About the Role

An exciting early-stage digital healthcare business preparing for launch in the UK is looking for a highly entrepreneurial and hands-on Head of Marketing to join their team. This is a unique opportunity to take full ownership of the marketing function from day one, working directly with the founders to build and execute the entire go-to-market strategy.

As the sole marketing hire, you will be responsible for creating a scalable customer acquisition and retention engine across paid media, organic growth, brand, website optimisation, and customer lifecycle marketing. This role is ideal for a commercially minded marketer who enjoys both strategic planning and hands-on execution, thrives in a startup environment, and is excited by the challenge of building a brand from the ground up.

Responsibilities

• Own and execute the full marketing strategy across acquisition, conversion, retention, and brand growth.
• Build and manage paid media campaigns across Meta, Google, and other relevant digital channels.
• Develop and implement SEO and emerging AI-search (AEO) strategies to drive organic growth.
• Create and optimise customer acquisition funnels, landing pages, and website conversion journeys.
• Monitor and analyse marketing performance, reporting on key metrics and identifying growth opportunities.
• Collaborate with founders and external partners to establish and evolve the company's brand identity and positioning.
• Manage marketing budgets and allocate spend effectively to maximise ROI.
• Develop customer retention and lifecycle marketing initiatives to improve engagement and lifetime value.
• Ensure all marketing activities comply with relevant industry regulations and platform advertising policies.
• Leverage AI tools and automation where appropriate to improve efficiency and reduce costs.
• Coordinate and manage external freelancers, agencies, or contractors when specialist support is required.
• Stay up to date with industry trends, competitor activity, and emerging marketing technologies.

Requirements

• 3+ years of experience in a full-funnel digital marketing role with end-to-end ownership of marketing outcomes.
• Proven ability to execute across multiple channels, including paid social, paid search, SEO, content, analytics, and website optimisation.
• Experience building and scaling customer acquisition strategies for D2C, e-commerce, healthcare, wellness, telehealth, or similarly regulated industries.
• Strong understanding of Meta and Google advertising platforms and their compliance requirements.
• Demonstrated ability to develop marketing strategy while remaining hands-on with execution.
• Experience working in startup, scale-up, or high-growth environments with limited resources.
• Strong analytical skills and confidence using data to drive decision-making and campaign optimisation.
• Excellent understanding of web analytics, conversion tracking, and marketing performance reporting.
• Strong brand and creative instincts, with the ability to provide direction and feedback on design, messaging, and user experience.
• Comfortable working independently, prioritising effectively, and managing multiple projects simultaneously.
• Proactive, self-motivated, and highly accountable with a strong sense of ownership.
• Experience using AI-powered marketing tools and automation platforms is highly desirable.
• Previous experience marketing within regulated industries such as healthcare, pharmaceuticals, telehealth, financial services, or similar environments is highly advantageous.