Marketing Specialist- SEO

TIME : Hybrid Shift (4:30 PM IST – 1:30 AM IST)

About Pattern

Pattern is the premier partner for global ecommerce, helping the world’s leading brands grow their business on marketplaces like Amazon, Walmart, and beyond. We combine industry-leading technology with expert strategy to drive results across every stage of the customer journey. Joining Pattern means working in a fast-paced, data-driven environment where innovation and execution go hand-in-hand.

About the Role

As a Marketing Specialist- SEO, you will be a key driver in supporting global marketing and ecommerce initiatives through the lens of organic search. Your primary objective will be to enhance search visibility, increase organic traffic, and generate high-quality leads.

Working closely with cross-functional marketing and international teams, you will execute strategies that align with our global growth goals. This role requires a blend of technical curiosity, analytical thinking, and a passion for staying ahead of search engine trends.

What You Will Do

In this role, your daily impact will be felt through the following responsibilities:

• Opportunity Identification: Conduct comprehensive keyword research to uncover high-impact SEO opportunities that align with user intent.

• On-Page Excellence: Execute content and page optimizations to ensure maximum visibility and relevance across our digital properties.

• Technical Collaboration: Partner with development teams to identify and support technical SEO improvements, ensuring site architecture is search-friendly.

• Performance Monitoring: Track and analyze rankings, organic traffic, and overall site performance using industry-standard tools.

• Strategic Auditing: Perform regular site audits and competitor analyses to benchmark performance and identify areas for competitive advantage.

• Insights & Reporting: Build detailed reports and provide actionable SEO recommendations to content teams to drive continuous improvement.

What You Will Need

To be successful in this role, you should possess:

• Relevant Experience: 2–5 years of experience in SEO or Digital Marketing (for internal candidates).

• SEO Mastery: Strong foundational knowledge of both on-page and technical SEO principles.

• Tool Proficiency: Hands-on experience with SEO power tools such as Ahrefs, SEMrush, or Screaming Frog.

• Data Driven: Familiarity with Google Analytics (GA4) and Google Search Console to interpret data and trends.

• Modern Technical Skills: Basic knowledge of HTML and experience leveraging AI tools to enhance SEO workflows.

• Future-Ready: A solid understanding of AI Overviews (AIO) and the evolving search landscape.

• Soft Skills: Excellent analytical capabilities, clear communication skills, and the ability to manage multiple projects simultaneously.