Job Summary:

The Senior Manager, New User Promotions will be responsible for developing, executing and tracking new user acquisition strategies and investment to drive user growth. This high-visibility role demands a highly commercial and analytical approach, with a deep understanding of new user acquisition economics. The ideal candidate will have a proven track record in customer acquisition promotions, investment optimization, managing a large-budget and working cross-functionally.

Note: this role does not manage paid media channels, it owns the economic performance of all new-user incentives.

What You’ll Do:

• Own customer acquisition planning and investment, having full ownership of the new user offer and referral program, aligning with the company’s growth objectives.
• Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment.
• Own reporting and performance tracking across core new user KPIs.
• Develop and own the new user offers test & learn strategy.
• Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
• Maintain a clear line of sight on competitor activity and acquisition best practices.
• Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial and Product.
• Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach.
• Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 5+ years of experience in customer acquisition or growth marketing, ideally with hands-on experience managing the new user offer and/or referral program.
• Demonstrable experience in managing & optimizing a large budget, balancing volume with user quality.
• Experience in owning acquisition investment performance, with a deep grasp on new user investment best practices (core KPIs, ROI metrics, efficiency measures, etc.)
• Demonstrated success in scaling user bases effectively & efficiently.
• Very strong numerical and analytical skills, plus experience with analytics tools. 
• Excellent communication, collaboration, and relationship-building skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Passion for sports and a deep understanding of sports fans’ motivations and behaviors.

Where you’ll live:

While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $100,000 to $150,000 At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your 

recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. 

Date Posted: 2/19/26

Reposted: 3/19/26

Reposted: 3/31/26

Reposted: 4/30/26