ABOUT THE TEAM: 

Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures.

WHAT WE ARE LOOKING FOR:

We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing.

As a CRM Manager you’ll be: 

• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.
• You’ll own the applicant's journey, as well as the campaign strategy and planning process and deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture new applicants to join Tide. 
• Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging.
• Work with analytics and data teams to identify high-conversion segments and personalise communication journeys.
• Use marketing automation platforms (e.g., Salesforce, Braze, Iterable) to build and optimize customer journeys.
• Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.
• Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.
• Stay up to date on CRM and customer acquisition trends, tools, and best practices.
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.
• Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

What makes you a great fit:

• Fluency in English is essential for this role.
• You have c.5-7 yrs of expertise in end-to-end CRM marketing management .
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms. 
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce and an understanding of HTML and CSS.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have experience in segmentation and targeting.
• You have excellent communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge - especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You have A/B and MVT testing experience.
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) .
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style.
• You may have worked in Financial Services, start-ups, finance services or tech space.
• You have a curious nature, good organizational skills and impeccable attention to detail.

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers 
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE TEAM: 

Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures.

WHAT WE ARE LOOKING FOR:

We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing.

As a CRM Manager you’ll be: 

• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.
• You’ll own the applicant's journey, as well as the campaign strategy and planning process and deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture new applicants to join Tide. 
• Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging.
• Work with analytics and data teams to identify high-conversion segments and personalise communication journeys.
• Use marketing automation platforms (e.g., Salesforce, Braze, Iterable) to build and optimize customer journeys.
• Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.
• Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.
• Stay up to date on CRM and customer acquisition trends, tools, and best practices.
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.
• Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

What makes you a great fit:

• Fluency in English is essential for this role.
• You have c.5-7 yrs of expertise in end-to-end CRM marketing management .
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms. 
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce and an understanding of HTML and CSS.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have experience in segmentation and targeting.
• You have excellent communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge - especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You have A/B and MVT testing experience.
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) .
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style.
• You may have worked in Financial Services, start-ups, finance services or tech space.
• You have a curious nature, good organizational skills and impeccable attention to detail.

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Personal L&D budget
• Mental wellbeing platform 
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and co-founder, Tim Shi, an early member of Open AI.

Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.

About the role:

At Cresta, the Voice Platform team is on a mission to transform real-time voice infrastructure and contact center automation through AI-powered backend systems. As a Senior Software Engineer on the Voice Platform team, you’ll be responsible for designing, scaling, and operating the distributed services that power Cresta’s voice ecosystem.
You’ll drive major initiatives in areas such as SIP and WebRTC support, multilingual and translation pipelines, and real-time conversation intelligence. This role requires strong technical leadership, a passion for building reliable distributed systems, and the ability to collaborate across engineering and product teams to bring innovative features into production.

Responsibilities:

• Lead the design and development of scalable, distributed backend microservices in Golang (with some Python for AI-related services).
• Own and evolve voice platform integrations with large-scale enterprise communication and contact center systems.
• Drive initiatives to expand platform capabilities, including bi-directional SIP, WebRTC integrations, multilingual support, advanced transcription, and real-time translation.
• Build systems that power conversation intelligence for both remote and in-person interactions.
• Improve observability, reliability, and self-service troubleshooting across the platform.
• Ensure performance, scalability, and resilience of real-time voice pipelines running in the cloud.
• Collaborate with cross-functional teams (ML, product, solution architects) to design end-to-end solutions for customer deployments.
• Provide technical guidance, mentorship, and best practices to other engineers on the team.

Qualifications We Value:

• Bachelor’s degree in Computer Science or related field.
• 5+ years of experience in backend system development, distributed systems, or cloud infrastructure.
• Expertise in Go (or a similar systems language) with strong API and service design skills.
• Proven experience with scalable architectures using microservices, workflow orchestration, distributed caching, and cloud databases.
• Strong knowledge of Kubernetes, Docker, and modern cloud infrastructure.
• Solid understanding of networking, real-time communication protocols, and cloud security best practices.
• Demonstrated ability to lead complex technical projects from design through production.
• Bonus: experience with voice systems, telephony, or real-time media platforms

Conclusion:

Compensation for this position includes a base salary, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, as well as applicable local pay requirements. We are actively hiring for this role in Romania, the US, and Canada. 

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai

Role Overview

We are seeking a Data Engineer to design, build, and maintain the pipelines and data platforms that power company's next-generation maritime applications. You will work closely with BI Developers, Data Architects, and Product teams to ensure data is collected, transformed, and delivered in a secure, scalable, and efficient manner using Microsoft and Azure technologies. 

Key Responsibilities

• • Design, develop, and maintain data pipelines and ETL/ELT processes using Azure Data Factory, Synapse Pipelines, or Databricks.

  • Build and optimize data lake and data warehouse architectures on the Microsoft Azure platform.

  • Ensure data quality, reliability, and consistency across all systems through validation, monitoring, and governance practices.

  • Collaborate with BI Developers and Analysts to deliver high-performance data models for reporting and analytics.

  • Work with application and integration teams to ingest data from ERP, IoT, APIs, and external sources into the Azure Data Platform.

  • Implement data security and compliance controls, including identity, access management, and data masking, aligned with maritime regulations.

  • Optimize pipeline performance and manage cost-efficiency across Azure resources.

  • Contribute to the automation of deployments using CI/CD, version control, and Infrastructure-as-Code (IaC).

  • Stay updated on Microsoft Azure data ecosystem advancements and propose improvements to company's data architecture.

Skills and Qualifications