity: You may not be a database administrator, but you aren't afraid of technical topics. You are eager to learn the nuances of SQL and the database market.

Desired Skills & Experience

• Interpersonal Skills: You are comfortable "interviewing" stakeholders to extract great stories.
• Organizational Pro: You love a good Kanban board or spreadsheet. You keep projects on track and stakeholders informed.
• Competitive Drive: You want to win the "search war" against our competitors and enjoy seeing MariaDB climb the rankings.

Location

• Remote (Canada, USA, Dominican Republic, Bulgaria, UK)

What's in it for you?

Impact the world of technology by pushing the boundaries of technology and business models, working at MariaDB, plc. Be part of a game-changing organization that encourages outside-the-box thinking, values empowerment, and is truly shaping the future of the software industry. 

You’ll be collaborating with high-caliber colleagues around the world, offering unparalleled learning and growth opportunities. We provide a very competitive compensation package, 25 days paid annual leave (plus holidays) and a massive degree of flexibility and freedom, and more.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

How to Apply

If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site.

• At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone.
• MariaDB does not sponsor work visas or relocation.
• MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
• MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.

We’re strengthening our presence across Bulgaria and seeking a Country Manager with proven iGaming or Betting experience to drive our growth strategy in these dynamic markets.

📍 Location: Sofia, Bulgaria

💼 Full-time: iGaming Industry

🌍 Market: Bulgaria

🗣 Languages: Native Bulgarian speaker, fluent in English

What you’ll do

• Own full P&L responsibility and define a clear growth roadmap for Bulgaria.
• Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
• Adapt global brand, product, and acquisition strategies to local market dynamics and player behaviour.
• Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximize growth potential.
• Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty.
• Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics.
• Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.

What we’re looking for

• 2+ years in iGaming or betting. Preferably on the operator side.
• 1+ year in a Country Manager position in iGaming
• Strong commercial mindset: proven record of scaling revenues and building profitable growth strategies.
• Deep understanding of Bulgaria player profiles, competitive landscape, and marketing channels.
• Native Bulgarian speaker, fluent in English outstanding stakeholder management and leadership skills.