About the role
WHAT YOU'LL DO
Strategic Leadership & Vision (20%)• Define and own Samba’s comprehensive marketing strategy aligned with business objectives, revenue targets, and product roadmap• Drive brand positioning as the independent, trusted leader in TV viewership data, AI-powered measurement, and cross-screen advertising• Develop go-to-market strategies for product launches, new markets, and strategic initiatives across our data, measurement, and audience solutions• Shape market narratives around TV’s evolution, streaming economics, AI in advertising, and privacy-safe data activation• Report directly to the CEO and serve as a key member of the executive leadership team, influencing company strategy and direction• Build and execute a strategic roadmap that balances quick wins with long-term brand building
AI-Powered Marketing Innovation (20%)• Own Samba’s AI marketing agenda — this is not a side project, it’s a core part of the job• Build AI-native workflows across content production, creative iteration, campaign optimization, personalization, and audience targeting• Identify and deploy the best generative AI, automation, and agentic tools available — and replace them when something better comes along• Use AI to dramatically expand what the marketing team can produce without proportionally expanding headcount• Develop Samba’s own AI-powered content and insights products as marketing assets — we have the data, the story is ours to tell• Share learnings openly across the organization: what’s working, what’s not, and what’s next• Stay ahead of the curve on AI trends in marketing technology and push the team to experiment continuously• Position Samba as a thought leader on AI in advertising — not just a practitioner but a voice the industry listens to
Team Building & Operations (10%)• Build and lead a high-performing marketing organization that is creative-first, metrics-aware, and aligned with company goals• Hire A+ talent across brand, content, creative, product marketing, digital marketing, and marketing operations• Create operational excellence: implement efficient processes, project management systems, and cross-functional workflows• Manage marketing technology stack and optimize tools for automation, analytics, attribution, and campaign execution• Foster collaboration with Product, Sales, Customer Success, Data Science, and Engineering teams• Manage the marketing budget strategically, reallocating resources based on performance and ROI
External Representation & Industry Presence (10%)• Represent Samba at key industry events including CES, Cannes Lions, Advertising Week, and IAB — prioritizing moments where Samba’s presence will create real impact• Speak at conferences, participate in panels, and contribute to industry conversations• Build relationships with key industry analysts (Forrester, Gartner, eMarketer) and ensure Samba is positioned favorably• Cultivate strategic partnerships with industry organizations and ecosystem players• Plan Samba’s event presence 12+ months in advance — no last-minute scrambles
Revenue Growth & Performance Marketing (10%)• Support revenue-impacting metrics in partnership with Sales: pipeline contribution, customer acquisition cost (CAC), and marketing ROI• Optimize the funnel from brand awareness through demand generation, lead nurturing, and sales enablement• Partner closely with Sales leadership to ensure marketing-sales alignment and lead quality• Drive account-based marketing (ABM) strategies targeting enterprise accounts and agency holding companies• Implement data-driven decision frameworks using marketing automation and attribution modeling
WHO YOU ARE
Proven track record in B2B enterprise marketing selling to advertisers, agencies, publishers, or technology platforms
Deep ad tech or martech industry experience: Understanding of programmatic advertising, measurement, data platforms, identity solutions, or marketing technology ecosystems
Demonstrated revenue impact: Quantifiable examples of driving customer acquisition, pipeline growth, revenue contribution, and marketing ROI
Team building expertise: Experience scaling marketing teams from 5-10 to 30+ people while maintaining high performance and culture
C-level presence: Comfortable presenting to boards, investors, customers, and at major industry conferences
The Art: Creative Excellence
Exceptional storytelling ability with a strong creative vision for brand, content, and campaign development
Portfolio of work: Must provide examples of compelling creative campaigns, content, videos, infographics, or materials you've overseen
Strong writing skills: Ability to craft executive messaging, thought leadership, and persuasive marketing copy
Visual communication prowess: Experience directing or creating data visualizations, infographics, and presentation materials
Brand architecture expertise: Track record of building or repositioning brands in competitive markets
Content strategy mastery: Understanding of what content drives engagement at each stage of the B2B buyer journey
The Science: Metrics & Operations
Data-driven decision maker: Obsessed with metrics, KPIs, dashboards, and performance optimization
Deep analytics expertise: Proficiency with Google Analytics, marketing automation platforms (HubSpot, Marketo, Pardot), BI tools (Tableau, Looker), and attribution modeling
Revenue metrics fluency: Can articulate CAC, LTV, MQL-to-SQL conversion rates, pipeline velocity, marketing attribution, and ROI by channel
Marketing operations excellence: Experience implementing efficient processes, tech stacks, and cross-functional workflows
Budget management: Demonstrated ability to allocate millions in marketing spend efficiently and adjust based on performance
Strong POV on metrics: Can walk into any room and articulate exactly what's working, what's not, and what you'd change
Cultural Fit & Pace
Thrives in fast-paced chaos: You don't just tolerate ambiguity—you thrive in it
Bias toward action: Ships and iterates rather than waiting for perfection
Organized under pressure: Maintains structure and discipline even when "jumping from one fire to the next"
High emotional intelligence: Builds trust across teams and handles feedback with grace
Resilient and tenacious: Doesn't get rattled by setbacks; maintains momentum through challenges
Collaborative leadership style: Leads through influence, not authority; builds alignment without territoriality
Hustle and hunger: Your drive overpowers your ego every time
Specialized Skills
PR background strongly preferred: Experience managing PR agencies, media relations, and executive communications
Sales acumen: Can support the sales team by "selling" in client presentations or at industry events (bonus if you've carried a quota)
Event marketing expertise: Proven ability to plan, execute, and measure ROI from trade shows, conferences, and proprietary events
Strategic partnerships: Experience building co-marketing relationships with ecosystem partners
Account-based marketing (ABM): Hands-on experience with ABM platforms and strategies targeting enterprise accounts
B2B SaaS expertise: Understanding of subscription business models, customer lifetime value, and retention marketing
AI marketing capabilities: Active user of AI tools for content creation, campaign optimization, and marketing automation
Personal Attributes
Enterprise-grade polish with consumer ease: Our solutions need to feel as intuitive as an iPhone despite being enterprise B2B
Industry passionate: Stays current on ad tech innovation, AI trends, TV/streaming evolution, and privacy regulations
Intellectually curious: Asks provocative questions that challenge the status quo
Executive presence: Commands a room while remaining approachable and authentic
Growth mindset: Views every failure as a learning opportunity and shares lessons openly
Strategic yet tactical: Can zoom out to 30,000-foot strategy and zoom in to execution details
Comfortable with complexity: Can translate technical concepts (AI/ML, identity graphs, ACR technology) into compelling narratives
