SYSTEM ANALYST

Important Information

Location: Singapore

Key Responsibilities

• Analyze business requirements and translate them into functional and technical designs
• Design end‑to‑end campaign management solutions covering data sourcing, segmentation, targeting, execution, fulfilment, and measurement
• Lead solution design ensuring alignment with enterprise architecture, security, and control standards
• Communicate complex technical concepts clearly to business stakeholders and obtain solution sign‑off
• Own end‑to‑end project delivery, including planning, estimation, risk management, and scope control
• Partner with architects, testing teams, vendors, and production support to ensure quality delivery
• Oversee SIT, UAT, performance, and security testing with Test Management teams
• Support production issues, perform root cause analysis, and drive continuous service and performance improvements
• Contribute to product and tool selection through RFPs and proof‑of‑concepts

Requirements:

• Bachelor’s degree in computer science, Engineering, or related discipline
• 8+ years of IT experience with strong background in technical project delivery
• Proven experience delivering marketing automation or campaign management solutions
• Strong understanding of the SDLC, including Agile delivery
• Excellent stakeholder management and executive‑level communication skills
• Ability to work independently, multi‑task, and deliver under pressure

Key Domain :

Functional Expertise

• End‑to‑end real‑time and batch campaign management
• Targeting, segmentation, offer eligibility, prioritization, approvals, and closed‑loop reporting
• Strong financial services business domain knowledge

Technical Skills

• Adobe Campaign (hybrid on‑premise and cloud)
• Adobe Analytics, AEM (preferred)
• Experience with Unica, SAS Marketing Automation, or Salesforce Marketing Cloud (advantageous)
• Integration and customization using APIs, Java, JavaScript, SQL, XML, and data modelling

About Encora

Encora is a global company that offers Software and Digital Engineering solutions. Our practices include Cloud Services, Product Engineering & Application Modernization, Data & Analytics, Digital Experience & Design Services, DevSecOps, Cybersecurity, Quality Engineering, AI & LLM Engineering, among others.

At Encora, we hire professionals based solely on their skills and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality