About the role
SSC HR Solutions is a leading provider of outsourcing, recruitment, and HR consultancy services, supporting businesses across KSA, UAE, and Egypt. We partner with HR leaders and decision-makers to deliver scalable, high-impact workforce solutions.
We are in the lookout for a hands-on, performance-driven Senior Marketing Specialist to support our growth across the GCC region.
This role is focused on:
- Lead generation.
- Campaign execution.
- Content creation (including in-house shooting).
- Managing agencies and digital channels.
Key Responsibilities
1. Performance Marketing (Core Requirement)
- Plan and optimize Google Ads campaigns (MUST) with agency.
- Manage campaigns targeting Egypt & GCC markets.
- Track and improve:
- Cost per Lead (CPL).
- Conversion Rates.
- Work closely with sales to ensure lead quality.
2. In-House Content Creation
- Shoot and edit in-house content:
- Office videos.
- Team interviews.
- Employer branding content.
- Support creation of short-form videos (Reels).
- Ensure content reflects credibility and professionalism.
3. Social Media Management
- Manage SSC’s presence on:
- LinkedIn (primary).
- Instagram.
- Facebook.
- Create and schedule content aligned with business goals.
- Focus on quality, authority, and consistency.
4. Agency Management
- Work closely with the social media/creative agency.
- Brief, review, and guide deliverables.
- Ensure all outputs match SSC’s:
- Tone.
- Positioning.
- Quality standards.
5. Website Management
- Manage and update website content.
- Optimize pages for lead generation (forms, CTAs, flow).
- Work on SEO-driven content (blogs, landing pages).
- Coordinate with developers if needed.
6. Content & Thought Leadership
- Support development of:
- LinkedIn content.
- Case studies.
- Blog articles.
- Position SSC as a trusted HR partner in the GCC.
7. Market Focus
- Tailor campaigns and messaging along side social media agency.
- Monitor competitors performance.
- Stay updated on market trends in HR & outsourcing.
Requirements
Requirements
- 3–5 years of experience in Marketing (B2B preferred).
- Strong hands-on experience in Google Ads (MUST).
- Experience in content creation/shooting (basic production skills required).
- Experience managing social media platforms.
- Experience working with external agencies.
- Proficiency in Canva to create and edit marketing materials (social media posts, presentations, basic visuals) while maintaining brand consistency.
- Experience managing or updating websites.
- Strong Arabic & English communication skills.
What We’re Looking For
- A doer, not just a planner.
- Performance-driven (understands numbers, not just content).
- Comfortable being both:
- Strategic.
- Hands-on (shooting, posting, managing).
- Strong sense of quality and brand positioning.
KPIs
- Qualified leads generated.
- Google Ads performance.
- Website conversions.
- Content output & engagement quality.
Nice to Have
- Experience in HR / recruitment / outsourcing.
- Experience targeting GCC markets.
- Basic video editing skills.
Final Note: This role is ideal for someone who wants to own marketing end-to-end — from campaign performance to content creation — and directly play a major role in creating a positive impact when it comes to business growth.