Marketing Coordinator (Salesforce, CRM, Marketing Ops, Lead Generation – Remote, CST Hours)

About the Role

We’re hiring a Marketing Coordinator to support marketing operations, CRM management, and campaign execution.

This is a process-driven, execution-heavy role where you’ll manage data integrity, build prospect lists, and ensure marketing systems run clean and efficiently.

You’ll work directly with the VP of Marketing, helping create better visibility, stronger systems, and smoother campaign execution.

Responsibilities

CRM & Data Management

• Maintain CRM hygiene and data accuracy in Salesforce
• Manage database structure and ensure proper segmentation readiness
• Audit and clean marketing data regularly

Lead Generation & List Building

• Build and audit prospect lists using:
• ZoomInfo
• Similar prospecting tools
• Ensure lists are accurate, targeted, and ready for campaigns

Campaign Execution & Support

• Execute compliant mass email campaigns
• Support campaign infrastructure and tracking
• Assist with email drafts, publishing, and templates (Canva)

SEO & Website Support

• Conduct basic website audits
• Support SEO-driven updates and content improvements

Reporting & Tracking

• Build campaign tracking frameworks
• Maintain visibility into:
• Campaign performance
• Lead data
• Marketing metrics

Process Documentation & Optimization

• Document marketing workflows and SOPs
• Standardize processes for consistency and scalability
• Identify inefficiencies and suggest improvements

Competitive & Market Tracking

• Maintain competitor tracking databases
• Support marketing insights and research

Requirements

• Hands-on experience with:
• Salesforce (data management, segmentation, reporting)
• Experience with marketing automation tools:
• Pardot / Account Engagement / HubSpot (or similar)
• Experience using:
• ZoomInfo or similar prospecting tools
• Strong proficiency in:
• Google Sheets / Excel
• Experience maintaining CRM hygiene and marketing databases
• Strong attention to detail and process-driven mindset
• Ability to follow and document structured workflows
• Comfortable working remote during CST hours

Nice to Have

• Experience supporting U.S.-based companies
• Basic understanding of SEO and website optimization
• Experience with CMS platforms
• Experience drafting marketing emails or content support
• Familiarity with Canva or light design tools

Tools & Tech

• Salesforce
• Pardot / HubSpot / Marketing automation tools
• ZoomInfo
• Google Sheets / Excel
• Canva

Why Join

• Work directly with marketing leadership (VP level)
• Play a key role in building scalable marketing systems
• Gain exposure to CRM, automation, and campaign operations
• Opportunity to grow into Marketing Operations or Growth roles
• Fully remote role with structured workflows

What Success Looks Like

30 Days

• Understand systems and improve data cleanliness
• Execute routine tasks with minimal supervision

60 Days

• Start improving workflows and owning execution
• Contribute to campaign efficiency and reporting

90 Days

• Marketing operations are organized, predictable, and efficient
• You proactively identify gaps and improve processes

6 Months

• Become the operational backbone of marketing
• Systems run smoothly with clear visibility for leadership
• Contribute to content execution and workflow optimization

Apply Now

If you’re a Marketing Coordinator who thrives on systems, data accuracy, and execution, we’d love to hear from you.

Apply now and help build efficient, scalable marketing operations.