SVP, Media

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

In a Nutshell:

The SVP, Media is a pivotal executive leader at VaynerMedia, responsible for the strategic direction, operational excellence, and commercial growth of a significant portfolio of media-led accounts. Reporting to an SVP, Group Director, you will drive this growth by leading a talented team of VPs and their direct reports (25-40 employees). You are the architect of the integrated strategy, directing Analytics, Creative, and Strategy departments to deliver cohesive, best-in-class work. You will serve as the executive sponsor for our client partners, owning C-suite relationships and the P&L for your group, all while embodying and championing the Honey Empire Values.

What You’d Do:

Portfolio & P&L Ownership:

• Own the P&L, margin contribution health, and growth trajectory for a multi-million dollar book of business across 2-5 key accounts.
• Drive business growth by identifying and capitalizing on opportunities to deepen and expand existing client relationships through new strategic initiatives.
• Partner with agency leadership in a senior capacity on new business pitches, lending your executive expertise to help hunt and win new clients.

Executive Client & Team Leadership:

• Lead, mentor, and develop a team of digital media buyers and planners, fostering an environment of accountability, innovation, and career growth for your entire 25-40 person pod
• Serve as the executive sponsor and senior strategic advisor for key client relationships, building trust and credibility with C-suite and VP-level stakeholders
• Architect the long-term vision and scope for your accounts, shaping client roadmaps, team structure, and desired business outcomes.
• Lead honest, robust, and meaningful conversations, giving constructive and actionable feedback to develop your VPs into the next generation of VaynerMedia leaders

Integrated Strategy Driver:

• As the lead for media-first accounts, you will set the strategic direction and forge powerful, collaborative partnerships with department leads across Analytics, Creative, Strategy, and Project Management
• Architect and approve holistic media strategies, ensuring your teams' recommendations are anchored to tangible business outcomes and client KPIs
• Look beyond existing solutions to architect innovative, breakthrough ideas, approaches, and solutions that solve complex client challenges

Departmental & Industry Influence:

• Embrace the opportunity to play a significant role in shaping the entire Media department's vision, contributing to training programs, operational best practices, and our agency-wide point of view
• Position VaynerMedia as a center of expertise and influence by contributing to industry dialogue, publications, and events
• Continually pursue and vet emerging media technologies and platforms, guiding the department on priorities and ensuring the agency remains at the cutting edge of the industry

What You’ve Got:

• A minimum of 12-18+ years of industry experience, with a clear trajectory of leading progressively larger teams and more complex books of business
• A background rooted in hands-on-keyboard media buying, giving you deep practitioner-level knowledge. In this role, you will not be executing campaigns, but you must possess the fluency to provide expert-level strategic guidance, challenge your teams, and stay current on platform trends and best practices
• Mastery of the paid social ecosystem is required: Facebook/Instagram, TikTok, LinkedIn, Twitter, Snapchat, etc
• Significant experience in Programmatic Display/Video (e.g., DV360, The Trade Desk) and/or Paid Search (Google, Bing)
• Proven experience leading senior-level teams (VPs, Directors) to achieve substantial, long-term client and portfolio growth, with a passion for developing executive-level talent
• Gravitas and executive presence, with a demonstrated ability to command a room and confidently advise and influence C-suite level clients
• Fluency with the modern analytics and measurement landscape, including analytics platforms (e.g., Google Analytics), attribution partners, and brand measurement solutions
• An individual who leads by example in work ethic, empathy, and professionalism, and who can navigate the complex architectures of large client organizations to strengthen key relationships