About the role
Spotify
Spotify is seeking an Assistant Manager, Music Marketing in South Korea to lead impactful music marketing campaigns across Korea’s dynamic music landscape. As part of the Korea Music Marketing team, you will define marketing strategies and deliver outstanding campaigns that connect artists and fans through music, culture, live experiences, and storytelling. You will execute music release campaigns end-to-end, contributing to audience engagement, brand affinity, cultural relevance, and subscriber growth in Korea. Most importantly, you have fun at work and a desire to make a positive impact for music fans and audio listeners globally.
This is a 8-month contract role reporting directly to the Head of Kpop Marketing.
What You'll Do
- Lead music marketing campaigns from inception to completion, including adaptation of global and regional music campaigns tailored to Korean market needs
- Work closely with Korea Music Team and Social & Content Marketing Team to identify opportunities that drive cultural impact and business growth for Spotify in Korea
- Develop and execute integrated marketing campaigns spanning on-platform, social, digital, partnerships, and experiential activations
- Support and execute live performance, fan engagement, and event-based marketing initiatives including showcases, listening sessions, festivals, and artist appearances
- Oversee the curation and distribution of music content across diverse publishing and social channels in collaboration with internal and external stakeholders
- Collaborate cross-functionally with regional teams to ensure campaign alignment and seamless execution
- Stay informed on emerging trends across music, entertainment, and consumer culture in Korea to proactively identify opportunities for innovation and differentiation in Spotify’s marketing strategy
Who You Are
- You have at least 5+ years of experience with a proven track record of building impactful, creative, and culturally resonant campaigns in music, entertainment, media, consumer brands, or related industries
- Strong understanding of Korea’s music and entertainment landscape
- Experience leading integrated marketing campaigns across digital, social, partnerships, ATL/BTL, and experiential touchpoints
- Hands-on experience planning and executing live performances, fan activations, showcases, festivals, or event-based marketing campaigns
- Experience working with artists, labels, agencies, promoters, or entertainment partners is highly preferred
- A creative problem solver who can manage multiple projects simultaneously from strategy through execution
- Strong communication and stakeholder management skills with experience collaborating across local, regional, and global teams
- Passionate about music, culture, and fandom communities, with strong instincts for culturally relevant storytelling and audience engagement
- Comfortable working in a fast-paced, highly collaborative, and constantly evolving environment
Where You'll Be
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