About the role
The Senior Coordinator, Global Marketing Strategy is a member of the Global Marketing Strategy team, and is primarily responsible for assisting in the development and implementation of the MLB global marketing strategy and campaigns. The individual in this role will also be responsible for providing project management support to the broader team.
Responsibilities
- Assists in the development and implementation of the MLB global marketing strategy and related campaigns
- Supports the global marketing team with project management tasks
- Prepares marketing activity reports and metrics for measuring project success
- Identifies local market trends and global research markets consumers, competitors, and market environment based on information from external partners and research tools
- Works closely with the marketing groups within MLB’s four international offices to implement and support MLB brand strategy
- Builds and maintains departmental global marketing calendars
- Tracks marketing campaigns and results
- Works with vendors on the production and execution of marketing initiatives
- Represent global marketing strategy and regional offices at cross department marketing initiative meetings
- In conjunction with Club Marketing, presents opportunities for content creators and regional social media teams to visit MLB ballparks for marketing purposes
- Contributes to improvements to the internal processes to streamline efforts and ensure all timelines and deadlines are met
Qualifications & Skills
- 4 year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience
- Demonstrated experience with data reasoning and analysis
- Demonstrated interest in brand strategy, brand marketing activation
Pay Rate Stipend: $2,700 - $3,150 Bi-weekly
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
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Are you ready to Step Up to the Plate? Apply below!