CX Research & Insight (Corporate Banking – MMLC)

🎯 Job Purpose

Conduct and coordinate structured customer research and industry analysis to generate actionable insights for targeted sub-sectors, enabling effective customer-centric product and service design.

🔑 Key Responsibilities

1 - Research Planning & Execution

• Consult and co‑organize interview and survey activities với:
• Relationship Managers (RMs)
• Industry experts
• Corporate clients
• External research agencies
• Apply standardized, professional research methodologies to ensure data quality and consistency
• Generate actionable insights for targeted sub-sectors (MMLC)

2 - Desk Research & Industry Analysis

• Support Product Owners (PO) to conduct:
• Competitor landscape analysis
• Industry trend analysis
• Translate findings into:
• Customer behavior implications
• Product/service opportunity areas

3 - Research Framework & Standardization

• Develop and maintain standardized guidelines for:
• Interview design
• Survey methodology
• Stakeholder engagement
• Ensure full alignment với:
• Internal research frameworks

4 - Workshop & Insight Activation

• Professionally coordinate and co-organize with:
• Product Owners (PO)
• Business Analysts (BA)
• External agencies
• Design and deliver:
• Customer insight workshops
• Co-creation sessions
• Industry events

👤 Requirements

• Experience: 4–8 năm
• Corporate banking / consulting / research (B2B)
• Strong ability:
• Interview khách hàng doanh nghiệp
• Insight synthesis
• Advantage:
• Hiểu industry / large corporate