About the role
About us
Born in a London flat in 2009, we're a global community transforming unconventional spaces into intimate stages for the world's best emerging talent.
From living rooms and rooftops to galleries, museums, and beyond, our shows create experiences that bring people closer together in over 250 cities around the world.
Our team is distributed across the US and UK, backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus, and others).
About the role
We're looking for a CRM Executive based in London to join our global CRM team, reporting to the CRM Lead.
This is a hands-on role: writing campaign content, building campaigns in our ESP (email service provider), digging into data, and seeing the direct impact of your work on how fans engage with Sofar across the UK, US, EU, and beyond.
You'll have real involvement in campaigns from brief to send, working across email and SMS for a global audience.
What you'll be doing
CRM Campaign Builds & Execution:
Building and sending broadcast email and SMS campaigns in Klaviyo, our ESP, end-to-end, from setting up the send to ensuring they render properly in every inbox.
Campaign QA: checking links, copy, personalisation tokens, audience logic, SMS compliance, send times, and rendering before anything goes out.
High levels of personalisation: due to our base of over 250 cities, our broadcast campaigns are highly personalised; you'll get familiar with this from early on.
Working with the CRM Lead to build and refine customer segments in Klaviyo.
Supporting the build of other campaigns, e.g., automated flows and triggered campaigns, as your confidence in the platform grows.
Creating Email & SMS Content
An affinity for copy and design: you have an eye for what looks good and what doesn't:
With the support of the CRM Lead, writing email and SMS copy that feels unmistakably Sofar: friendly, warm, and human.
Selecting and curating images for email campaigns, with a feel for what's visually on-brand and relevant.
Adapting tone, messaging, and personalisation logic for different audience segments, markets, and moments in the customer journey.
Campaign Reporting
Pulling and interpreting campaign performance data (open rates, click rates, conversions, revenue).
Analysing simple A/B tests as we build a team test-and-learn culture.
Preparing reports for internal stakeholders, spotting trends, and flagging what's working and what isn't.
Contributing ideas on how we can improve engagement, retention, and repeat purchases.
Tooling:
Klaviyo: building and sending email and SMS campaigns, managing audience segments, and pulling performance data.
Air: navigating our asset library to select and curate images for campaigns.
Metabase: accessing dashboards and reporting on CRM performance back to the business.
Collaborating across teams:
This role is highly collaborative and offers the chance to work with colleagues across the globe: local Experience marketing teams in London, NYC, LA, and ROW, Customer Service, Product, and Design.
What we're looking for
1-2 years of CRM or wider marketing experience, whether that’s in-house, agency, or internship.
Strong written English; you take pride in well-crafted copy.
Hawk-eye attention to detail; you're the person who spots the typo or issue that everyone else missed.
Comfortable working in a fast-moving environment where priorities can shift.
Curious and eager to learn; you don't need to know everything, but you need to want to.
Experience with Klaviyo is a bonus.
A love and appreciation of music, events, arts, and culture.
What you'll get
Exposure to the full CRM stack: strategy, segmentation, automation, reporting.
A warm, welcoming team based in our Old Street office (dog-friendly), with flexible/hybrid working; typically 1-2 days a week in the office.
Tickets to Sofar shows.
The chance to work on a brand people genuinely love.
