Companies Berry Virtual Meta Ads Manager

About the role

Berry Virtual · Remote

Magic Law Group is seeking an experienced Virtual Assistant specializing in Meta Ads management to support the expansion of our referral program. This is a fully remote, contract position requiring proven hands-on experience running paid advertising campaigns on Meta platforms (Facebook and Instagram).

Key Responsibilities

  • Plan, build, launch, and manage paid advertising campaigns on Facebook and Instagram
  • Develop and test ad copy, creatives, audiences, and targeting strategies
  • Monitor campaign performance daily and optimize for key metrics (CPL, ROAS, CTR, CPC)
  • Conduct A/B testing on ads, audiences, and landing page combinations
  • Manage and allocate ad budgets effectively to maximize ROI
  • Generate regular performance reports with actionable insights and recommendations
  • Collaborate with internal team members to align ad strategy with the referral program goals
  • Stay current on Meta advertising policies, algorithm updates, and best practices

Requirements

  • Minimum 2 years of hands-on experience managing Meta (Facebook/Instagram) ad campaigns
  • Proficiency with Meta Ads Manager, Business Manager, and Meta Pixel
  • Strong understanding of audience targeting, lookalike audiences, and retargeting strategies
  • Experience with campaign objectives including lead generation, conversions, and awareness
  • Ability to interpret analytics data and translate findings into optimized strategies
  • Excellent written and verbal English communication skills
  • Highly organized, self-directed, and able to meet deadlines independently
  • Experience in legal industry or law firm marketing is a plus
  • Willingness to work in US time zones (PST, EST, CST).
  • High school diploma or equivalent.


System and Work Setup Requirements:

  • A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
  • Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
  • Headset/earphone with noise cancellation and webcam at 720p or higher resolution
  • A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Benefits

  • Permanent remote work setup
  • Competitive starting rate paid in USD
  • Internet Allowance
  • HMO insurance (PH)
  • Retirement Fund
  • Paid US holidays
  • Paid Vacation and Sick Leaves
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