Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We're seeking a Creative Strategist to drive our client's paid advertising performance through high-converting ad concepts and data-driven iterations. You'll generate fresh creative angles, script compelling ads, and work closely with our designer/video editor and media buyer in a fast-paced feedback loop. This role requires deep understanding of DTC ecommerce, consumer psychology, and what makes ads stop the scroll and drive purchases.

Responsibilities

• Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends
• Write scripts for various ad formats including UGC, VSLs, static ads, and short-form video content
• Review campaign performance feedback from the media buyer and use data to inform next creative iterations
• Provide clear direction and feedback to the design/video team to ensure effective execution
• Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram
• Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts

Requirements

• Strong ability to craft hooks, angles, and messaging that convert, backed by understanding of consumer psychology
• Comfortable interpreting ad performance metrics and feedback to guide creative decisions
• Experience conceptualizing and scripting multiple ad formats (UGC, VSLs, static, video ads)
• We require a portfolio
• Ability to produce high-quality concepts quickly and iterate based on data
• Clear, proactive communicator who thrives in collaborative feedback loops
• DTC brand exposure is a strong plus, particularly across CPG, wellness, or cannabis
• Solid Meta creative testing experience. TikTok familiarity is a bonus but not a dealbreaker
• Someone who can operate across the full loop: briefing, concepting, and performance analysis. Not just ideation

Benefits

• USD Salary.
• Ability to work remotely.