We are looking for a highly motivated Social Media & Affiliate Marketing Executive (TikTok & Meta) who can combine social media management with performance-driven creator partnerships.

This role will be responsible for managing day-to-day social media activities, supporting content strategy, and most importantly, driving revenue through TikTok Shop, Meta, and affiliate marketing programs.

Key Responsibilities

Social Media Management

● Manage and publish content across TikTok, Instagram, Facebook, YouTube Shorts, and other relevant platforms.

● Assist in developing and executing social media content calendars.

● Coordinate with designers, content creators, and internal teams to ensure consistent brand messaging.

● Monitor social media trends, competitor activity, and platform updates.

● Track and report on content performance and audience growth.

Affiliate & Creator Partnerships

● Identify, recruit, and onboard creators, influencers, and affiliates aligned with the brand.

● Build and maintain strong relationships with creators and affiliate partners.

● Negotiate commission structures, affiliate agreements, and partnership terms.

● Manage affiliate programs on TikTok Shop and other relevant platforms.

● Coordinate product seeding and campaign execution with creators.

● Ensure creators consistently publish content that drives traffic and sales.

Revenue Growth & Performance Marketing

● Own affiliate-generated revenue targets and sales KPIs.

● Develop strategies to increase product sales through creator-generated content.

● Track creator performance, conversion rates, ROAS, and affiliate sales.

● Analyze campaign data and optimize partnerships based on performance.

● Work closely with paid media teams to amplify high-performing creator content.

● Identify opportunities to scale successful campaigns across TikTok and Meta.

Reporting & Analytics

● Produce weekly and monthly performance reports.

● Monitor affiliate revenue, creator performance, engagement, and sales metrics.

● Present actionable recommendations for growth and optimization.

Requirements

● 3+ years of experience in social media marketing, influencer marketing, affiliate marketing, or a related field.

● Strong understanding of TikTok, Instagram, Facebook, and creator ecosystems.

● Experience working with TikTok Shop, affiliate programs, or influencer partnerships.

● Experience using social media management and analytics tools.

● Eligible to work in Pakistan.

● Currently based in Pakistan.

Preferred Qualifications

● Experience managing creator campaigns for e-commerce brands.

● Experience with paid social advertising or content boosting strategies.

● Experience with affiliate software or influencer management tools.

● Experience in direct-to-consumer (DTC) or e-commerce brands.

● Based in Islamabad or Rawalpindi.

Benefits

⛽ Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves