This role is for one of the Weekday's clients

Experience: 13+ yrs

Location: Chennai

Job Type: full-time

We are seeking a strategic and execution-oriented Senior Director of Marketing to lead and scale a high-growth B2B SaaS marketing organization. This role will own the end-to-end marketing function, spanning Product Marketing, Demand Generation, Brand, Content, Community, Events, and Growth.

The ideal candidate combines deep product marketing expertise with a strong commercial mindset and a proven track record of building pipeline, creating market categories, and driving revenue growth. You will work closely with Product, Sales, Customer Success, and Executive Leadership to define market positioning, accelerate demand generation, and establish the company as a category leader in AI-powered enterprise software.

This is a highly visible leadership role responsible for translating complex technology into compelling market narratives while building a scalable marketing engine that drives measurable business outcomes.

Requirements

Key Responsibilities

Product Marketing & Go-to-Market Strategy

• Own positioning, messaging, and competitive differentiation across the entire product portfolio.
• Develop and execute go-to-market strategies for new product launches, feature releases, and market expansion initiatives.
• Create compelling narratives that translate complex AI, automation, and platform capabilities into business outcomes for enterprise buyers.
• Build and maintain a competitive intelligence program, including battlecards, win/loss analysis, and objection-handling frameworks.
• Develop customer success stories, ROI frameworks, case studies, and proof points that accelerate sales cycles and increase conversion rates.
• Partner closely with Product leadership to influence roadmap discussions and ensure market readiness for upcoming releases.

AI & Category Leadership

• Lead category creation and thought leadership initiatives around AI-powered enterprise software, automation, governance, and intelligent workflows.
• Develop educational content and market narratives that position the company as a trusted authority within emerging technology categories.
• Translate industry trends, regulatory developments, and technological innovation into clear market opportunities.
• Collaborate with Product and Engineering teams to ensure AI innovations are launched with strong market positioning and customer adoption strategies.
• Represent the company at industry conferences, analyst briefings, webinars, and executive forums.

Demand Generation & Revenue Marketing

• Own demand generation strategy and execution with accountability for pipeline creation and revenue contribution.
• Build scalable acquisition programs across:
• Paid Media
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Account-Based Marketing (ABM)
• Partner Marketing
• Content Marketing
• Events and Webinars
• Optimize lead generation, lead scoring, nurturing programs, and funnel performance.
• Establish measurable pipeline targets and revenue attribution frameworks.
• Drive marketing-sourced and marketing-influenced revenue growth.
• Partner closely with Sales and SDR teams to improve conversion rates across the buyer journey.
• Develop lifecycle marketing programs that support customer acquisition, onboarding, adoption, expansion, and retention.

Brand Strategy & Market Presence

• Own the overall brand strategy, positioning, visual identity, and market perception.
• Ensure consistency across all customer-facing channels including website, product communications, campaigns, events, and sales assets.
• Develop a differentiated brand narrative that reinforces category leadership and market relevance.
• Lead creative and design teams to deliver world-class brand experiences across digital and offline channels.
• Strengthen market awareness and share of voice across key customer segments.

Content & Community Marketing

• Build a content engine that drives authority, organic growth, and customer engagement.
• Develop editorial strategies covering thought leadership, blogs, research reports, videos, podcasts, webinars, and social media.
• Create content aligned to every stage of the customer journey.
• Establish and grow practitioner communities, customer advocacy programs, and peer-to-peer engagement initiatives.
• Drive organic brand growth through community-led marketing and customer champions.

Event Marketing & Industry Engagement

• Develop and execute a comprehensive event strategy spanning virtual, hybrid, and in-person experiences.
• Manage participation in industry conferences, trade shows, executive roundtables, and customer events.
• Ensure event investments deliver measurable impact on pipeline, brand awareness, and customer engagement.
• Build programs that strengthen relationships with customers, partners, and industry influencers.

Leadership & Organizational Development

• Build, mentor, and lead a high-performing marketing organization across Product Marketing, Demand Generation, Brand, Content, Design, Community, and Events.
• Establish clear goals, KPIs, reporting frameworks, and accountability mechanisms.
• Foster a culture of experimentation, innovation, collaboration, and continuous improvement.
• Own marketing budget planning, resource allocation, and ROI measurement.
• Represent Marketing at the executive leadership level and contribute to company-wide growth strategy and planning.

Success Metrics

First 90 Days

• Gain deep understanding of the product portfolio, target customers, market dynamics, and competitive landscape.
• Assess existing marketing capabilities and identify key opportunities for improvement.
• Develop a clear positioning and category strategy.
• Establish credibility and strong partnerships across Product, Sales, and Executive teams.

3–6 Months

• Refine messaging and positioning across all marketing and sales channels.
• Launch high-impact demand generation initiatives with measurable pipeline contribution.
• Improve sales enablement assets and competitive differentiation.
• Establish stronger brand visibility and thought leadership presence.

6–12 Months

• Marketing becomes a measurable driver of pipeline and revenue growth.
• Significant improvement in brand awareness, market authority, and category leadership.
• Strong adoption of new product initiatives supported by effective launch programs.
• Scalable marketing processes and team structure in place to support future growth.

Required Qualifications

• 15+ years of experience in B2B SaaS marketing, with at least 5 years in senior leadership roles.
• Proven success driving pipeline growth and revenue contribution within high-growth technology companies.
• Deep expertise in at least two of the following:
• Product Marketing
• Demand Generation
• Brand Marketing
• Strong experience marketing technically sophisticated products, including SaaS platforms, AI solutions, automation technologies, or enterprise software.
• Experience partnering closely with Product, Sales, Customer Success, and Executive Leadership teams.
• Strong understanding of SaaS business models, pricing strategies, customer acquisition, retention, and expansion motions.
• Demonstrated success building and scaling marketing teams.

Must-Have Skills

• Product Marketing
• Demand Generation

Good-to-Have Skills

• Brand Marketing
• Brand Strategy
• SaaS Marketing
• AI & Technology Marketing
• Account-Based Marketing (ABM)
• Content Strategy
• Growth Marketing
• Community Building
• Revenue Marketing

Ideal Candidate Profile

• Commercially minded and highly data-driven.
• Strong storyteller capable of simplifying complex technologies.
• Strategic thinker with hands-on execution capability.
• Exceptional cross-functional collaborator.
• Passionate about emerging technologies, AI, and enterprise software innovation.
• Experienced in building category-defining brands and scalable marketing organizations.