The Role

You'll be the first person focused entirely on Petra Labs' own growth. Today, the vast majority of our pipeline comes from inbounds and referrals from success with our existing customers. That works - but it doesn't scale, and we're leaving demand on the table.

We need someone who can work with leadership on building the GTM engine from the ground up: generate qualified enterprise leads, create content that educates a market that barely knows this category exists, and run experiments across channels to find what converts.

"Founding" means what it sounds like - you'll own this function, shape the strategy, and have a direct line to the founders. We're seed-stage with meaningful equity for early team members who want to build something, not just join something.

What You'll Do

Pipeline & Demand Gen

• Build and run targeted outbound campaigns targeting enterprise marketing leaders (VPs/CMOs) in verticals we haven't locked down yet

• Develop lead qualification frameworks - we can only take one client per vertical, so targeting precision matters more than volume

• Create and optimize landing pages, email sequences, and paid campaigns

• Track and report on pipeline metrics; own the funnel from awareness to qualified opportunity

Content & Category Creation

• Write and produce content that educates the market on AI search optimization - blog posts, LinkedIn content, case studies, data reports

• Translate our client results into compelling proof points (e.g., citation share gains, prompt ranking improvements)

• Help position Petra Labs as the authority in a category we're defining

• Support the founders' thought leadership with ghostwritten content, talking points, and social strategy

Marketing Ops & Experimentation

• Set up and manage CRM, email automation, and analytics infrastructure

• Run rapid experiments - test channels, messaging, formats, audiences

• Build repeatable playbooks for what works; kill what doesn't

• Manage marketing budget and ROI tracking

What We're Looking For

We care more about how you think than where you've worked. Background is less important than raw ability and drive.

• Sharp and resourceful - you figure things out fast, whether it's a channel you've never used, a tool you've never touched, or a market you've never sold into

• Growth-minded - you're wired to find leverage; you think in systems, funnels, and feedback loops, not just campaigns

• Strong writer - you can explain a complex, technical service in plain language that a CMO would forward to their team

• Analytical - you default to data; you think in terms of conversion rates, CAC, and pipeline velocity, not vanity metrics

• Self-directed - you don't need a playbook handed to you; you write the playbook

• Hungry - you want to be early at something that matters, not comfortable at something that's already figured out

Compensation & Details

• Competitive salary + meaningful equity - this is a seed-stage founding team role

• In-person in New York City

• Reports directly to the founders

• High autonomy, low bureaucracy, real ownership