About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About Wavemaker: A Leading WPP Media Brand 

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. 

Role Summary and Impact 

• You will be responsible for leading the strategic direction of media for Colgate-Palmolive Mexico, ensuring that all investment decisions align with business growth objectives, brand priorities, and consumer trends.
• You will translate the regional strategy into an integrated local vision, driving innovation, transforming capabilities, and fostering a culture of data-driven decision-making to maximize the impact of media investments.
• You will lead the development of strategic thinking within the team, establishing methodologies, frameworks, and best practices that consistently elevate the quality of recommendations delivered to the client.
• You will be responsible for anticipating trends in consumer behavior, the market, and the media ecosystem to identify growth opportunities before the competition does.

Skills and Experience 

• Bachelor’s degree in marketing, advertising, business administration, or a related field
• Advanced English

Experience and knowledge

• Ability to link media decisions to metrics for business growth, profitability, market share, and brand development.
• Experience in understanding the market, strategic media, and the competitive landscape to design effective media solutions.
• Marketing Effectiveness, Full Funnel Planning, Audience Strategy, Consumer Journey, Advanced Analytics, First-Party Data, AI Applied to Marketing, Commerce Media, MMM, Incrementality, Brand Lift, Attribution.
• Proficiency in managing client and media relationships to ensure client satisfaction and the success of media campaigns.
• Conduct and develop detailed studies and analyses using proprietary and syndicated tools to identify opportunities aligned with CP’s KPIs. Leverage comprehensive research methodologies to provide actionable insights and data-driven recommendations, ensuring that strategies are well-founded and effective in achieving business objectives.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.