JOB PURPOSE:

Execute and support brand strategy initiatives to ensure consistent messaging, positioning, and visual identity across campaigns and customer touchpoints.

KEY ACCOUNTABILITIES:

• Support brand strategy implementation.
• Apply Brand & Messaging frameworks across campaigns.
• Maintain brand guidelines and governance.
• Coordinate with Creative & Growth teams.
• Track brand performance metrics.
• Support messaging development for launches.

TECHNICAL COMPETENCIES:

• Brand, Proposition & Messaging Strategy – Proficient.
  Integrated Marketing Planning & Orchestration – Proficient.
  Audience Segmentation & Insight Development – Proficient.
  Marketing Performance & ROI Optimization – Basic/Proficient.
  Marketing Strategy & GTM Planning – Basic/Proficient.

Requirements

Education:

• Bachelor’s degree in Marketing or Business.

Experience:

• 4–6 years in branding or marketing roles.
• Experience applying brand guidelines across channels.
• Experience supporting campaign launches.
• Experience working with creative and media teams.