About the role
Responsibilities
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Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
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Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments.
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Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall.
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Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis.
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Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
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Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans.
Requirements
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2+ years of experience in product operations, growth, lifecycle marketing, or product marketing, preferably in internet, fintech, crypto, or platform businesses.
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Proven ability to combine product thinking with operational execution, especially for consumer-facing products or user growth scenarios.
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Experience in campaign planning and lifecycle operations, including referral, notifications, reactivation, or engagement programs.
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Strong product sense, with the ability to write requirements, define user flows, and work effectively with Product and Engineering teams.
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Strong analytical skills, including funnel analysis, cohort analysis, and campaign performance evaluation.
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High ownership, strong cross-functional communication, and the ability to manage multiple workstreams in a fast-paced environment.
