About the role
What you'll do
• Partner with Go-to-Market, Finance, Marketing Operations, and Executive Leadership to understand business needs and design system solutions that improve Sales and Customer Success operations
• Manage day-to-day administration across all GTM platforms: user lifecycle (onboarding/offboarding), roles, permissions, profiles, and team structure changes
• Implement and maintain Salesforce configuration changes including Flows, fields, dashboards, page layouts, and the Forecasting module
• Administer and optimize Gong call intelligence — manage team structure, scorecards, trackers, and integration with Salesforce
• Maintain and evolve People.AI/Backstory for activity capture, pipeline insights, and rep performance visibility
• Collaborate with the Marketing Operations team to ensure clean data flow between HubSpot and Salesforce, and support cross-functional GTM initiatives
• Resolve support tickets and provide responsive troubleshooting across all GTM systems
• Perform data loads and ensure data accuracy, integrity, and reliability across platforms
• Develop training materials and conduct enablement sessions to drive platform adoption
• Test and deploy updates, integrations, and automation across the GTM stack
• Keep current with new features and releases across all platforms to continuously optimize the stack
• Manage relationships with external system vendors and internal stakeholders across multiple time zones
Who You Are
• Power user of Slack; experience with Slack AI/Elevate
• Experience working cross-functionally with Marketing Operations teams and familiarity with HubSpot as a collaborator (not required to be the HubSpot admin)
• Expertise with Salesforce configuration (Flows, dashboards, page layouts, Forecasting)
• Experience with Claude AI, including building custom skills, using Claude Cowork as an efficiency tool, and leveraging it as a GTM resource
• Strong ability to translate business requirements into scalable system solutions
• Experience with Google Workspace, JIRA, and Slack
• Willingness to support stakeholders across multiple time zones
• Bachelor's degree
• Knowledge of the Advertising, Media, Data, and Measurement landscape a plus
Tech Stack Nice To Have's
• People.AI/Backstory
• HubSpot (admin experience a plus)
• Mulesoft
• ZoomInfo / data enrichment tools
• Additional GTM plug-in tools