Founding Marketing Lead

Location: San Francisco, CA
Type: Full-Time
Work Arrangement: Hybrid

About Flai
AI is creating category-defining companies across every industry. Automotive is next.

Despite being one of the largest industries in the world, dealerships still rely on outdated systems and manual processes. Flai is changing that. We're building the AI platform redefining how dealerships operate.

Backed by First Round Capital, Toyota Ventures, Y Combinator, SV Angel, and Liquid 2, we've hit product-market fit early and are growing fast.

The Opportunity

This isn't a content role tucked inside a large org. It's a chance to build the marketing foundation of a company with insane momentum.

You'll work directly with the founders to shape Flai's voice, tell customer stories, launch products, and establish Flai as the category leader in AI for automotive. The raw material is all here: measurable ROI, customers who love the product, and a market that's just beginning to pay attention to AI.

This is the kind of role that's difficult to find twice. As Flai grows, marketing grows with it.

You'll Love This Role If…

• You'd rather build the playbook than follow one.

• You get energized by a blank page and move fast without needing layers of approval.

• You want your work to shape a company's trajectory, not just fill a content calendar.

• You're excited by AI and want to be early to something that actually matters.

What You'll Do

• Own Flai's brand, content, and storytelling end to end.

• Turn customer results into case studies, videos, testimonials, and thought leadership.

• Write across LinkedIn, the website, email, product launches, and sales collateral.

• Develop messaging that makes complex AI technology clear and compelling.

• Collaborate with designers, freelancers, and agencies to execute ambitiously.

Who You Are

• 2 to 6 years in content, brand, product, or growth marketing at a B2B tech company.

• An exceptional writer with a portfolio you own, not just contributed to.

• Curious about AI, energized by new markets, and comfortable figuring things out.

• High ownership, strong follow-through, bias toward shipping.

Nice to have: early-stage startup experience, AI or vertical SaaS background, founder brand building, video content production.

Why Flai

Most marketers join after the story has already been written. This isn't one of those opportunities.

You'll help define how the market understands Flai from day one with real customer proof, a product that solves a genuine problem, and the freedom to build something category-defining.

What We Offer

Competitive salary and meaningful equity. Medical, dental, and vision. Flexible PTO. Hybrid SF office. A small, high-caliber team where your work has real impact from day one.