Companies › Everlywell › Growth Marketing Manager (Paid Social)

About the role

Everlywell · Remote
Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are looking for an experienced Growth Marketing Manager to own all things paid social. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of the channel while deploying a paid strategy for influencers. 
 
You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative  team.

What You'll Do

Paid Social
  • Lead strategy for paid social and test and learn roadmap
  • Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
  • Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
  • Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
  • Scale our new TikTok program and identify key optimization and creative opportunities
    • Influencer Marketing
  • Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
  • Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
  • Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
  • Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics

    • Who You Are:

  • 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.
  • Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
  • Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
  • Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
  • Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace
  • Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.
  • Comfort spinning up content to post on social is a plus
    • This salary range for this position is $120,000 - $160,000 based on the selected candidate's qualifications, market data/ranges, location (ATX or NYC) and internal equity. This position is also eligible for an annual bonus, health, dental, vision & mental health insurance, 401(k) with company match, Flexible PTO, a monthly $100 wellness stipend and various other perks.

    Security Notice: Everlywell never requests fees, payment, or banking information at any stage of the recruitment process. Official communications and interview invitations will only come from verified email addresses ending in @everlywell.com or @everlyhealth.com. To ensure your application is secure, always apply directly through our official careers page at https://www.everlywell.com/careers/.
    Ready to apply to Everlywell?
    Apply to Everlywell
    Apply now
    🤖

    Whoa — hold up

    JobsRadar was built for real people having a rough time in their job search — not for automated requests. You're clicking way too fast and you're now temporarily blocked.

    Come back later. If you're genuinely job hunting, we've got your back — just act like a human.

    Catch your next role the second it’s posted.

    Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

    Create free account

    Free forever · takes 30 seconds · already have one?

    Get the worldwide-remote edge.

    Join our Telegram channel for the stuff that helps you land the role — salary benchmarks, the weekly market pulse, and new-feature drops. No spam, just signal.

    Join the channel — it's free