About the role
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
Why We're Hiring
We’re looking for a dynamic, culture-driven Marketing Manager to lead brand and growth initiatives across ESCO and GAS Trading Cards, a division of Complex. This role sits at the intersection of music, entertainment, collectibles, and street culture—driving how our brands show up across digital, retail, and real-world experiences.
You’ll own the marketing engine—from social and content to brand launches and experiential moments—while collaborating closely with internal teams, retail partners, and key stakeholders.
What You'll Do
Brand & Campaign Leadership
• Lead the development and execution of brand strategy for ESCO and GAS Trading Cards
• Drive major brand launches, partnerships, and product storytelling
• Ensure consistent voice, positioning, and cultural relevance across all touch points including social, content & digital
• Oversee all social media channels (strategy, content calendar, and execution)
• Manage and evolve brand websites to optimize storytelling and conversion
• Partner with creative teams to produce best-in-class content
Experiential & Cultural Marketing
• Concept and execute experiential activations (events, festivals, retail moments)
• Leverage access to artists, talent, and cultural moments to drive brand heat influencer & affiliate strategy
• Build and manage influencer and affiliate programs
• Identify and activate talent, creators, and partners aligned with brand vision
• Track performance and optimize for reach, engagement, and conversion
Partnership & Cross-Functional Leadership
• Serve as key liaison between Complex and Collection
• Collaborate with product, sales, and licensing teams to align go-to-market strategies retail & account marketing
• Partner with retail accounts to develop and execute co-marketing programs
• Support in-store launches, exclusives, and key retail moments
Who You Are
• 5+ years of experience with multi channel brand marketing, preferably in consumer products, streetwear, collectibles, music, or entertainment
• Licensing background is highly preferred
• Strong understanding of social media, digital marketing, and cultural trends
• Experience managing influencers, partnerships, and campaigns end-to-end
• Proven ability to execute experiential activations and brand launches
• Strong communication skills and ability to work cross-functionally
• Entrepreneurial mindset — comfortable building and scaling in a fast-moving environment
• Bachelor's Degree
