About the role
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy.
Affiliates are one of the most powerful levers in TikTok Shop - and as Head of Affiliates, you will own this function end-to-end. You will define how we recruit, manage and scale creator relationships across our client portfolio, build the strategies that connect the right creators to the right products at the right moments, and lead a team that delivers measurable GMV impact.
What You Will Do
Enterprise Client Leadership
- Own and lead Somerce's most valuable, complex client relationships at the most senior level
- Build deep partnerships with C-suite and VP-level stakeholders across marketing, e-commerce and commercial functions
- Navigate complex internal structures - across brand teams, regional leads, procurement, legal and finance - with confidence and clarity
- Act as the strategic partner clients turn to when they have a big question, a difficult decision or a new opportunity
- Protect and grow revenue across your portfolio through exceptional delivery and trusted relationships
Strategic Planning & Commercial Growth
- Own the TikTok Shop strategy for your enterprise accounts - market by market, brand by brand
- Build multi-quarter growth plans that integrate paid, affiliate, live commerce and content into a single commercial roadmap
- Identify expansion opportunities within existing accounts: new markets, new product lines, new channels
- Lead global-to-local strategy work - translating brand positioning into TikTok-native approaches that perform across the UK, US and EU
- Partner with senior leadership at Somerce to shape how we approach and retain enterprise accounts
Performance & Commercial Accountability
- Own GMV targets across your portfolio and hold delivery tightly
- Stay across performance daily - understanding variances and driving corrective action before clients need to ask
- Lead QBRs, annual planning sessions and executive-level reviews with confidence and rigour
- Present performance narratives that are clear, honest and commercially grounded - not dressed up
- Forecast accurately and manage client expectations with transparency
Stakeholder & Relationship Management
- Map and manage complex, multi-layered stakeholder relationships within each enterprise account
- Build relationships beyond your day-to-day contacts - into the decision-makers who renew, expand and champion the partnership
- Handle difficult conversations - around performance, scope, budget and strategy - with professionalism and composure
- Represent Somerce at senior client events, agency reviews and industry forums
- Proactively manage renewal and contract expansion cycles, with full commercial awareness
Internal Leadership & Collaboration
- Act as the internal voice of your enterprise clients - ensuring the wider Somerce team understands priorities, pressures and opportunities
- Set the brief for channel leads (paid, affiliates, content, trading) and hold them accountable to delivery
- Escalate and resolve issues quickly, without drama
- Contribute to agency-level thinking on how to structure, resource and grow our enterprise offering
- Mentor Account Directors and senior account team members on enterprise client management
How You'll Work
- High-ownership, low-bureaucracy environment - you will have the autonomy to make decisions and the accountability to live with them
- You are expected to move quickly, think strategically and communicate with clarity at every level
- Enterprise clients require patience, precision and persistence - alongside a relentless focus on results
- This is a role for someone who has done this before at scale and is ready to do it again somewhere that moves faster
Requirements
What We're Looking For
Essential
- Significant experience managing enterprise or global brand relationships at a senior agency or platform level
- Proven track record of retaining and growing accounts with large, complex organisations
- Confidence operating at C-suite and VP level - you are equally comfortable in a board presentation and a working session
- Deep commercial acumen: you understand how large brands make decisions, manage budgets and evaluate agency partnerships
- Experience navigating multi-market, multi-stakeholder client environments
- Strong understanding of e-commerce performance, GMV mechanics and digital trading strategy
- Exceptional communication and presentation skills - written and verbal
Desirable
- Experience with TikTok Shop, social commerce or marketplace channels at an enterprise level
- Background working with global FMCG, beauty or lifestyle brands
- Familiarity with how large brands approach TikTok - internally, through agencies and via platform partnerships
- Experience contributing to or leading enterprise new business pitches
Benefits
Core Benefits
- Highly competitive salary, reflecting the seniority and commercial impact of this role
- Performance-related bonus aligned to portfolio GMV and retention
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours - we care about output, not clock-watching
Growth & Career Development
- A seat at the table as Somerce scales its enterprise offering globally
- Regular performance reviews focused on development and impact
- Direct exposure to some of the world's most recognised consumer brands
- The opportunity to define what enterprise client success looks like at a fast-growing agency
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients - shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You will have genuine influence over our most important client relationships and how we grow them
- If you perform, you'll grow - simple as that