About the role
You'll be the Product Manager driving execution on the Consumer business. Your primary job is to move the metrics that matter (conversion, retention, repeat purchase, revenue) through a relentless cadence of experimentation, optimization, and shipped product. You'll own the Consumer funnel end-to-end: checkout, results, member portal, and lifecycle.
You'll also partner closely with the Director of Product on Consumer strategy. We'll set the bets together; you'll lead the execution that brings them to life. When we decide to make a 0-to-1 push, you're the PM who scopes it, ships it, and learns from it.
This is a high-velocity, high-ownership PM seat. You'll ship weekly, see your impact in the numbers, and build the Consumer product practice alongside leadership.
You'll be responsible for:
Experimentation program: A/B testing, analysis, continuous optimization. High cadence, statistical rigor.
Roadmap execution: translating strategy into specs, sequencing, and shipped product.
Strategic bets: partnering with the Director of Product on 0-to-1 work; you scope, ship, and iterate.
Cross-functional execution across design, engineering, marketing, and CX, keeping everyone aligned and moving.
Customer signal: talking to users, watching session replays, mining support tickets, surfacing what to fix next.
Why this role is exciting:
Direct revenue impact. Conversion wins ladder straight to the top line. You see your work in the numbers, weekly.
High velocity. You'll ship improvements every week, not every quarter.
Real ownership. You own the Consumer funnel and the metrics it drives.
Strong partnership. You'll work closely with the Director of Product on strategy. You won't be alone setting direction, but you'll have real input.
Scale and mission. Millions of users, in a category where good product actually changes people's health.
What success looks like in your first year:
In your first 90 days, you will have:
Built a complete picture of the Consumer funnel: where the leaks are, where the leverage is
Ramped (or upgraded) the experimentation operating cadence
Shipped a handful of optimization wins
Earned trust with engineering, design, marketing, and CX
In your first year, you will have:
Owned and measurably improved core Consumer metrics: conversion, retention, repeat purchase
Run a high-volume portfolio of experiments with statistical rigor and a strong win rate
Executed at least one strategic bet end-to-end alongside the Director of Product
Become the go-to person for any tactical question about the Consumer funnel
What we are looking for:
You have:
4-6 years of product management experience, ideally with a consumer or e-commerce focus
Proven results moving conversion or retention metrics. Bring the numbers.
Deep experimentation experience: A/B testing, statistical rigor, tools like VWO, Optimizely, or similar
Execution muscle. You ship fast, unblock cross-functional partners, and don't let things stall.
Strong analytics fluency: Mixpanel, Amplitude, GA, SQL, whatever it takes to get to the answer
Sharp prioritization. You can size opportunities and make trade-offs that hold up under scrutiny.
Customer-driven instincts. You talk to users, watch replays, read tickets, and let signal drive decisions.
Design and craft sensibility. You sweat the details and partner closely with design.
Clear communicator and writer. You can write a spec engineers can build from and a one-pager that aligns stakeholders.
Even better if you have:
Healthcare, healthtech, or other regulated/high-trust consumer experience
Subscription, repeat-purchase, or DTC e-commerce background
Experience executing 0-to-1 launches (you don't need to have led strategy, but having shipped new products helps)
Comfort with AI-driven product surfaces and how they show up in consumer experiences
Startup or scale-up experience where you owned outcomes with limited resources
You'll thrive here if:
You love moving numbers and obsess over conversion
You ship fast but maintain craft and quality
You'd rather run an experiment or talk to a customer than debate in a meeting
You want a strong partner for strategy and full ownership of execution
You sweat the details. The micro-interactions matter to you.
