About the role
Paytm · Onsite
CRM Executive
Location: Noida
Experience: 1–3 Years
Business: Paytm Money
About the Role
Paytm Money is looking for a detail-oriented CRM Executive to join its Execution Pod. In this role, you will be responsible for the end-to-end production, quality assurance, and deployment of customer communications across WhatsApp and Push Notification channels.
You will ensure that every customer communication is accurate, engaging, compliant with SEBI regulations, and delivered seamlessly. This role requires strong attention to detail, excellent content review skills, and hands-on experience with CRM platforms.
Key Responsibilities
Draft, edit, and finalize communication copy for marketing campaigns in accordance with SEBI advertising and communication guidelines.
Review and proof creatives, subject lines, CTAs, and campaign content before deployment to ensure accuracy and compliance.
Set up, test, QA, and schedule campaigns on CleverTap across WhatsApp and Push Notification channels.
Own campaign execution processes, including checklists, approvals, stakeholder coordination, and go-live timelines.
Partner closely with Compliance and Legal teams to secure mandatory approvals and disclosures.
Maintain campaign calendars, trackers, and execution dashboards to ensure timely delivery of all customer journeys.
Monitor campaign deployment and proactively identify audience mismatches, delivery issues, or QA gaps.
Ensure operational excellence with zero compliance misses and flawless campaign execution.
Desired Skills & Qualifications
1–3 years of experience in CRM, Lifecycle Marketing, Content Operations, Marketing Operations, Customer Engagement, or Campaign Management.
Hands-on experience with CleverTap is strongly preferred. Experience with MoEngage, WebEngage, Netcore, Braze, or similar CRM platforms is also valuable.
Strong written English and content editing skills with the ability to create crisp, customer-friendly communication.
Understanding of financial services communication and SEBI advertising guidelines is a strong advantage.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Excellent stakeholder management and coordination skills.
Process-oriented mindset with a focus on quality, compliance, and execution excellence.
Comfortable working in a fast-paced, collaborative environment.
Why Join Paytm Money?
Opportunity to work with one of India's leading digital wealth and investment platforms.
Exposure to high-scale customer engagement and lifecycle marketing programs.
Work closely with Product, Growth, Compliance, and Marketing teams.
Fast-paced environment with significant ownership and impact.
If you are passionate about CRM operations, customer engagement, and executing high-quality, compliant communications at scale, we would love to hear from you.
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