Companies JustMarkets Senior Product Manager (Loyalty&Retention)

About the role

JustMarkets · Onsite

We are looking for a Product Manager to create and develop a comprehensive loyalty and retention ecosystem that maximizes trader Lifetime Value (LTV), reduces churn, and turns active users into brand advocates.

Responsibilities

  • Shape and execute the product vision and roadmap for the Loyalty & Retention domain
  • Design the logic for bonuses, rebate systems (spread/commission cashback), and VIP programs
  • Manage the product backlog, write clear Product Requirements Documents (PRDs), set tasks for the development team, and oversee execution
  • Conduct regular CustDev interviews with traders to uncover their true motivators and barriers
  • Collaborate with the Data Science team to build churn prediction models and personalize promotional offers
  • Analyze the performance of launched features and iteratively improve the product

Requirements

  • Proven experience as a Product Manager (preferably in high-frequency products)
  • Strong understanding of key metrics: Retention, LTV, Churn, DAU/MAU, ROI
  • Proven track record of developing and launching loyalty programs, bonus engines, and referral systems
  • Strong proficiency in product analytics tools  and a data-driven approach to decision-making
  • Experience in conducting A/B tests and customer development (quantitative and qualitative research)
  • Understanding of user behavior & psychology (ideally, the psychology of a trader or gamer)
  • Customer Empathy: Ability to understand traders' pain points and drivers (fear of loss, excitement, need for recognition)
  • Strategic Thinking: Ability to foresee how a bonus system will impact the business in the long term, not just in the immediate future
  • Excellent communication skills: Strong skills in driving cross-functional teams (Engineering, Marketing, Analytics, Support)
  • Proactivity: Readiness to independently identify growth opportunities within the retention funnel and pitch solutions

Will be a plus

  • Direct experience working in CFD/Forex brokers or Crypto exchanges
  • Personal experience in trading or investing 
  • Understanding of CRM marketing principles (push notifications, automated email sequences) to sync product features with marketing communications

 

We offer

  • Tax expenses coverage for private entrepreneurs in Ukraine
  • Expert support and guidance for Ukrainian private entrepreneurs
  • 20 paid vacation days per year
  • 10 paid sick leave days per year
  • Public holidays as per the company’s approved Public holiday list
  • Medical insurance
  • Opportunity to work remotely
  • Professional education budget
  • Language learning budget
  • Wellness budget (gym membership, sports gear and related expenses)
 
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