Companies Capgemini FBS - Senior Media Data Analyst (Knowledge in Incrementality Testing + MMM)

About the role

Capgemini

Team Function:

  • The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.
  • The team executes incrementality tests, builds measurement models, and reports on performance.

Role Description:

  • This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders.
  • The ideal candidate in this role will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python.
  • The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of senioriity, from entry-level to C-suite stakeholders.
  • They will be able to clearly communicate actionable insights that will improve marketing efficiency.

Requirements

English Proficiency

  • Minimum Required: Fluent

Other Critical Skills

  • Media Measurement (MMM, causal inference, attribution) - Intermediate
  • Experience in Incrementality Testing
  • Analytics - Advanced

Software / Tool Skills

  • R/python - Advanced
  • SQL - Intermediate
  • PowerBI - Intermediate

Benefits

  1. Competitive salary and performance-based bonuses
  2. Comprehensive benefits package
  3. Career development and training opportunities
  4. Dynamic and inclusive work culture within a globally renowned group
  5. Private Health and Dental Insurance
  6. Pension Plan
  7. Meals tickets
  8. Life Insurance
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